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Brand Reputation Scorecard

Berger Communities

Based on Google reviews from 51 Communities

1/1/2024 - 12/31/2024

reputation health score Rated on a range from 0-100, the Widewail Reputation Health Score comprises four parts: monthly average review volume, lifetime review volume, monthly average rating, response rate. The calculation is as follows: 40% volume (monthly & lifetime) + 30% rating + 30% response.

77%

How we calculate this score

Watch

Monthly Rating The rating displayed is the average of your collection of monthly ratings in 2024.

3.75

-0.16 Below Benchmark

Benchmark

3.91

Monthly Volume The volume displayed is the average number of reviews generated on Google each month in 2024 per community.

0.6

-1.07% Below Benchmark

Benchmark

1.67

Response Rate Of all the reviews you received in the observed timeframe, this is the percentage that your business has published a response to.

91.87%

Benchmark

89%

Negativity Percent This is the percentage of your reviews that fall within the range typically considered a negative review– anything between 1 and 3 stars.

33.01%

Benchmark

29%

Benchmarks calculated by analyzing 1.2 million reviews across the multifamily industry.

Widewail has an ai layer to tell you what your residents are talking about

  • We track key topics about your operations and process from the voice of the resident. Every review that enters our system gets tagged.
  • We take large amounts of resident feedback data and make it digestible for you and your team.
  • Voice of the Resident Analytics helps you make better decisions.

We’ve prepared some custom topic data analysis from your Google reviews.

To start, multifamily operators typically prioritize these topics

We use AI technology to determine how often a topic, such as “tour,” is mentioned in your reviews. Then, we calculate how often it’s mentioned in positive and negative reviews.

The “benchmark” is the national average for how often this topic comes up in multifamily Google reviews. The dataset includes 35,263 multifamily communities across the US.

Here’s how your resident experience is rated relative to the industry benchmark:

Leasing

Topics

Positive Review %

Negative Review %

tour

Positive %

0.82% 86.98%Below Benchmark

Negative %

0.6% 61.54%Below Benchmark
move in

Positive %

13.17% 5.11% Above Benchmark

Negative %

4.82% 40.35%Below Benchmark
leasing process

Positive %

6.58% 34.92%Below Benchmark

Negative %

9.04% 25.56% Above Benchmark

Onsite Teams

Topics

Positive Review %

Negative Review %

staff

Positive %

34.16% 25.54%Below Benchmark

Negative %

14.46% 20.77%Below Benchmark
maintenance staff

Positive %

11.93% 9.55% Above Benchmark

Negative %

3.61% 46.15% Above Benchmark
helpfulness

Positive %

9.47% 42.57%Below Benchmark

Negative %

0.6% 6.25%Below Benchmark
friendliness

Positive %

8.64% 20.66%Below Benchmark

Negative %

0% 100%Below Benchmark
customer service

Positive %

7.82% 43.09%Below Benchmark

Negative %

10.24% 5.68% Above Benchmark

Maintenance

Topics

Positive Review %

Negative Review %

maintenance

Positive %

17.7% 11.39% Above Benchmark

Negative %

43.37% 8.7% Above Benchmark
cleanliness

Positive %

13.58% 54.67% Above Benchmark

Negative %

18.07% 17.26% Above Benchmark
unit condition

Positive %

13.17% 83.43%Below Benchmark

Negative %

15.06% 58.53%Below Benchmark

Next, let's look at the 10 most often mentioned topics in the multifamily industry

Here’s how you do:

Negative Topics

These are the 5 topics most often mentioned in your negative reviews. Below benchmark is preferred, meaning the portfolio has fewer negative mentions of each topic.

maintenance

Positive %

17.7% 11.39% Above Benchmark

Negative %

43.37% 8.7% Above Benchmark
management

Positive %

17.28% 46.56% Above Benchmark

Negative %

28.31% 20.43%Below Benchmark
communication

Positive %

4.53% 7.55%Below Benchmark

Negative %

19.88% 1.84% Above Benchmark
staff

Positive %

34.16% 25.54%Below Benchmark

Negative %

14.46% 20.77%Below Benchmark
safety/security

Positive %

4.53% 65.93% Above Benchmark

Negative %

9.04% 27.68%Below Benchmark

Positive Topics

These are the 5 topics most often mentioned in your positive reviews. Above benchmark is preferred, meaning the portfolio has more positive mentions of each topic.

staff

Positive %

34.16% 25.54%Below Benchmark

Negative %

14.46% 20.77%Below Benchmark
location

Positive %

18.11% 29.82% Above Benchmark

Negative %

1.2% 25.47%Below Benchmark
maintenance staff

Positive %

11.93% 9.55% Above Benchmark

Negative %

3.61% 46.15% Above Benchmark
maintenance

Positive %

17.7% 11.39% Above Benchmark

Negative %

43.37% 8.7% Above Benchmark
amenities

Positive %

12.35% 9.66%Below Benchmark

Negative %

9.64% 27.18% Above Benchmark

Widewail tracks 39 topics for every multifamily client. Full list below.

