The psychological principle of costly signals: how costliness carries meaning when attracting new partners/clients/customers, and how there are in fact two types of costly signals: those that differentiate and those that are a competitive necessity.
Incentivizing reviews works. Studies have shown that when businesses incentivize reviews they will receive more, the language in the reviews will be more positive, and lasting favorable impression of the review writing experience. But the regulators and review sites don't want you to do it. So where do the opportunities lie?
How to make your ads 3x more persuasive with UGC. Your customers are fantastic brand advocates. A brand message communicated via past customers is roughly 3x as trusted as the same message communicated via conventional advertising.
3 steps to build trust in your next great idea: find a better-understood reference point, find the selfish benefit, and find surprising advocates. Use these three building blocks to help your prospects bridge the gap between unknown and known.
Change how you look at your marketing ecosystem to uncover missed opportunities. With a "marketing synergy map," you can visualize all of your cross-channel marketing connections, better understanding how one project impacts the next.
At Widewail, we believe in the power of the "Brand Mosaic." When we think about the journey of your next customer on the way to purchase, is their experience generally positive as they interact with the brand and past customer sentiment, or is that journey neutral to negative?
How to write unignorable social posts. Capture the attention of your target audience with actionable content. Help your reader solve a problem or gain a competitive advantage. Learn the three-part formula to create actionable content.
The Peak-End Rule: Backed by behavioral science research, it turns out we don't remember experiences as a sum of all moments. We remember the emotional peak and the end. Learn this concept to craft more impactful local business experiences for your customers.
Think about what you would expect to find if you searched "cheap refrigerator" vs. "best affordable refrigerator". Both approaches will surface inexpensive options, but the latter is more likely to identify good value.