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Experience More Customer Reviews and Premium Insights

Discover the reputation and customer experience intelligence platform designed for automotive

Widewail helps dealers understand what customers are actually saying and turn that insight into better performance. From AI-powered review analysis to CX benchmarks, surveys, and response services, we bring all your customer feedback into one clear, actionable view.

Whether you manage a single rooftop or a national dealer group, Widewail helps you spot issues faster, benchmark against peers, and prove the impact of reputation on real business results.

Visit us at NADA 2026 to see how leading dealers use customer feedback as a competitive advantage.

TRUSTED BY WORLD-CLASS COMPANIES

See How We Turn Reviews into Actionable Intelligence at NADA

Invite

Automated review generation

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  • Automated review invitations via SMS and email
  • Personalized messaging
  • Customizable review site selection
  • Reporting and Campaigns

Invite Video

Video testimonial generation

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  • Automated review invitations via SMS and email
  • Built-in legal release form
  • Incentives Engine
  • Reporting and Campaigns

Engage

Review response managed services

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  • Custom responses authored by Widewail team
  • Average response time in less than a day
  • Negative review SMS notification
  • Support for multiple GBP accounts for one location

Engage Plus

Social media engagement services

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  • Social media sentiment tracking
  • Ads: negative comments monitoring and removal
  • GBP Q&A seeding and monitoring
  • Brand-impact optimization

Listings Management

Maintain accurate business listings

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  • Update information across 75+ sites
  • Update 60+ data fields
  • Real-time monitoring and notifications for errors
  • Manage special events

Book a 15 Minute Reputation
& CX Scorecard Review

At NADA, we’re walking through exactly how the top dealers are outperforming the rest—using real data from stores like yours. You'll leave with a hard copy of your report.

Top 150  Scorecard on Computer

What are Customers Saying About You in Google Reviews?

See exactly how your Google reviews are trending vs. the competition, with a free AI-powered analysis customized with the latest data for your store.

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Your Review Volume vs. Industry Benchmarks

We show you how many Google reviews your store is getting on average per month, and whether that is above or below the typical dealership, and by how much.

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Reputation Benchmarking

We compare your response rate against national averages so you can see if you're keeping up or falling behind on the metrics GMs care about.

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Topic Analysis & Benchmarking

We use AI to break down what customers are actually saying - positive themes, negative patterns, and the topics showing up most often in reviews.

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Top 10 Topics

We identify how your store or group performs in the top 10 topics customers most often mention in reviews across the industry: 5 positive, 5 negative. Each topic is benchmarked against the industry, so you know if "Staff" or "Communication" is over or underperforming the industry standards.

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Get Your Widewail Reputation Healthscore. The Standard is 80 - What are You?

Included in every scorecard is a Widewail Reputation Health Score, a number 0-100 that you can use as one number to summarize your reputation health. We benchmark that number against the rest of the industry - a score of 94 is among the top 1% of dealers, a score of 80 is right in the middle of the pack.

Real Wins, Real Impact.

Build trust with great reviews. Streamline the process with Widewail.

Automotive Haselwood Auto Group Gray < 24 hrs

Average Response Time

“With Widewail, the X factor was the attention to detail across the board, from the speed and quality of responses, to how the dashboard is put together, to the reporting and content they provide for the dealer body at large. That’s what separates them.”

George Jones
Marketing Director, Haselwood Auto Group
Automotive Dealer World Logo Gray 4.7

Average Star Rating, 11 Locations

“Widewail’s team does a really, really good job, and their system works perfectly. Of all the reputation platforms I’ve worked with, Widewail is the only one I don’t get complaints about… If I were going to build a reputation management platform, it would look like this: 100% human response, SMS requests. No-brainer.”

Mark Ferguson
VP of Business Development, Dealer World
Automotive Curtiss Ryan Honda Logo + 820 %

Review Volume, 90 Days.

“Whatever Widewail does is simply a reflection of your business. It’s not going to magically get you 5.0 on Google—it reflects what’s actually happening in your organization. I love that because most of the time, we’re doing things right, we just weren’t hearing about it. The team prepared me for scores to dip initially as more people responded, but our scores actually went up.”

Chuck Dortenzio
General Manager, Curtiss Ryan Honda