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Brand Reputation Scorecard

Feldman Automotive Group

New Hudson, MI

1/1/2024 - 10/1/2024

Based on Google reviews from 15 Dealerships

Rank 88 of 150

reputation health score We took care of that for you. Free text analysis of review content using proprietary AI and natural language processing methods allows us to dissect your reviews for to determine what topics your customers care about most.

84%

How we calculate this score

Watch

Rank: 78 of 150

Monthly Rating We took care of that for you. Free text analysis of review content using proprietary AI and natural language processing methods allows us to dissect your reviews for to determine what topics your customers care about most.

4.56

0.54 Above Benchmark

Benchmark

4.02

Rank: 31 of 150

Monthly Volume We took care of that for you. Free text analysis of review content using proprietary AI and natural language processing methods allows us to dissect your reviews for to determine what topics your customers care about most.

69.42%

63.75 Above Benchmark

Benchmark

5.67

Rank: 113 of 150

Response Rate We took care of that for you. Free text analysis of review content using proprietary AI and natural language processing methods allows us to dissect your reviews for to determine what topics your customers care about most.

76.6%

-11.96 Below Benchmark

Benchmark

88.56%

Rank: 70 of 150

Negativity Percent We took care of that for you. Free text analysis of review content using proprietary AI and natural language processing methods allows us to dissect your reviews for to determine what topics your customers care about most.

10.98%

-9.22 Above Benchmark

Benchmark

20.2%

Benchmarks: Calculated by analyzing XX,XXX reviews across the automotive industry. Learn More

Widewail has an ai layer to tell you what your customers are talking about

  • We track key topics about your operations and process from the voice of the customer. Every review that enters our system gets tagged.
  • We take lots of customer feedback data and make it digestible for you and your team.
  • Voice of the Customer Analytics helps you make better decisions.

We’ve prepared some custom topic data analysis from your Google reviews.

TO START, GMs TYPICALLY PRIORITIZE THESE TOPICS

The benchmark the national average for how often this topic comes up in new car dealer Google reviews. Here’s how you do:

Inventory

Topics

Positive Review %

Negative Review %

inventory

Positive %

1.53% 24.16%Below Benchmark

Negative %

2.36% 28.47% Above Benchmark

staff

Topics

Positive Review %

Negative Review %

staff

Positive %

44.06% 12.67%Below Benchmark

Negative %

16.29% 2.36% Above Benchmark
knowledgeable

Positive %

10.22% 29.36%Below Benchmark

Negative %

1.99% 15.21%Below Benchmark
professionalism

Positive %

14.03% 19.1%Below Benchmark

Negative %

7.46% 8.14%Below Benchmark
friendliness

Positive %

27.43% 0.24% Above Benchmark

Negative %

3.48% 17.95% Above Benchmark

Facilities

Topics

Positive Review %

Negative Review %

cleanliness

Positive %

2.52% 8.17%Below Benchmark

Negative %

3.86% 1.98%Below Benchmark

Next, let’s look at the top 10 most often mentioned topics in the automotive industry (17,000 new car dealers)

Here’s how you do:

Minimize Negativity

These are the 5 topics most often mentioned in your negative reviews. Below benchmark is preferred, meaning the group has fewer negative mentions of each topic.

communication

Positive %

8.41% 16.46%Below Benchmark

Negative %

41.42% 3.8%Below Benchmark
service department

Positive %

37.35% 5.05%Below Benchmark

Negative %

41.92% 2.8%Below Benchmark
maintenance / repair

Positive %

7.19% 22.31% Above Benchmark

Negative %

26% 13.62% Above Benchmark
wait times

Positive %

8.07% 53.4% Above Benchmark

Negative %

17.04% 21.66%Below Benchmark
price / cost

Positive %

3.36% 20.45%Below Benchmark

Negative %

23.51% 5.57% Above Benchmark

Maximize Positivity

These are the 5 topics most often mentioned in your positive reviews. Above benchmark is preferred, meaning the group has more positive mentions of each topic.

staff

Positive %

44.06% 12.67%Below Benchmark

Negative %

16.29% 2.36% Above Benchmark
Sales Department

Positive %

26.68% 8.85%Below Benchmark

Negative %

23.26% 12.25% Above Benchmark
professionalism

Positive %

14.03% 19.1%Below Benchmark

Negative %

7.46% 8.14%Below Benchmark
knowledgeable

Positive %

10.22% 29.36%Below Benchmark

Negative %

1.99% 15.21%Below Benchmark
friendliness

Positive %

27.43% 0.24% Above Benchmark

Negative %

3.48% 17.95% Above Benchmark

How Widewail Does Topic Analysis

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Watch

Included in Widewail’s services: tracking 27 topics. Full list below.

