Access Reputation Index & More

The most comprehensive reputation data resources in automotive, brought to you by Widewail.
  • Widewail Automotive Reputation Index
  • The REV Newsletter (1x/month)
  • Industry Reports

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Automotive Index Training: Basic Actions


  • In the top toolbar, click “Sort”

  • Select a column title in the dropdown menu and sort in ascending or descending order

  • Add multiple sorts for additional layers of ordering

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Automotive Index Training: Basic Actions


  • In the top toolbar, click “Filter”

  • Focus on certain areas by filtering by categorical fields like "Brand" or "City"

  • Set conditional filters like "all dealers with an average rating greater than 4"

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Get to Know the Reputation Data

This Widewail Automotive Reputation Index dataset consists of:

  • 16,671 new car dealers in the U.S.

  • 1.6M reviews

  • Google reviews only

  • Current Timeframe: February through June of 2023

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What Does This All Mean?

Find definitions of each column header

In the row of column headers, you can hover over the ⓘ symbol next to each label to read the definition of what is being measured in that column and how the data was collected. 

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Where to Find Benchmarks

At the bottom of the table, you'll find aggregated numbers for each column. These are the benchmarks. We've preset the benchmarks in each column for you.

The benchmark data updates as you filter and sort the table, producing thousands of variations, each specific to your market or interests.


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Common Use Cases & More

Below the Reputation Index table, you'll find a Common Use Cases section to get you started. Each common use case includes a how-to video.

The Automotive Reputation Index is ever-evolving. Check back regularly for updated data and new use cases. If your dealership is missing and you’d like to add it to the Index, select “Submit a request to add.”

Get Started

2024 Brand Reputation Scorecard Report

In the 2024 Brand Scorecard Report, Widewail assesses the reputation of 32 of the most popular automakers to determine which OEM brand has the best online reputation.

The study analyzes:

  • 4,159,135 Google reviews
  • 17,903 Dealerships
  • 32 OEMs
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2024 Brand Scorecard Report

Ways to Use This Data


Find out what topics are mentioned most in your brand's positive and negative reviews.


Benchmark reputation performance against the most relevant competitors in your segment or region.


Use highlighted strengths and weaknesses to make operational decisions.


Inform your strategy for optimizing your brand's online reputation.

Browse National Rankings

How does each brand's reputation stack up against other automakers on the national stage?

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Go Deeper Into Regional Rankings

See the rankings of the top five most popular brands in each state across the US. 

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Drill all the way down with individual brand scorecards

Each of the 32 automakers has a unique brand scorecard which showcases its health score, strengths and weaknesses, best-selling model reputation, highest ranked dealership, brand rivalry and standout performance regionally.

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2024 Brand Scorecard Report