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March 14, 2023

How Reputation Management Software Can Work Seamlessly with Square POS

With an automated app like Widewail, Square users can get more reviews and video testimonials from their customers by sending personalized texts after a purchase is made.

If you didn’t already know, you can find Widewail in the Square App Marketplace.

But what does this mean for your Square-powered business? In this post, we’ll cover the details of Widewail’s review generation solutions, Invite and Invite Video, and how you can employ them to get more reviews and optimize your local business’s online reputation.

What does Widewail do?

Here at Widewail, our goal is to help you capture, distribute, and shape the narrative around your business through the words of your customers. By focusing on generating reviews and authentic video content, we help businesses make sales and build trust.

In order to be successful and maintain visibility in an oversaturated marketplace, you need to invest in your reputation. That’s where Widewail comes in.

Pairing Widewail with Square will:

  1. Make it easier for your customers to review your business
  2. Give you access to tried-and-true marketing tools and growth analytics

Overall, Widewail’s app for Square will help your business increase the overall review volume while establishing trust and credibility among your customers.

So let’s jump right in.

Solution 1: Invite - Automated Review Generation Software

Square Automation Flow

Invite simplifies the review generation process and lets you focus on your primary business operations. Via SMS, Invite automatically sends review requests, showcases the voices of your happy customers online, and grows your business with review content. But how does it work?

Step 1: Integrate with Square

You’ve streamlined your POS system with Square and simplified the buying process for your customers. Invite makes review generation just as straightforward.

Widewail integrates directly with Square. So, sending review requests with Invite is as simple as connecting your company data flow to Widewail. After that, you’re ready to automate the review collection process.

Step 2: Set automation triggers

It’s up to you how you want to ask for reviews. Invite gives you the flexibility to customize your review request triggers based on your business goals and interactions.

Have you just completed a sale or transaction? Send the customer a review request! You can fully customize how and when you send review requests based on your business flow and expectations.

Additionally, you have the ability to bulk upload contact lists and/or manually send individual review requests at your leisure.

Step 3. Build Campaigns

With Invite, you can set up an unlimited number of customizable campaigns for your Square-powered business.

Want to ask only those who shopped with you in the last week for a review? Want to make separate campaigns per specific product you sell? No matter your approach, each campaign can be customized with unique audiences, trigger states, messaging, timing, review sites, and expiration dates.

Step 4. Monitor progress

Widewail gives you access to a centralized and user-friendly dashboard where you can track your review generation performance. You can see high-level metrics like how many review requests are being sent, how many are clicked, how many reviews are submitted, and more for any timeframe.

*If your business has multiple locations, Widewail’s dashboard also gives you the ability to compare your stores’ performance directly.

All in all, connecting your Square account to Widewail will earn you more reviews without making you change your existing business system. You’ll gain valuable insights and streamline the review generation process without giving up control over your business operations.

Widewail aims to make your life as a small business owner easier while giving you full control over how your reputation is managed. If you want to personally respond to your reviews, you can do so straight from our easy-to-use platform. However, if you don’t have the time or would prefer to leave the responding up to our in-house experts, we can reply for you. To learn more about our review response offerings, check out Engage, our people-powered review response service.

Solution 2: Invite Video - Video Testimonial Generation Software

Square Integration Video

Video is no longer an extra when it comes to your marketing strategy. It’s an expectation. 91% of businesses use video as a marketing tool, and yours should too.

[Need some inspiration? See Invite Video in action.]

However, generating frequent and usable video content is no small feat. Professional video content is expensive, takes time to produce, and oftentimes can feel inauthentic or forced.

Accessible via Widewail’s Square integration, Invite Video makes it possible for the everyday business owner to collect video testimonials at scale. Our video testimonial generation tool helps you collect video footage of your real customers sharing their real experiences, quickly and without the expense traditionally associated with video. Further, it lets you collect an entire library of video content for the price of one professional video. More videos, for less.

Overall, Invite Video offers a new strategy for how your Square-powered business can approach video marketing. Here are some of its main features:

SMS Automation

All Invite Video invitations are triggered by activity in your Square account. When you make a sale, an Invite is automatically sent to that customer via SMS. This makes the recording process more accessible to your customers (texting customers a video review invitation means customers can film straight from their phone). You sit back while your customers create content for your business.

Built-in release form

As a small business owner, you have enough on your plate, never mind getting permission to use every collected testimonial. Luckily, we’ve got you covered.

Syncing your Square account with Invite Video will give you untapped access to genuine testimonial content you can use however you want. Every video recorded requires a signed release form from the customer, allowing you to use their stellar video endorsement of your business on your website, social media posts, or in your ads.

Advanced configuration

How you ask your customers for video reviews is completely up to you with our advanced configurations. If you want to configure Invite Video to only send video invites to customers who have left a 5-star review, you can do so. With our software, you have the freedom to experiment and find what works best for your business.

Incentives engine

Invite Video lets you seamlessly integrate custom offers into your video collection strategy. You can send highly targeted incentives, keep track of prize winners, and manage your budget directly from the Widewail Dashboard.

Store video testimonial content in Widewail

At Widewail, we’re all about keeping things simple. That’s why every video testimonial you collect with Invite Video is stored in the same place - the Widewail Dashboard. From this Dashboard, you can easily download videos for editing or publishing. You can even set up notifications to alert you when you have received new video content.

Video content is effective because it provides social proof. Customers trust their peers to inform them on important buying decisions, and as a business owner, it’s up to you to use this to your competitive advantage.

Key Takeaways:

  1. Syncing your Square account with Widewail automates the review generation process. This saves you time and effort and makes it easier for your customers to review your business.
  2. Once integrated with Widewail, you will have access to important data and metrics to help you build a successful growth strategy for your business.

Overall, Square’s POS platform paired with our tried-and-true software will open the door for more reviews, a more defined reputation, and an established sense of trust with your customers.

For more information on how to equip your business with the best and most effective reputation management strategy, check out our Local Reputation Management Playbook.

Ready to get started with Widewail for Square? Get a demo today.

Review Generation Integration  Automatically get reviews from every customer in your Square POS Get a Demo of Invite for Square

Emily Keenan

Originally from Scarborough, Maine, I moved to Vermont this past summer after graduating from St. Lawrence University, where I received my BA in English and Spanish. I have always been interested in writing and communication, which is what initially drew me to the Review Response Specialist position at Widewail. In my spare time, I can be found reading, playing electric guitar, or strolling/biking around one of Burlington’s many scenic trails. I always welcome the opportunity to talk about my work, and invite anyone with questions or comments to reach out or connect with me on LinkedIn.

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