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November 1, 2019

How to Set Up Google Alerts (And Why You Should)

Creating a Google Alert is a great first step when implementing reputation management. When your business gets mentioned in the news, you need to be notified as soon as possible. Tracking keywords allows you to keep tabs on your industry, your competitors, and potential customers.

By Jane Garfinkel - Review Response Specialist

Google Alerts is a free and easy service for tracking keywords. But why would you want to monitor the web for specific words or phrases?

There are a number of reasons. To start, tracking keywords allows you to keep tabs on your industry, your competitors, and potential customers. Alerts can also help you find interesting and relevant articles to share as part of your marketing campaign.

On the flip side, monitoring for specific terms might lead you to discover websites eager to publish your own thought leadership. Finally, the number one reason to set up an alert is reputation management. When your business gets mentioned in the news, you need to be notified as soon as possible. 

Below we will take you step-by-step through the process to create a Google Alert. 

Visit https://www.google.com/alerts.

Type in the word or phrase you want to set an alert for

Type in the word or phrase you want to set an alert for.

A hyphen (-) preceding a word will exclude sources that include that word. A tilde (~) will include synonyms or similar terms. Quotation marks around a phrase will show results for that exact phrase only. 

Show options

Click “Show options” to edit the settings of your alert.

Create Alert

Click “Create Alert.” If you want to edit an alert’s setting, click the pencil icon. 

emails for your alert

You will now begin receiving emails for your alert according to the settings you have selected. Here is an example alert email:

Creating a Google Alert

Creating a Google Alert takes only a few minutes and is a great start to managing your online reputation.

If you want to go one step further, check out Widewail. Our online reputation management services monitor and respond to online reviews, Google Questions and Answers, and Facebook posts, helping you optimize your online customer service and improve local Google search rank.

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Jane Garfinkel

I’m a New Jersey native who joined the Widewail team during my brief stint in Burlington. Now living in Jersey City, I currently serve as the Response Team Lead and Content Specialist. My background is in writing and my work has been published by Thrillist, Reductress, McSweeneys, The Rumpus, and more. I occasionally update my own blog No Meat, Some Potatoes, and in my free time I hang out with my dog Jake.

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