Whether managing in-house, or outsourcing to a trusted vendor, online customer business review management must be a mission-critical focus for every dealership's digital marketing efforts in 2020 and beyond. Matt Murray, Widewail Founder/CEO, joins Thomas Williams on the AutoSuccess podcast to talk about the importance of online customer reviews for car dealers in 2020.
Discussion points: - How do online reviews impact Google's local rankings? - What are some ways dealers can boost their rankings? - How can dealers encourage more happy customers to leave reviews? - Do you think that reviews are more important than traditional ads? - Give an example of a dealer that has improved its sales and reputation by implementing a reputation management strategy.