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About the Author

I’m the Director of Marketing here at Widewail, as well as a husband and new dad outside the office. I'm in Vermont by way of Boston, where I grew the CarGurus YouTube channel from 0 to 100k subscribers. I love the outdoors and hate to be hot, so I’m doing just fine in the arctic Vermont we call home. Fun fact: I met my wife on the shuttle bus at Baltimore airport. Thanks for reading Widewail’s content!

Local Marketing Insider #025 // Set Review Volume Goals

5 min read | January 19, 2022
Set a weekly review volume target to rank higher in local search, faster. Here's the Widewail approach, broken into bite-sized steps.
Jake Hughes Director of Marketing

Local Marketing Insider #24 // Debunking GMB's Finer Points

5 min read | January 4, 2022
Recently I've been reviewing GMB's as part of our free GMB audit program we offer with Widewail Academy. This week for LMI I'm going to look at three optimization...
Jake Hughes Director of Marketing
Reputation Management

What is A2P 10DLC?

10 min read | January 4, 2022
“Application-to-person 10-digit long codes” should turn consumers toward your business, while you spend less.
Jake Hughes Director of Marketing

Local Marketing Insider #023 // Our 6 Favorite Marketing Tactics from 2021

8 min read | December 22, 2021
In the final Local Marketing Insider of 2021, we look back on 6 strategies that stood out amongst the crowd.
Jake Hughes Director of Marketing
Video Testimonials

How I Use Descript to Edit Customer Testimonial Videos

7 min read | December 20, 2021
Descript is a simple tool to automatically transcribe and edit your videos. Here's how I use it to turn video testimonials from customers into shareable content.
Jake Hughes Director of Marketing
Video Testimonials

3 Ways Video Marketing Can Increase Your Landing Page Conversions

6 min read | December 9, 2021
How do you create that perfect impression that's both engaging and enticing enough for consumers to move through the funnel? Copy and images are important, yes, but recently,...
Jake Hughes Director of Marketing

Local Marketing Insider #022 // What is Trust Marketing?

7 min read | December 8, 2021
A Trust Marketing strategy is to capture and distribute customer feedback to positively shape the broader message around your company through the words of your customers....
Jake Hughes Director of Marketing
Video Testimonials

Introducing Invite Video: Five Favorite Features

6 min read | December 1, 2021
Invite Video for collecting customer video reviews is packed with features that will turn your CRM into a visual testimonial generating machine.
Jake Hughes Director of Marketing
Featured

Local Marketing Insider #021 // The Brand Mosaic

4 min read | November 22, 2021
At Widewail, we believe in the power of the Brand Mosaic. When we think about the journey of your next customer on the way to purchase, is their experience generally positive...
Jake Hughes Director of Marketing
Featured

Local Marketing Insider #020 // Why is social proof so persuasive?

7 min read | November 9, 2021
In Local Marketing Insider #020, part three of our four-part series on trust, we cover the three reasons social proof is so persuasive.
Jake Hughes Director of Marketing
News

PRESS RELEASE: Widewail Announces Integration with The Campaign Registry

3 min read | November 2, 2021
Integration will advance consumer messaging protection. A2C 10DLC registration = fewer blocked messages for Widewail Clients.
Jake Hughes Director of Marketing

Local Marketing Insider #019 // What is Distributed Trust?

4 min read | October 26, 2021
In Local Marketing Insider issue #019 we introduce the academic concept of "distributed trust" and what it means for your marketing.
Jake Hughes Director of Marketing

Local Marketing Insider

Bite-sized, to-the-point, trend-driven local marketing stories and tactics.