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Widewail Blog

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Local Marketing Insider #032 // How We Designed a Video Strategy That Works For Our Small Marketing Team

10 MIN READ | April 26, 2022

I’ve been working with Matt for almost two months now on a new video strategy for Widewail. Today, I want to take you inside our process.

Jake Hughes Marketing Manager

Local Marketing Insider

A newsletter by Widewail. Get the latest industry insights, in your inbox 2x per month. Bite-sized, trend-driven stories to take your local business marketing to the next level. To get started, we'll send you our favorite issues.

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Property Reputation Rankings: What We Can Learn From The Top 3 Multi-Family Properties in America

12 min read | May 18, 2022
A look at the reputation management strategies of top properties will show property manager marketers how even luxury properties can improve.
Keaton Smith Review Response Specialist

4 Technology-Driven Reputation Strategies for Multi-Location Businesses With Scaling on the Mind // Local Marketing Insider #033

7 min read | May 10, 2022
4 technology-driven reputation strategies for multi-location businesses trying to scale review response and review generation efficiently.
Jake Hughes Marketing Manager

Tips for Google Business Profile: Service area business vs. traditional brick and mortar

4 min read | May 4, 2022
Be clear online about what type of business you are. Here's how to confirm in your Google Business Profile if you are a service area business or brick and mortar.
Keaton Smith Review Response Specialist

Local Marketing Insider #032 // How We Designed a Video Strategy That Works For Our Small Marketing Team

10 min read | April 26, 2022
Take an inside look at Widewail's video marketing strategy for 2022.
Jake Hughes Marketing Manager

Campaigns Tips and Ideas: How to Get the Feedback You Want From Your Customers

7 min read | April 25, 2022
Campaigns enables marketers to be intentional about review generation by making review requests personalized and targeted to support marketing objectives.
Keaton Smith Review Response Specialist

What is Trust Marketing?

10 min read | April 18, 2022
Trust Marketing definition: the process of capturing and distributing customer feedback to shape the broader message around your company through customers' words.
Jake Hughes Marketing Manager

Local Marketing Insider #031 // How to Make Your Ads 3x More Persuasive With UGC

10 min read | April 12, 2022
Your customers are fantastic brand advocates. A brand message communicated via past customers is roughly 3x as trusted as the same message communicated via advertising. What...
Jake Hughes Marketing Manager

How to Use Google Reviews to Identify Operational Opportunities 

8 min read | April 11, 2022
Bring your reputation management strategy full circle. Google reviews can provide valuable insight on how to improve your business operations.
Jake Hughes Marketing Manager

How to Audit Your own Google Business Profile (The Strategic Way)

12 min read | April 4, 2022
If your business’ GBP (formerly known as Google My Business) is due for a check-up, here are some of the key do’s and don’t’s of auditing your own account.
Keaton Smith Review Response Specialist

Behind the Scenes: How Widewail's New Google Reputation Analysis Tool Works

8 min read | March 29, 2022
Widewail recently launched a great new tool, giving local marketers an easy way to assess their Google Business Profile performance. This week, take a look behind the scenes...
Jake Hughes Marketing Manager

How Google Decides What Reviews Are Most Relevant

6 min read | March 28, 2022
This guide breaks down what the “Most Relevant” feature on your GBP page is and how Google selects which reviews are actually the most relevant. 
Keaton Smith Review Response Specialist

How to add and manage photos on your Google Business Profile

4 min read | March 21, 2022
Including images on your business’ Google Business Profile is a great way to shape the first impression your prospective customers get.
Keaton Smith Review Response Specialist

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.