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Best Mass-Market Dealerships in Phoenix: The View of the Customer

The 25 best mass-market stores in the Phoenix metro, ranked from 118 on what their own customers said in public Google reviews this year: how they rate them, how many are commenting, whether the store answers, and how often customers leave frustrated.

Key takeaways

  • Camelback Toyota, Courtesy Kia, Mark Kia and 7 others hold the area's 10 A grades.
  • Camelback Toyota is gaining share of the area's mass-market conversation this year.
  • Valet is the most common cause of frustration, at 6 of 25 stores.
  • Every store in the area replies to at least an average share of its reviews.

Graded on what customers actually said

Most "best dealership" lists rank on star rating alone. A 4.8 with 40 reviews and a 4.8 with 4,000 reviews are not the same store, and neither number tells you whether the dealership answers when something goes wrong. The Widewail Index reads every public Google review for the 118 Mass-Market dealers in the Phoenix metro and grades each one on four things.

Customer RatingStar rating, weighted by volume
Comment ActivityHow many customers write about the store each month
ResponsivenessShare of reviews that get an owner reply
FrustrationShare of reviews describing a bad experience. Lower is better.
A90–100 ExceptionalB80–89 StrongC70–79 AverageD60–69 Below averageFUnder 60

Each input is ranked against every franchise dealer in the country, combined into one score, and converted to a letter. Grades refresh monthly and cannot be purchased.

The 25 best mass-market dealers in Phoenix, ranked from 118

Ordered by customer health score, 2026 year to date.

1OF 25

Camelback Toyota

Toyota · Phoenix, AZ
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Cleanliness is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Above avgShare of voice Gaining
Often praisedParts department
Causes frustrationCleanliness
2OF 25

Courtesy Kia

Kia · Mesa, AZ
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise warranty. Valet is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Top 25%Share of voice Holding
Often praisedWarranty
Causes frustrationValet
3OF 25

Mark Kia

Kia · Scottsdale, AZ
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise price and cost. Caring is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Above avgShare of voice Holding
Often praisedPrice and cost
Causes frustrationCaring
4OF 25

Rodeo Ford

Ford · Goodyear, AZ
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise price and cost. Inventory is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Top 25%Share of voice Holding
Often praisedPrice and cost
Causes frustrationInventory
5OF 25

Surprise Ford

Ford · Surprise, AZ
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Valet is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Above avgShare of voice Holding
Often praisedParts department
Causes frustrationValet
6OF 25

Sands Chevrolet - Glendale

Chevrolet · Glendale, AZ
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise maintenance and repair. Caring is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Above avgShare of voice Holding
Often praisedMaintenance and repair
Causes frustrationCaring
7OF 25

Sands Kia

Kia · Surprise, AZ
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise staff. Friendliness is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Above avgShare of voice Holding
Often praisedStaff
Causes frustrationFriendliness
8OF 25

AutoNation Toyota Tempe

Toyota · Tempe, AZ
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness below average, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise price and cost. Valet is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Below avgFrustration Above avgShare of voice Holding
Often praisedPrice and cost
Causes frustrationValet
9OF 25

Earnhardt Hyundai - San Tan

Hyundai · Gilbert, AZ
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise communication. Friendliness is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Top 25%Share of voice Holding
Often praisedCommunication
Causes frustrationFriendliness
10OF 25

Courtesy Chevrolet

Chevrolet · Phoenix, AZ
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness above average, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Caring is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Above avgFrustration Above avgShare of voice Holding
Often praisedParts department
Causes frustrationCaring
11OF 25

AutoNation Chevrolet Arrowhead

Chevrolet · Peoria, AZ
BStrongTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Inventory is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Above avgShare of voice Holding
Often praisedParts department
Causes frustrationInventory
12OF 25

Earnhardt Toyota

Toyota · Mesa, AZ
BStrongTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise price and cost. Valet is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Above avgShare of voice Holding
Often praisedPrice and cost
Causes frustrationValet
13OF 25

Tempe Kia

Kia · Tempe, AZ
BStrongTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise staff. Caring is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Top 25%Share of voice Holding
Often praisedStaff
Causes frustrationCaring
14OF 25

CardinaleWay Mazda - Mesa

Mazda · Mesa, AZ
BStrongTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise staff. Parts department is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Top 25%Share of voice Holding
Often praisedStaff
Causes frustrationParts department
15OF 25

AutoNation Ford Scottsdale

Ford · Scottsdale, AZ
BStrongTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Valet is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Above avgShare of voice Holding
Often praisedParts department
Causes frustrationValet
16OF 25

Avondale Toyota

Toyota · Avondale, AZ
BStrongTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise honesty. Valet is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Above avgShare of voice Holding
Often praisedHonesty
Causes frustrationValet
17OF 25

Germain Honda Of Surprise

Honda · Surprise, AZ
BStrongTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise communication. Loaner cars is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Top 25%Share of voice Holding
Often praisedCommunication
Causes frustrationLoaner cars
18OF 25

AutoNation Chevrolet Gilbert

Chevrolet · Gilbert, AZ
BStrongTop 10% nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness top 25%, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Caring is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Top 25%Frustration Below avgShare of voice Holding
Often praisedParts department
Causes frustrationCaring
19OF 25

Bill Luke Chrysler Jeep Dodge RAM

Chrysler Dodge Jeep Ram · Phoenix, AZ
BStrongTop 10% nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness above average, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise valet. Helpfulness is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Above avgFrustration Below avgShare of voice Holding
Often praisedValet
Causes frustrationHelpfulness
20OF 25