Here’s how you do:

How Should I Interpret This Section?

Watch

Topics

Positive Review %

Negative Review %

aesthetics

Positive %

12.35% 49.33% Above Benchmark

Negative %

1.81% 166.18% Above Benchmark
affordability

Positive %

1.65% 57.14% Above Benchmark

Negative %

3.61% 257.43% Above Benchmark
ambiance

Positive %

2.88% 30.91% Above Benchmark

Negative %

0% 100%Below Benchmark
amenities

Positive %

12.35% 9.66%Below Benchmark

Negative %

9.64% 27.18% Above Benchmark
appliances

Positive %

2.06% 49.28%Below Benchmark

Negative %

7.23% 93.32%Below Benchmark
billing / fees

Positive %

0.41% 215.38% Above Benchmark

Negative %

0.41% 24.33% Above Benchmark
cleanliness

Positive %

13.58% 54.67% Above Benchmark

Negative %

18.07% 17.26% Above Benchmark
communication

Positive %

4.53% 7.55%Below Benchmark

Negative %

19.88% 1.84% Above Benchmark
community

Positive %

14.4% 30.43% Above Benchmark

Negative %

2.41% 40.12% Above Benchmark
customer service

Positive %

7.82% 43.09%Below Benchmark

Negative %

10.24% 5.68% Above Benchmark
events

Positive %

0.41% 85.66%Below Benchmark

Negative %

0.6% 57.89% Above Benchmark
facilities

Positive %

0.82% 48.43%Below Benchmark

Negative %

1.81% 2.26% Above Benchmark
friendliness

Positive %

8.64% 20.66%Below Benchmark

Negative %

0% 100%Below Benchmark
helpfulness

Positive %

9.47% 42.57%Below Benchmark

Negative %

0.6% 6.25%Below Benchmark
leasing process

Positive %

6.58% 34.92%Below Benchmark

Negative %

9.04% 25.56% Above Benchmark
location

Positive %

18.11% 29.82% Above Benchmark

Negative %

1.2% 25.47%Below Benchmark
maintenance

Positive %

17.7% 11.39% Above Benchmark

Negative %

43.37% 8.7% Above Benchmark
maintenance staff

Positive %

11.93% 9.55% Above Benchmark

Negative %

3.61% 46.15% Above Benchmark
management

Positive %

17.28% 46.56% Above Benchmark

Negative %

28.31% 20.43%Below Benchmark
move in

Positive %

13.17% 5.11% Above Benchmark

Negative %

4.82% 40.35%Below Benchmark
move out

Positive %

0.82% 13.89% Above Benchmark

Negative %

5.42% 31.13%Below Benchmark
neighborhood

Positive %

11.11% 183.42% Above Benchmark

Negative %

3.01% 3.08% Above Benchmark
neighbors

Positive %

9.88% 204% Above Benchmark

Negative %

17.47% 45.83% Above Benchmark
noise

Positive %

2.88% 179.61% Above Benchmark

Negative %

10.24% 30.61% Above Benchmark
parking

Positive %

2.88% 190.91% Above Benchmark

Negative %

9.64% 6.41%Below Benchmark
pests

Positive %

0.41% 173.33% Above Benchmark

Negative %

12.05% 18.6% Above Benchmark
pets

Positive %

3.29% 113.64% Above Benchmark

Negative %

1.81% 12.56%Below Benchmark
pool

Positive %

2.47% 14.35% Above Benchmark

Negative %

1.81% 53.11%Below Benchmark
pricing

Positive %

2.06% 52.59% Above Benchmark

Negative %

10.84% 3.21%Below Benchmark
professionalism

Positive %

2.06% 64.24%Below Benchmark

Negative %

0% 100%Below Benchmark
property manager

Positive %

2.47% 23.05%Below Benchmark

Negative %

0.6% 64.71%Below Benchmark
renewal

Positive %

0.41% 70.5%Below Benchmark

Negative %

0% 100%Below Benchmark
rent

Positive %

2.88% 289.19% Above Benchmark

Negative %

15.66% 50.58% Above Benchmark
safety / security

Positive %

4.53% 65.93% Above Benchmark

Negative %

9.04% 27.68%Below Benchmark
security deposit

Positive %

0.41% 19.61%Below Benchmark

Negative %

7.23% 17.65%Below Benchmark
staff

Positive %

34.16% 25.54%Below Benchmark

Negative %

14.46% 20.77%Below Benchmark
tour

Positive %

0.82% 86.98%Below Benchmark

Negative %

0.6% 61.54%Below Benchmark
tour guide

Positive %

0% 100%Below Benchmark

Negative %

0% 100%Below Benchmark
unit condition

Positive %

13.17% 83.43%Below Benchmark

Negative %

15.06% 58.53%Below Benchmark