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February 15, 2022

New Google Business Profile feature: Manage Reviews Directly in Google Search

With the introduction of the Google Business Profile rebrand (formerly Google My Business), local businesses can now engage with customer reviews directly within search, removing the need to navigate to the Google Business Profile dashboard.

With the introduction of the Google Business Profile rebrand (formerly Google My Business), local businesses can now engage with customer reviews directly within search, removing the need to navigate to the Google Business Profile dashboard.

Our assumption is that Google's goal for this feature is to create an easy and accessible workflow for local businesses.

Using the new feature is straightforward, populating in your search results automatically if you're accessing Chrome via the same Google account that owns the Google Business Profile account for your business.

You'll find this information at the top of your search results:

Screen Shot 2022-02-15 at 11.32.48 AM

Click the "Customers" button to access this panel, and then "Reviews" to engage with your customer feedback.

Screen Shot 2022-02-15 at 11.32.55 AM

If you have any reviews without responses, select "Edit" or the given option for unengaged reviews (all of Widewail's reviews were already responded to at the time of writing).

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The response window will appear next, providing you with a text field to author your response.

Screen Shot 2022-02-15 at 11.33.19 AM

If you'd like a free way to request reviews by email, Google provides a link that will produce the popup window shown in the next image. To generate this link, click the "Get more reviews" button in the upper right (shown here) and copy the link.

Screen Shot 2022-02-15 at 11.33.33 AM

Minimizing friction is key to increasing review volume, so take advantage of this functionality and drive customers directly to the review input box with the link Google provides.

Screen Shot 2022-02-15 at 11.43.27 AM

As an added bonus, you can also respond to customer questions quickly and easily with access to the Q&A section.

Screen Shot 2022-02-15 at 11.54.33 AM

What's Widewail?

Widewail is a reputation management software and services company based in Burlington, VT. We help hundreds of small local businesses and national brands like Lexus and BH Property Management generate and respond to reviews.

Learn more about our core products:

Engage: Review response managed services

Invite: Send automated SMS review requests to all your customers

QUIZ  What is your online reputation score? Get Your Score

Jake Hughes

I’m Marketing Manager here at Widewail, as well as a husband and new dad outside the office. In Vermont by way of Boston, where I grew the CarGurus YouTube channel from 0-100k subscribers. I love the outdoors and hate to be hot, so I’m doing just fine in the arctic Vermont we call home. Fun fact: I met my wife on the shuttle bus at Baltimore airport. Thanks for reading Widewail’s content!

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