10 Simple Ways to Increase Facebook Engagement
By Jane Garfinkel - Review Response Specialist
Facebook is one of the most important forms of marketing for local businesses. Business pages allow you to showcase your products and services while connecting with your customers at the same time. Keep in mind, posts which earn more likes, reacts, comments, and shares rank higher in Facebook’s algorithm. A higher rank means that your content will be viewed by a larger number of people, at no cost to you. If you’re looking to increase your Facebook engagement, try these ten easy tips.
1. Post often and consistently
Without sacrificing quality, you should be releasing Facebook content on a consistent basis. To optimize your engagement and ensure that your followers don’t forget about you, post about once a day.
2. Share customer-created content
Whether a rave review or a photo of a happy customer, user-generated content is priceless. Not only does it take the work off your hands, it demonstrates how much you value your customers, and how much they value you.
3. Show the human side of your business
Your customers might know the name of your General Manager, but do they know that he started his career working at a car wash? Facts like these and other behind-the-scenes content are a great way to demonstrate that real people run your business. Adding a personal touch to your online presence invites guests to feel like they’re part of your brand, not just another sale.
4. Be aware of what day it is
Certain days deserve a bit more attention when it comes to social media posts. It’s expected that big holidays get a shout-out, but smaller holidays can also serve as inspiration for a post. On the other hand, notable news events might make it appropriate to change your planned content, or to skip posting altogether. Stay cognizant of what’s happening in the world to ensure that your business doesn’t come off as insensitive.
5. Use great images
Photos are the best way to show off your products and services, so don’t use blurry ones from a cell phone. Make sure the pictures are high-quality, with the subject front and center. The majority of your posts should include an image as they increase engagement by over 200%.
6. Ask questions
A fun way to get your customers more involved is by ending your posts with a question. Starting a two-sided conversation is also an opportunity to learn more about your patrons and what they are looking for from your business.
7. Provide useful information
Ultimately, your Facebook page needs to benefit your customers and potential customers. This means providing them with helpful information, such as new product announcements and sales event details. Logistics, like whether you’re closing early on Memorial Day, should also be made available on all your social media sites.
8. Say thank you
Thanking your patrons is customer service 101 and this gesture shouldn’t be neglected on your Facebook. Show gratitude to new customers for coming to your store, to returning customers for their repeat business, and to the people who follow your page. It’s also important to say thanks to the people who interact with your content, which leads us to our next tip.
9. Respond to comments
People who connect with your business expect to hear back from you. Answer their questions, show your appreciation, and listen to feedback. Just as with negative reviews, addressing negative comments can help deescalate the situation and prevent any misinformation from remaining on your site. Overall, monitoring and responding to all comments will improve your online reputation and can even bring new customers to your door. And best yet, when people are rewarded for engaging they will continue to do so, boosting your rank in Facebook’s algorithm.
10. Track your engagement
To truly maximize your engagement you need to start tracking your posts. This means using Facebook analytic tools or a service like Widewail to monitor your traffic and to determine how well your content is performing. By looking at longterm trends you will discover what works best and what posting times earn you the most traffic. Once you have the data, adjust accordingly to make sure you’re Facebook content is getting the most engagement possible.
The Facebook business page is a fantastic tool to promote your brand and interact with your clientele. Beyond these ten tips, the best way to increase your engagement is by partnering with Widewail. Our newest service makes it easy for companies to stay on top of their Facebook activity. To learn more, reach out and schedule a free reputation and Facebook audit with our team.