Chapman Hyundai Scottsdale

Hyundai · Scottsdale, AZ
BStrongTop 10% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise wait times. Parts department is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Top 25%Share of voice Holding
Often praisedWait times
Causes frustrationParts department
21OF 25

AutoNation Chevrolet Mesa

Chevrolet · Mesa, AZ
BStrongTop 10% nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness top 25%, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise maintenance and repair. Loaner cars is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Top 25%Frustration Below avgShare of voice Holding
Often praisedMaintenance and repair
Causes frustrationLoaner cars
22OF 25

AutoNation Honda Chandler

Honda · Chandler, AZ
BStrongTop 10% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise maintenance and repair. Parts department is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Above avgShare of voice Holding
Often praisedMaintenance and repair
Causes frustrationParts department
23OF 25

Courtesy Nissan of Mesa

Nissan · Mesa, AZ
BStrongTop 10% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise management. Caring is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Above avgShare of voice Holding
Often praisedManagement
Causes frustrationCaring
24OF 25

Right Toyota

Toyota · Scottsdale, AZ
BStrongTop 10% nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness above average, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise maintenance and repair. Parts department is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Above avgFrustration Below avgShare of voice Holding
Often praisedMaintenance and repair
Causes frustrationParts department
25OF 25

Midway Chevrolet

Chevrolet · Phoenix, AZ
BStrongTop 10% nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness above average, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Friendliness is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Above avgFrustration Below avgShare of voice Holding
Often praisedParts department
Causes frustrationFriendliness

Frequently asked

What is the best mass-market dealership in Phoenix?

Camelback Toyota in Phoenix ranks first among 118 mass-market dealers in the Phoenix metro on the Widewail Index for 2026, with a customer health score grade of A. Camelback Toyota, Courtesy Kia, Mark Kia, Rodeo Ford, Surprise Ford, Sands Chevrolet - Glendale, Sands Kia, AutoNation Toyota Tempe, Earnhardt Hyundai - San Tan, Courtesy Chevrolet all hold A grades this month.

How are Phoenix mass-market dealerships ranked?

Each dealership is scored on four inputs from public Google reviews, 2026 year to date: customer rating, comment activity, responsiveness, and frustration. Inputs are ranked against every franchise dealer nationally, combined into one customer health score, and shown as a letter grade from A to F. Grades refresh monthly and cannot be purchased.

Which mass-market dealers in Phoenix are gaining ground?

Camelback Toyota accounts for a larger share of the metro's mass-market reviews this year than over its lifetime.

How many mass-market dealers in Phoenix were considered, and what does it take to make the list?

118 mass-market dealers in the Phoenix metro were assessed and 25 made the list. Every store on it holds a B or better on the Widewail Index customer health score, and every store is at least above average on customer rating and top 25% on comment activity. Stores that did not make it are not named; their management teams can request a free scorecard showing the gap on each input.

Does a higher grade mean lower prices?

No. The grade measures what customers say in public reviews, not transaction prices. Pricing appears only as a sentiment topic, when customers raise it more or less often than at a typical mass-market dealer. Always get an out-the-door price in writing.

Not on this list?

118 mass-market dealers were considered. 25 made it. Here's what it takes.

Every store on this list holds a B or better on the Widewail Index customer health score, and the weakest store on the list still clears these bars against every franchise dealer in the country:

Customer rating Above averageComment activity Top 25%Responsiveness Below averageFrustration Below average

Would your store make this list?

Enter what you know about your Google reviews this year. Each input is placed against every franchise dealer in the country and compared with the bar above.

Fill in any input to see where it lands.

What's in your scorecard

The same report Widewail delivers to dealer groups every quarter, built for your store from the Widewail Index, with a 20-minute analyst walkthrough for your GM and department heads.

  • Reputation Health Score, exact, and your rank among Phoenix mass-market dealers 84 / 100 · rank 8 of 118
  • Monthly rating vs. benchmark 4.77 · +4.6%
  • Monthly review volume vs. benchmark 18 / mo · +54%
  • Response rate vs. benchmark 86% · 91.7%
  • Negativity percent vs. benchmark 6.5% · 11.1%
  • Prioritized topics for the GM staff · wait times · price
  • All 25 topics, positive and negative, vs. benchmark 25 × 4 values
  • The gap between your store and this list, input by input4 gaps
Analyst walkthrough. How the score is calculated, how topic analysis works, and what would move your store onto this list.

And for the stores on it: keep the spot.

Comment activity is one of the four inputs, and the one a management team controls fastest. See what Widewail's review generation would do for a store your size.

See how many reviews you could generate with Widewail

Comment activity is one of the four inputs behind every grade on this list, and the one a management team can change fastest. Enter your store's monthly transactions.

Enter either number to see the estimate.

How Widewail moves each measure on this page

Moves: Comment Activity

Signal

Review generation, private surveys and video testimonials, sent to every customer after a sale or service visit, so the customers who already chose you are the ones shoppers hear from.

18%of review requests converted at Cavender Auto Family; one store grew review volume 820% in 90 days.
Moves: Responsiveness

Response

Specialist-written replies to every review and social comment, delivered within 24 hours from one feed, including the negative ones shoppers read first.

5,622custom responses written in one year across seven Sloane Automotive locations.
Moves: Rating and Frustration

Customer Clarity

A monthly diagnosis of what's working, what's slipping, and who delivered it: staff performance by name, peer benchmarking from the Widewail Index, and ranked recommendations your managers can act on.

25 topicsclassified on every review, with the frustration drivers behind this page's tiers named and prioritized.