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Posts by Emily Keenan

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About the Author

Originally from Scarborough, ME, I’m now based in Boston, MA, where I work as a Content Marketing Specialist on the marketing team at Widewail. I studied English and Spanish at St. Lawrence University and have always loved writing and storytelling. Outside of work, I enjoy reading, spending time with friends, and catching live music. I’m always happy to connect or chat about my work. Feel free to reach out on LinkedIn!
Local Marketing

SMS Marketing vs. Email Marketing: When to Use Which?

12 min read | February 10, 2021
Neither SMS marketing nor email marketing is better, they just are best used in different situations. We cover everything you need to know to best use both.
Emily Keenan Content Marketing Specialist
Review Generation

Why Frequency of Reviews is More Important than Volume

11 min read | February 4, 2021
Having a huge lifetime review total is important, but in 2023 real review generation success is measured by review frequency. Learn more about why review recency should be at...
Emily Keenan Content Marketing Specialist
Reputation

7 Digital Strategies Local Businesses Can Use to Increase Customer Lifetime Value

9 min read | December 15, 2020
How do you turn that one-time sale into a lifetime relationship? Here are seven digital strategies your team can implement today to keep your current customers coming back.
Emily Keenan Content Marketing Specialist
Review Response

Read if You Sell a Product Over $100 - Why Expensive Products Get More Reviews

7 min read | December 3, 2020
Understanding the motivations of your customers is key to understanding why they may or may not leave you a review.
Emily Keenan Content Marketing Specialist

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.