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Posts by Jake Hughes

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About the Author

I’m the Director of Marketing here at Widewail, as well as a husband and new dad outside the office. I'm in Vermont by way of Boston, where I grew the CarGurus YouTube channel from 0 to 100k subscribers. I love the outdoors and hate to be hot, so I’m doing just fine in the arctic Vermont we call home. Fun fact: I met my wife on the shuttle bus at Baltimore airport. Thanks for reading Widewail’s content!

Why do customers write reviews in 2020

3 min read | January 22, 2020
Why do customers write reviews? In short, to inform future customers and reward businesses that have treated them well. What does this mean for your business?
Jake Hughes Director of Marketing

Social Engagement Beyond Online Reviews

5 min read | January 10, 2020
In a previous blog post, we discussed why local businesses should care about social engagement. To put it simply, maintaining an active social presence is an awesome source...
Jake Hughes Director of Marketing

How Do I Get A Yelp Sticker For My Business?

4 min read | January 3, 2020
A great rating on Yelp is a huge boost for businesses. To encourage customers to post reviews, request a Yelp sticker to put up at your store.
Jake Hughes Director of Marketing

How to Set Up Google My Business - Complete Guide

4 min read | December 11, 2019
Having a Google My Business page is vital for businesses looking to improve their local SEO ranking and get a shot at that top spot. Luckily, setting up a GMB page is free...
Jake Hughes Director of Marketing

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