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January 24, 2022

RELEASE: Leveraging Customer Video Testimonials to Capture More Credible Reviews for Auto Dealers

Dealers look to mold the perception of the dealership as 90 percent of customers look to dealer reviews to validate trust.

Burlington, VT. January 24, 2022Widewail, the leading customer review and reputation management solution, introduced a new offering targeted to automotive dealers, Invite Video™.  Invite Video™ empowers automotive dealer teams by capturing customer video testimonials and leveraging social media sharing to shape the message about their dealerships.

“Research shows more than 90 percent of customers look up reviews before visiting an automotive dealership,” said Matt Murray, Widewail CEO. “In today’s competitive market with inventory and staff shortages coupled with surging vehicle prices, customers are looking to their peers to confirm if they can trust a dealer. With fake profiles and reviews fueling distrust amongst consumers, video reviews are the single best solution for an automotive dealer to gain trust in this competitive market.”

Widewail’s Software-as-a-Service (SaaS) and always-on Trust Marketing platform proactively pursues customer feedback, distributes positive reviews on appropriate forums like Google and Facebook, and shapes a broader message around a company through the words of its customers. Directly integrated into point-of-sale systems, Widewail’s solution automatically pulls customer data and generates mobile-friendly review requests to drive review engagement with customers. 

“What makes this trust marketing solution stand out even more is that it doesn’t require the dealer to lift a finger. Dealers can automate the solution to secure reviews and distribute accordingly without having to think about yet another item on their already growing checklist,” added Murray.

To learn more about Invite Video™ and Widewail’s other trust marketing solutions, visit www.widewail.com 

About Widewail

Widewail began as the first company to focus solely on search optimization via managed online review response. Today, Widewail's suite of solutions leverages automation and industry expertise to drive and directly manage customer and prospect conversations in both consumer reviews and social media, improving local search rankings. Widewail builds trust between local businesses and the communities they serve. 

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Tag(s): News Automotive

Jake Hughes

I’m the Director of Marketing here at Widewail, as well as a husband and new dad outside the office. I'm in Vermont by way of Boston, where I grew the CarGurus YouTube channel from 0 to 100k subscribers. I love the outdoors and hate to be hot, so I’m doing just fine in the arctic Vermont we call home. Fun fact: I met my wife on the shuttle bus at Baltimore airport. Thanks for reading Widewail’s content!

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