Request a Demo Sign In

Posts by Jake Hughes

Browse by category

Select a category to see more related content.

Filter by Topic

About the Author

I’m the Director of Marketing here at Widewail, as well as a husband and new dad outside the office. I'm in Vermont by way of Boston, where I grew the CarGurus YouTube channel from 0 to 100k subscribers. I love the outdoors and hate to be hot, so I’m doing just fine in the arctic Vermont we call home. Fun fact: I met my wife on the shuttle bus at Baltimore airport. Thanks for reading Widewail’s content!
Reputation Management

Power Your Inbound Marketing Strategy with Review Management

9 min read | July 1, 2021
Learn how to take your inbound marketing strategy to the next level by adding a review generation and review response strategy into the mix.
Jake Hughes Director of Marketing

10 Common Prospect Questions and How to Answer with GMB // Local Marketing Insider #010

7 min read | June 23, 2021
If setting up your GMB account and entering basic information is the “101 class,” answering these 10 prospect questions using the full scope of GMB tools is the “201 class.”
Jake Hughes Director of Marketing
Reputation Management

How Reputation Management Can Drive Advocacy & Power the Flywheel

8 min read | June 22, 2021
Learn how Hubspot's flywheel model for growth can be powered by reputation management.
Jake Hughes Director of Marketing

[Case Study] 3 Ways to Boost Brand Social Media Reach with Employees // Local Marketing Insider #009

6 min read | June 9, 2021
3 ways local businesses can boost brand social media reach with employee advocates. Local Marketing Insider issue #009 by Widewail.
Jake Hughes Director of Marketing
Reputation Management

Can Automation Solve Your Online Review Management Challenges?

6 min read | June 2, 2021
Let’s look at some of the ways that AI and automation can help solve your online review management challenges and which manual solutions can move you closer to review...
Jake Hughes Director of Marketing
Reputation Management

Why Google is the Best Consumer Review Platform to Make an Impact for Local Business

8 min read | May 27, 2021
90% market share. 158m monthly GMB searches. Why focusing on Google reviews will have the most impact on your local business.
Jake Hughes Director of Marketing

Local Marketing Insider #008 // How to Analyze Your Competitor's Reputation in 6 Steps

7 min read | May 26, 2021
Learn the six data points you should collect to understand your competitor's online reputation and reputation strategy. Use this to determine how to beat competitors in local...
Jake Hughes Director of Marketing
Featured

Local Marketing Insider #007 // Pinterest 2021 Trends Report

7 min read | May 11, 2021
Pinterest keywords capture the collective imagination and are littered with trending ideas. Learn how to use these unique ideas now to set your local marketing apart.
Jake Hughes Director of Marketing
Reputation Management

Key Questions to Ask When Hiring a Reputation Management Company

6 min read | May 5, 2021
14 questions to use when searching for the right reputation management vendor for your local business.
Jake Hughes Director of Marketing
News

WIDEWAIL JOINS THE HUBSPOT APP MARKETPLACE

3 min read | May 4, 2021
Widewail announced today that it is now listed as a reputation management resource and application in the HubSpot App Marketplace, an ecosystem of valuable third-party...
Jake Hughes Director of Marketing

Local Marketing Insider #006 // Social Proof = Conversion

5 min read | April 28, 2021
Landing pages, combined with social proof, will help your local business drive more conversions. Here are 5 stats to help back that up.
Jake Hughes Director of Marketing
Reputation Management

How to Boost Your Local Ranking with Reputation Management

12 min read | April 20, 2021
Ever wondered how to get your business on the first page of Google search results? It starts with an effective online reputation and review management strategy. Learn how a...
Jake Hughes Director of Marketing

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.