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Reputation Check-in

Prepared for Morgan Automotive Group

Widewail helps dealership groups generate and manage reviews at scale. Trusted by leading groups like Lithia, Lexus, Genesis, Swickard, Koons & thousands more. We’ve prepared custom reputation data for your team to review.

Widewail is built for dealerships by auto industry veterans.

Your Account Manager:

Chris Bouchard

Widewail is trusted by top-rated dealers

Let’s take a look at
Morgan Automotive Group’s reputation.

You vs. Industry Benchmarks

Morgan Automotive Group
Industry
You vs. Industry
Monthly Review Volume
23 reviews Overperforming
9 reviews
Overperforming
Average Rating
4.1 stars Underperforming
4.4 stars
Underperforming
Response Rate
88.00% Underperforming
91%
Underperforming
Negative Percentage
14.25% Underperforming
10%
Underperforming

You vs. Widewail Customers Benchmarks

Morgan Automotive Group
Widewail Customers
You vs. Widewail Customers
Monthly Review Volume
23 reviews Underperforming
42 reviews
Underperforming
Average Rating
4.1 stars Underperforming
4.7 stars
Underperforming
Response Rate
88.00% Underperforming
98%
Underperforming
Negative Percentage
14.25% Underperforming
7%
Underperforming

How your reputation ranks vs. competition in Florida.

Use the Widewail Automotive Reputation Index tool to see your rank.

Step 1: Filter by your State

Optional Step 2: Filter by Brand

Voice of the customer research. What to know.

We studied 4,000,000+ dealership Google reviews and found that focusing on these 10 parts of your business will drastically improve your reputation.

Maximize Positivity

These 5 topics are most influential in positive reviews. Maximize these mentions in positive reviews to take your reputation to the next level.

The percentages shown are the percent of positive reviews each topic appears in.


Staff57%
Sales Department45%
Helpfulness31%
Friendliness23%
Knowledgeability19%

Minimize Negativity

These 5 topics are most influential in negative reviews. Minimize these mentions in negative reviews to take your reputation to the next level.

The percentages shown are the percent of negative reviews each topic appears in.


Service Department44%
Communication37%
Maintenance/Repair33%
Wait Times26%
Price/Cost21%

You need to monitor topics in customer reviews.

You’re sitting on a goldmine of customer data buried in reviews. Widewail topic reporting can help you read it.

 

Widewail is a partner to the Automotive industry.

We have seen lifts in organic traffic from both the keyword-rich, thoughtful responses their team crafts via “Engage,” and through the increases in review volume with “Invite.” There really is no better option in reputation management or review generation than Widewail.

Jake Barron

Marketing Director, Koons Automotive Group

We had set out with a goal of five new customer reviews a month, but with Widewail we quickly met and surpassed that goal. By encouraging customers to leave a review, Widewail helped to give them a voice to share their 5-Star experiences.

Marlaina Hunter

Customer Experience Manager, SunCommon Solar

How It Works

This Isn’t Just Monitoring Technology. Take a Proactive Approach to Reputation.

A Google-First Approach

If your reputation strategy isn't improving your Google rankings and driving quality prospects, you don't have a strategy.

  • Rank with reviews
  • Drive quality inbound leads
  • Manage listings at scale
  • Increase conversion with trustworthy content
  • Optimize with AI topic analysis
“58% of people said they would be willing to spend more money with businesses that have positive reviews. We know that a reputation management strategy is vitally important to making sure we can capture not only those who want to visit our properties but those who are able to pay the rents that we ask for.”
Allison Walentowicz
VP of Marketing | Avanti Residential
 

Optimize Key Resources

Save internal resources with help from Widewail technology & services. Do more with less hassle.

  • Automate the collection of new reviews & video testimonials
  • Services to respond to reviews and social engagements
  • Integrated with hundreds of technologies
  • Stop missing review opportunities
“By partnering with Widewail we've been able to streamline our process. Now, our on-site teams save the time previously spent monitoring and responding to reviews on multiple platforms, focusing their efforts on high-touch interactions, and making improvements based on feedback from review content. As a result, our residents are happier and our ratings have improved over time.”
Stephanie Robicheau
Senior Lifecycle Marketing Manager | BH
 

AI Topic Analysis

Reporting that gives a full view of customer experience. Go deeper with valuable business insights.

  • View sentiment at each stage of the customer journey
  • See the most talked about topics
  • Detailed team reporting tools
  • Review data by site, category, rating
The tools we used in the past were all about reporting review data, but Widewail allows us to act on that data.
Stephanie Robicheau
Senior Lifecycle Marketing Manager | BH Management
 

Trust Marketing Framework

Grow With Trust

Today, trust in your business is built peer-to-peer. Trust leaders harness the resident's voice as a tool for growth. The Trust Marketing Framework can help set your communities apart in 3 phases:

Phase 1

Capture Reviews

Use automated technology to strategically ask for reviews from every resident at the perfect time. Increase the volume and quality of your online reviews. Project an authentic view of the resident experience online.

Phase 2

Distribute Online

Use the voice of your residents to persuade your prospects. Let review sites support your reputation or put reviews and video testimonials right into your marketing materials as social proof.

Phase 3

Manage Engagement

Use AI topic analysis to understand what drives positive and negative sentiment in your communities. Respond to all reviews, good and bad. Compare locations or employees to identify areas for improvement.

Latest Data Reports

2023 Voice of the Customer Report

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2024 Widewail Brand Scorecard Report

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