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Automotive Retail Surveying Technology

Get Your Survey and Review Strategy In Sync

A private survey product designed from the ground up to coordinate with your other feedback requests. Get the insight you need without overwhelming your customers.

Pulse Hero

Your feedback tools don't talk to each other. Insights lost. Customer relationships damaged.

X You need to maximize feedback without damaging the customer relationship. Every touchpoint feels like a gamble: ask too much, and you’ll frustrate your customers. Ask too little, and you’re left guessing.
X You don’t operate in a vacuum. You work with 3rd parties, and they want to survey the customer too, further complicating the task.
X You need to manage your team’s time effectively. As the business environment changes, complexity increases for your staff. Adding more is not always the answer.
X It’s more unclear than you would hope: do you actually have the customer data you need to make better decisions?

Eliminate Feedback Silos

Coordinate sends and combine insights from private surveys and public reviews to pinpoint what drives customer satisfaction—and know exactly what actions to take next.

Pulse

Pinpoint Issues with Reviews. Solve Them with Surveys.

Widewail seamlessly connects with Widewail's review and services capabilities to help you manage feedback effortlessly. Using Customer Intelligence, create a deep pool of customer insights by pairing surveys with AI topic analysis reporting.

Goodbye to Oversurveying

Say Goodbye to Oversurveying

With coordinated outreach, avoid oversurveying and collisions between disconnected systems. Split your customer base by a percentage (30% get a survey, 70% get a review request) or use time delays to choreograph messages.

Managed and self-serve-1

Managed Survey Responses from the Managed Review Pros

The review response team here at Widewail has responded to over 2 million reviews and social media comments. We’ve taken the same expertise and workflow and applied it to surveys.

Holistic Voice of the Customer Insights – Taller

Insights Powered by AI

With Widewail, private survey results and public review data come together for a complete view of your customer journey. With Customer Intelligence, Widewail can quickly tell you what makes your customers happy and why.

Built for Your Industry – taller-1

Built for Automotive

Tailored question libraries for Automotive with customer lifecycle event survey triggers.

How Widewail Surveying Works

With Widewail you can collect, analyze, and act on customer feedback, no matter if you’re 5, 50, or 5,000 locations.

Key Features

NPS, Research-Backed Questions, Triggers, Managed Responses, & More

Industry-Standard NPS

  • NPS is available (optionally) for every survey built with Pulse
  • NPS reporting provides results for any timeframe for all data broken down by sales, service, finance, and more.

Survey Construction

  • Ready-to-use questions tailored to your industry.
  • Customize survey delivery and branding with logo placement, timing, messaging, imagery, and more.
  • Add, delete, and re-order survey questions from a curated list of industry-specific questions.
  • There are four types of questions: Yes/No, 1-5 rating, free text, and NPS 0-10. Each question is tied to a topic to support reporting functionality.

Research-Backed Survey Questions

  • Avoid common surveying pitfalls with expertly crafted questions
  • Ensure valid and accurate survey results
  • Prebuilt and ready to go from day 1
  • Each question is associated with a customer experience topic from Widewail research directory, which is used extensively in our research reports, tying survey performance in with public review voice of the customer analytics.

Integrated Workflows and Insights

  • Widewail’s integrated reviews and surveys platform work together to avoid overlap in customer communications.
  • Sentiment and topic analysis to uncover hidden trends.
  • Integrate surveys with Widewail review-generation campaigns to tailor timing and delivery preferences. Widewail sends surveys via SMS—your customers’ preferred method—and defers to email as a reliable backup. By reaching your customers when it matters most, you capture the feedback you need to grow your business faster.

 

Lifecycle Triggers

  • Automate surveys at critical moments in the customer journey.
  • Automotive: After a service appointment or vehicle purchase.