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About the Author

I’m the Director of Marketing here at Widewail, as well as a husband and new dad outside the office. I'm in Vermont by way of Boston, where I grew the CarGurus YouTube channel from 0 to 100k subscribers. I love the outdoors and hate to be hot, so I’m doing just fine in the arctic Vermont we call home. Fun fact: I met my wife on the shuttle bus at Baltimore airport. Thanks for reading Widewail’s content!
Featured

Free Advertising: Can Online Reviews Really Boost Sales?

8 min read | August 24, 2021
Think of online reviews as the first domino to fall in the series of events from awareness to conversion. The more positive online reviews you generate, the lower your cost...
Jake Hughes Director of Marketing

Local Marketing Insider #014 // How to Mine Reviews for Untapped Marketing Insights

7 min read | August 18, 2021
Discover your next great marketing insight from the language used by your customers. Pull phrases and insights from customer feedback sources.
Jake Hughes Director of Marketing
News

REPUTATION MANAGEMENT SOLUTION WIDEWAIL ANNOUNCES PARTNERSHIP WITH SEVENROOMS

4 min read | August 11, 2021
Integration enables hospitality operators to seamlessly connect guest data and review insights.
Jake Hughes Director of Marketing
Reputation Management

How Companies Turn Negative Online Reviews into Positive Experiences

7 min read | August 6, 2021
Learn core techniques that will help your single or multi-location local business manage negative reviews so they help, rather than hurt.
Jake Hughes Director of Marketing

Local Marketing Insider #013 // The Peak-End Rule

4 min read | August 3, 2021
Backed by behavioral science research, it turns out we don't remember experiences as a sum of all moments. We remember the emotional peak and the end. Learn this concept to...
Jake Hughes Director of Marketing

Local Marketing Insider #012 // Web Tools We Love

8 min read | July 21, 2021
14 free web tools local marketers can use to market better in 2021.
Jake Hughes Director of Marketing

Local Marketing Insider #011 // Modeling Reputation ROI

4 min read | July 7, 2021
Use Widewail's new modeling tool to see the impact a review generation strategy could have on your business, built with your specific reputation metrics.
Jake Hughes Director of Marketing
Reputation Management

Power Your Inbound Marketing Strategy with Review Management

9 min read | July 1, 2021
Learn how to take your inbound marketing strategy to the next level by adding a review generation and review response strategy into the mix.
Jake Hughes Director of Marketing

10 Common Prospect Questions and How to Answer with GMB // Local Marketing Insider #010

7 min read | June 23, 2021
If setting up your GMB account and entering basic information is the “101 class,” answering these 10 prospect questions using the full scope of GMB tools is the “201 class.”
Jake Hughes Director of Marketing

[Case Study] 3 Ways to Boost Brand Social Media Reach with Employees // Local Marketing Insider #009

6 min read | June 9, 2021
3 ways local businesses can boost brand social media reach with employee advocates. Local Marketing Insider issue #009 by Widewail.
Jake Hughes Director of Marketing
Reputation Management

Can Automation Solve Your Online Review Management Challenges?

6 min read | June 2, 2021
Let’s look at some of the ways that AI and automation can help solve your online review management challenges and which manual solutions can move you closer to review...
Jake Hughes Director of Marketing
Reputation Management

Why Google is the Best Consumer Review Platform to Make an Impact for Local Business

8 min read | May 27, 2021
90% market share. 158m monthly GMB searches. Why focusing on Google reviews will have the most impact on your local business.
Jake Hughes Director of Marketing

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