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NCM Clients & Friends 2026

We will be launching Customer Clarity at NCM.

Our CEO is on the Grand Ballroom main stage Wednesday at 9:50 with the dollars-per-RO study. Customer Clarity is live at our table all three days, and your Brand Reputation Scorecard is already built.

  • Kansas City Marriott · September 9–11, 2026
  • Impact Keynote · Wednesday, 9:50 am, Grand Ballroom
  • Find us · vendor showcase, Grand Ballroom Foyer

DMS integration is CDK-only at launch.

Customer Clarity: the competitive benchmarking map on desktop, with the Staff Performance report and Customer Experience Pulse emails on two phones.
While you are here

Hear the study, see the screen, take the scorecard.

Three things worth your time, and none of them need anything from you first.

Wednesday, 9:50 am

The dollars-per-RO keynote

Cuyler Owens on the Grand Ballroom main stage with what 350+ franchise dealerships show about staff behavior and service revenue.

Session details ›
All three days

Customer Clarity, live

Ten minutes at our table with the map already filtered to your region and your brand, and the Employee Snapshot open on your own store.

What we will show you ›
Yours to keep

Your Brand Reputation Scorecard

One document per rooftop, already built. Nothing to install, no form to fill out, and no data needed from you.

What is on it ›
From the beta

Beta Reactions to Customer Clarity

Two minutes on what a GM actually does with staff performance.

Jeff Shutt, General Manager, Ron Tonkin Chevrolet
Impact keynote
9:50 Wed Sep 9
Grand Ballroom

Which Staff Behavior Shows Up in Dollars per RO?

And the Customer Intelligence System Behind It

Cuyler Owens
Cuyler OwensCEO, Widewail
  • +$178Clear communication. Stores whose customers wrote about being kept informed tracked with roughly this much more per repair order.
  • +$113Caring. Customers who wrote about feeling looked after tracked with roughly this much more per repair order too.
  • $0“Friendly.” The most common compliment in dealership reviews, and it tracked with nothing at all.
Keynote title slide: Which Staff Behavior Shows Up in Dollars Per RO? And the customer intelligence system behind it. Presented by Cuyler Owens, CEO, Widewail.

The session runs 9:50 to 10:20, right after the 9:20 welcome. The vendor showcase opens at 7:30, so there is time to see the screen before the room fills up.

Slide: dealers already run massive focus groups. 528 reviews per year for a typical Widewail customer versus 144 for a typical dealer.
Slide: dealer investment today and 24 months ahead. Staff training and performance rises from 31 percent to 41 percent, transparency, fees and trust from 15 percent to 33 percent.
Staff performance

The Employee Snapshot.

One page per person, every month: who customers named, what to celebrate, and the one thing worth a conversation.

Customer Clarity · Employee Snapshot
Employee Snapshot

One page per person, drawn from what customers actually said.

Where should I focus my coaching efforts?

Marcus and Karen are the clearest leaders on service consistency; use them as peer coaches. Noel’s mix of praise with recurring comments on wait times warrants a focused coaching conversation.

99Marcus Rivera19 reviews
99Karen Alvarez18 reviews
75Noel Brooks11 reviews
Strengths
  • Smooth service-lane visits
  • Professional, helpful check-in
  • Clear status communication
  • Reliable repair outcomes
Development areas
  • Reinforce wait-time expectations
  • Surface specific help moments
Coaching insight

Before customers leave, have Noel briefly name one concrete way he helped and confirm the wait met expectations.

01Scores

Every person customers named, scored on what those customers actually said.

02Celebrate

The praise that usually dies in a manager’s inbox, pulled out and attributed.

03Develop

The recurring themes worth one conversation, with the words to have it.

Competitive benchmarking

Your market, on the screen, in about ten minutes.

Most dealerships watch their reviews. Very few use them to see where competitors are gaining ground and what to fix next.

A scorecard measures your store against the country. It cannot tell you whether the store down the street is doing it better. That is what we will put on the screen, filtered to your region and your brand before you sit down.

  • Where each of your rooftops ranks against nearby same-brand stores
  • Against similar-sized same-brand stores in your region
  • Against the US industry, on the four categories customers judge you on: staff, wait times, price and communication
Customer Clarity · Competitive benchmarking
The competitive benchmarking map, with every comparable dealership around one store plotted and colored by whether it performs higher or lower.
Free, and already built

Your Brand Reputation Scorecard.

We ran it on your stores before the show. One document per rooftop, powered by the Widewail Index. Nothing to install, no form to fill out, and no data needed from you.

Reputation health

Where you sit against the country

Monthly rating, response rate and negative share, each measured against a national benchmark.

What customers talk about

Your topic mix

What your customers actually raise, across the 25 pillars of a quality retail automotive experience.

Per rooftop

The spread inside your own group

One document per store, so the gap between your best and your worst rooftop is on paper.

Where to find us

Vendor showcase windows, all three days.

We are at the vendor showcase in the Grand Ballroom Foyer. These are the breaks NCM has set aside for it, with the Wednesday keynote marked.

DayTimesWhat it is
Wednesday, Sep 99:50 – 10:20 amWidewail keynote, Grand Ballroom main stage
Wednesday, Sep 97:30 – 9:20 am
11:45 am – 12:55 pm
2:15 – 2:45 pm
Showcase, then lunch, then the afternoon break
Thursday, Sep 107:00 – 8:00 am
10:05 – 10:45 am
11:50 am – 12:40 pm
2:20 – 3:00 pm
Breakfast, mid-morning, lunch, afternoon
Friday, Sep 117:00 – 8:00 am
9:55 – 10:25 am
Breakfast, then the final break

Scorecards and benchmarks are powered by the Widewail Index, built from more than 18,000 US dealership rooftops and about 400,000 new reviews a month.

Ten minutes, one screen

Want your market pulled up before you get there?

Tell us your group and we will have the map filtered to your region and your brand, with your scorecards waiting.