Here’s how you do:

How Should I Interpret This Section?

Watch

Topics

Positive Review %

Negative Review %

bait and switch

Positive %

0% 100%Below Benchmark

Negative %

2.24% 5.83% Above Benchmark
car maintenance / repair

Positive %

7.19% 22.31% Above Benchmark

Negative %

26% 13.62% Above Benchmark
caring

Positive %

1.64% 27.97%Below Benchmark

Negative %

1.12% 21.4% Above Benchmark
cleanliness

Positive %

2.52% 8.17%Below Benchmark

Negative %

3.86% 1.98%Below Benchmark
communication

Positive %

8.41% 16.46%Below Benchmark

Negative %

41.42% 3.8%Below Benchmark
damage done to vehicle

Positive %

0.04% 102.98% Above Benchmark

Negative %

4.23% 17.17% Above Benchmark
deals

Positive %

3.55% 9.29%Below Benchmark

Negative %

1.87% 18.67% Above Benchmark
financing department

Positive %

3.4% 24.85%Below Benchmark

Negative %

5.1% 24.98%Below Benchmark
friendliness

Positive %

27.43% 0.24% Above Benchmark

Negative %

3.48% 17.95% Above Benchmark
helpfulness

Positive %

31.05% 9.32%Below Benchmark

Negative %

7.09% 8.63%Below Benchmark
honesty

Positive %

2% 29.1%Below Benchmark

Negative %

6.34% 9.71%Below Benchmark
inventory

Positive %

1.53% 24.16%Below Benchmark

Negative %

2.36% 28.47% Above Benchmark
knowledgeable

Positive %

10.22% 29.36%Below Benchmark

Negative %

1.99% 15.21%Below Benchmark
loaner car

Positive %

0.49% 45.79%Below Benchmark

Negative %

3.48% 41.93% Above Benchmark
management

Positive %

4.26% 31.49%Below Benchmark

Negative %

20.4% 4.04% Above Benchmark
parts department

Positive %

0.49% 14.82%Below Benchmark

Negative %

1.62% 26.66%Below Benchmark
price / cost

Positive %

3.36% 20.45%Below Benchmark

Negative %

23.51% 5.57% Above Benchmark
professionalism

Positive %

14.03% 19.1%Below Benchmark

Negative %

7.46% 8.14%Below Benchmark
Sales Department

Positive %

26.68% 8.85%Below Benchmark

Negative %

23.26% 12.25% Above Benchmark
service department

Positive %

37.35% 5.05%Below Benchmark

Negative %

41.92% 2.8%Below Benchmark
staff

Positive %

44.06% 12.67%Below Benchmark

Negative %

16.29% 2.36% Above Benchmark
trade-in

Positive %

1.03% 30.55%Below Benchmark

Negative %

3.48% 15.51% Above Benchmark
valet

Positive %

0.15% 38.02%Below Benchmark

Negative %

0% 100%Below Benchmark
wait times

Positive %

8.07% 53.4% Above Benchmark

Negative %

17.04% 21.66%Below Benchmark
warranty

Positive %

0.84% 15.47%Below Benchmark

Negative %

5.85% 6.89%Below Benchmark
other

Positive %

1.64% 4.19% Above Benchmark

Negative %

1.74% 31.45% Above Benchmark

Your ranking amongst top 150 dealerships

Here’s where your group falls in the reputation rankings for each of these categories:

Top Dealership Groups

88

Out Of 150

Monthly rating

78

Out Of 150

Monthly Volume

31

Out Of 150

Response Rate

113

Out Of 150

Negativity Percent

70

Out Of 150

Want To Learn More?

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