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Proudly wearing commitments to people, their culture and the planet on their sleeve, SunCommon, a Certified B Corporation, was founded in 2012 and quickly grew to become a leading provider of residential and commercial solar energy in its home state of Vermont. In 2018, SunCommon expanded to serve New York’s Hudson Valley and Capital Region. Its mission is to make renewable energy accessible and affordable.
Widewail and SunCommon were introduced in November 2020 - and the timing couldn’t have been better. Customer Experience Manager, Marlaina Hunter, was in the midst of developing a consistent and efficient review management strategy.
Introductions quickly turned into a strategic conversation and we set about determining which of our solutions would best serve SunCommon’s mission. Ultimately, this partnership has resulted in one of our most encouraging online reputation management case studies for 2021.
At a minimum, solar installations are built to last for 25 years. So it is only natural that homeowners are doing their homework—as many as ten solar providers may end up bidding on the same residential install. To stand out among the competition, SunCommon has been focusing on optimizing and personalizing its customer experience. This strategy, blended with Widewail, has built the foundation for a sizable boost in positive reviews.
With the confidence that Widewail would increase review frequency, SunCommon opted to participate in both Invite and Engage. Invite to generate reviews via SMS, and Engage to ensure SunCommon’s customers were always responded to within 24 hours and with customized, people-powered review responses (and powerful local SEO ranking factors) in mind.
Through tailored messaging, SunCommon has embraced Invite’s customization capabilities - such as driving reviews to industry-specific sites (like www.solarreviews.com), crafting intuitive landing page URLs - and even the use of a friendly sun emoji. Together this helps ensure the tool’s SMS review request outreach is fully optimized and on-brand, driving higher conversion rates.
Post-launch review volume increased right out of the gate, and within the first month, SunCommon’s Google Business Profile activity had increased significantly for both locations. The story, however, gets better.
It was decided Invite and Engage would be launched for both the Vermont and New York State locations in mid-December. Three and a half months later, results have been impressive, to say the least.
Now a quarter since the program launch, SunCommon’s partnership with Widewail has strengthened as a result of remarkable review generation and management-related wins.
A PDF of the case study is available for download.
Widewail is committed to helping solar companies generate and manage customer review feedback. Contact us today and schedule a demo, or review our growing collection of online review generation and reputation management case studies:
The team at Widewail welcomes the opportunity to discuss your business’ unique reputation-related challenges whenever you’re ready.
Schedule a platform overview. Enjoy month-to-month terms and no annual commitment.