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March 9, 2020

Widewail vs. Digital Air Strike: Review Monitoring and Response

How do Widewail and Digital Air Strike compare? In this article we dig into how the two products compare.

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Digital Air Strike (DAS) markets itself as the leading expert in consumer engagement.

Their services, including advertisement solutions, messaging support, and artificial intelligence sales assistance, help businesses to generate and follow up on leads.

While their focus is on acquiring new customers, they also offer services related to online reviews. Below we provide a summary of Digital Air Strike’s capabilities and how they compare to Widewail’s.  

Overview

Founded in 2010, Digital Air Strike’s mission is to “create a 5-star online experience which converts consumers into engaged customers.” They primarily partner with car dealerships, but also support companies in industries such as healthcare, education, and retail. 

Widewail is first and foremost an online reputation management service.

We know you are too busy running your business to respond to all of your customer reviews. But people keep telling you should be responding to your reviews in 2020.

What to do?

Well, Widewail’s staff will respond to all of your reviews on the business’s behalf. We will just need your help a few minutes a week to provide context on negative reviews.

Beyond reviews, we have products that help our clients connect with their customers through Facebook posts and ads as well as Google Questions. 

Product

Among Digital Air Strike’s social media marketing solutions are “Review Surge” and “Mission Control.” These products allow businesses to solicit reviews from their customers via text messages and to view their reviews on a centralized dashboard.

Review solicitation is incentivized; for example, businesses that send the most review requests win a free trip to Arizona. DAS claims that they help increase the amount of positive online feedback their clients receive overall.

Widewail’s focus is on what happens after a business receives a review.

Our team monitors leading review sites, such as Google, Facebook, and Yelp, and answers positive reviews quickly - usually the same day. When a negative review is received, we work directly with our clients to craft a response that appropriately addresses the situation and moves any unflattering conversations offline.

All review data is condensed into an easy-to-read report that is sortable by date, location, and profit center. This helps our clients can stay current on how their businesses are performing.

Automation

Digital Air Strike places a heavy focus on automation. For example, their “Response Path” messaging solution relies on AI to help customers find vehicles or schedule a service appointment.

“Smart Follow” is a tool that sends automated follow-ups to leads for up to 180 days. “Review Surge” allows clients to contact their customers with just a few clicks. Businesses have the option to modify the messages they send, but they must make these changes themselves.

Efficiency is prized over personalization. 

At Widewail, we use automation to complement our human-first solutions.

The only reviews that receive an automated response are five-star Google reviews with no commentary. Our template library contains over one-hundred responses which are updated with the name of the reviewer and the dealership.

The majority of reviews are responded to by one of our Review Response Specialists. We take pride in addressing each customer as an individual, referencing details from the review and utilizing SEO-boosting keywords.

We also accommodate special requests from clients to ensure their reviews are being answered exactly how they want. 

Digital Air Strike has a lot to offer companies that are looking to integrate technology into their sales process.

Where they fall short is supporting businesses after the sale is complete.

They don’t provide any direct support for responding to online reviews, meaning that a key component of online reputation management is left up to their clients. 

If you’re interested in improving your business’s online engagement, review response is where to start.

Answering customers online allows you to build upon existing relationships, address concerns, and even hook new clients.

The simplest way to monitor and respond to reviews is by partnering with Widewail. We make sure that all of your customers receive the same five-star service online that they get in your store. To set up a demo, click here

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Jake Hughes

I’m Marketing Manager here at Widewail, as well as a husband and new dad outside the office. In Vermont by way of Boston, where I grew the CarGurus YouTube channel from 0-100k subscribers. I love the outdoors and hate to be hot, so I’m doing just fine in the arctic Vermont we call home. Fun fact: I met my wife on the shuttle bus at Baltimore airport. Thanks for reading Widewail’s content!

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