- Trust Marketing Platform
14 free web tools local marketers can use to market better in 2021.
Or better yet, an answer to a specific problem.
That’s what free software tools are all about. Enabling your prospects to experiment. To perform a simple action, do research, or see how their business is performing.
These tools are a lot of fun, so I figured I’d put together a collection for you. If you think developing a tool for your own marketing could be useful, below are 14 examples as inspiration.
If not, here are 14 free tools to explore, some may be useful in your marketing (eg. Pixelhunter’s Ai image resizer for social media).
I’ve also added which ones require your email.
Let the games begin!
(feeling festive as it’s Olympics week)
Clearbit Company Logo API
Adding client/partner logos to your website is key. A form of social proof, it offers your business credibility by association. But, tracking down quality logo files is hit or miss. To help, Clearbit built a simple API to pull any company logo image and put it on your website.
Pixelhunter Image Resizer for Social Media
Regardless of how we all feel about it, each social media network prefers slightly different image sizes and formatting. Put any image into Pixelhunter’s tool and it will use Ai to produce variations of the image optimized for each social network.
Widewail Reputation Grader
Answer a few questions about your reputation strategy and see how it stacks up. Get a score out of 100 and then read recommendations on how to improve.
Hubspot Website Grader
Who doesn’t love getting a score? Put in your URL and Hubspot will assess your website’s performance, SEO effectiveness, mobile accessibility, and security.
Think with Google Test My Site
Assess your site speed and get additional recommendations.
New Breed Inbound Marketing Grader for Hubspot Users
New Breed will scan your Hubspot account and grade your current inbound marketing performance. Learn more about your website performance, search marketing, email marketing, and social media.
Hubspot Email Signature Generator
Create a fancy email signature with a photo and social media links.
Think with Google Find My Audience
Thinking about starting a youtube channel? Learn more about which channels and related interests are popular in your niche.
SEO Tools (there are a lot of these, here are two)
There are a few keyword research tools on the market. They are all pretty similar, here are a couple to try:
Moz Keyword Explorer
Photo Background Remover
Normally you would need to pay for Photoshop (and learn how to use it) to remove photo backgrounds. With Radaar’s tool, the only cost is your email.
New Widewail marketing team member, Hudson, is a big fan of this one. "This is easily the free web tool I have used the most working on web graphics."
Microsoft Clarity Site Session Recorder
This one is cool, we have used it a bit a Widewail. In short, you can see what your website users do in the form of session recordings and heatmaps.
Google Lighthouse Website Performance Tool
Site performance is more important than ever with Google’s latest algorithm update. Using Lighthouse you can assess performance and identify issues for each page of your site on mobile and desktop.
Related tip: Google takes a “mobile-first” approach, meaning the performance of your mobile site is what they assess first. I found widewail.com performed consistently better on desktop, meaning if I had not run tests on the mobile version of the site I would have had a false sense of success.
Thanks for reading Local Marketing Insider.
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See you in 2 weeks - Jake, Marketing @Widewail
I’m Marketing Manager here at Widewail, as well as a husband and new dad outside the office. In Vermont by way of Boston, where I grew the CarGurus YouTube channel from 0-100k subscribers. I love the outdoors and hate to be hot, so I’m doing just fine in the arctic Vermont we call home. Fun fact: I met my wife on the shuttle bus at Baltimore airport. Thanks for reading Widewail’s content!
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