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Kia Digital Program · Reputation Management

Reputation is the foundation. Customer Clarity is what you build on it.

Widewail's packaging in the Kia Digital Program is now Core, Pro, and a Customer Clarity add-on: the layer that tells you where you rank against other mass-market stores competing for the same shopper, who on your team is driving it, and what to fix next. Every package is co-op eligible.

  • Core · $500/mo
  • Pro · $750/mo
  • + Customer Clarity · $450/mo, added to either
  • Co-op eligible · every package
Why now

Your shopper is not choosing between two Kia stores.

They are choosing between you, the Hyundai store, the Toyota store, and whoever Google puts in front of them first. Three numbers decide whether you make that list, and all three come out of your reviews.

The filter

Shoppers screen you out before they shop

Roughly a third of consumers will only use a business rated 4.5 or higher.1 Below that line you are not losing the comparison. You are not in it.

The competition

It is cross-brand, not cross-town

Kia has been taking share, and the shopper deciding between your store and the Hyundai or Toyota store down the road reads both sets of reviews first. That is where the fight is visible.

The discovery

Search decides who gets asked

Rating, review volume and response rate are the signals Google and AI answer engines read when a shopper asks who to buy from. Thin, stale or unanswered reviews and you are not in the answer.

The three fundamentals

The same three numbers, on Widewail versus the program average.

Widewail scores every franchise dealership in the country from public review data, so we can measure the Kia Certified Program against Kia dealerships running Widewail. These are the three signals a shopper and a search engine both read first.

Kia Certified
Program
Kia dealerships
on Widewail
Reviews per month4790
Average Google rating4.684.74
Review response rate83.5%93.0%

Widewail Index, Q3 2026. The Index measures more than 18,000 U.S. franchise rooftops and reads about 400,000 new reviews a month, covers all dealerships.

What changed

Two base packages, and one add-on that does the thinking.

Start with Core or Pro. Add Customer Clarity to either one whenever you are ready to act on what your customers are telling you.

Core
$500/mo

Build the review foundation.

  • Automated SMS review requests after every transaction
  • Listings management across the local search ecosystem
  • Private customer surveys
  • SMS video testimonial collection
  • Automated and self-service review response
  • Reputation performance reporting and Health Score
Pro
$750/mo

Everything in Core, plus our team and your local rank.

  • Managed review response: our automotive team writes and validates every reply
  • Managed social media comments on Facebook and Instagram
  • Social media management tooling
  • Reputation Executive Summary Scorecards, monthly, per rooftop
  • Competitive benchmarking on the map, filtered to your region and to any mass-market brand
+ Customer Clarity
$450/mo

Added to Core or Pro. The layer that turns your reviews into a decision.

  • Staff performance analytics: feedback attributed to the person who delivered it
  • Topic-level benchmarking against the brands you cross-shop against
  • Recommendations engine: a ranked list of what to fix first
  • DMS integration (CDK at launch)
  • Role-based email distribution and verbatims
Core + Customer Clarity is $950. Pro + Customer Clarity is $1,200. Pricing is per rooftop, per month. Groups are quoted per group.
Customer Clarity

Where you stand, who’s driving it, and what to fix next.

Most dealerships watch their reviews. Very few use them. A review program tells you what your customers said, but it cannot tell you whether the Kia store fifteen minutes away is doing it better, or which of your advisors is the reason.

01Where you stand

Filter the map to any mass-market brand in your region and see where you land: Hyundai, Toyota, Honda, Nissan, or the Kia stores in your own metro. Scored across the four categories customers judge you on: staff, wait times, price and communication. Powered by the Widewail Index.

02Who is driving it

Every person customers named, scored on what those customers wrote, with the quotes behind the score. The praise that usually dies in a manager’s inbox reaches the person who earned it, and the one recurring theme worth a conversation comes with the words to have it.

03What to fix next

A ranked list of the changes with the largest projected impact on your rating, delivered to the GM, fixed ops and each department head on a schedule, so the meeting ends with a decision instead of a dashboard.

25pillars of a quality retail automotive experience read in every review
more reviews matched to the staff member behind the experience, once your DMS is connected
$12,398what one customer is worth across an ownership period. The real cost is how long you go without knowing you lost them1

1. Cox Automotive, 2026 Fixed Ops & Ownership Study. DMS integration is CDK-only at launch; dealerships on other platforms get the full review-based intelligence and the DMS layer when their platform comes online.

Compare packages

What’s included in each.

CapabilityCore$500Pro$750+ Customer Clarity$450
Signal
Automated review requests
Private customer surveys
SMS video testimonial collection
Listings management
Auto-route reviews to service or sales profile
Custom review, survey & video campaigns
Social media management
Response
Automated & self-service review response
Managed review response
Managed social media comments
Reputation reporting
Reputation performance reporting
Reputation Health Score
Enterprise / multi-rooftop reporting
Customer Clarity
Reputation Executive Summary Scorecards
Tags Report (topic performance by tag)
Competitive benchmarking on the map
Topic-level competitive benchmarking
Staff performance reporting & analytics
Recommendations engine
DMS full integration (CDK at launch)
Role-based email distribution
Verbatims

Core and Pro are base packages, so choose one. Customer Clarity is a $450 add-on to either, and it turns on every row in the Customer Clarity section.

Co-op and enrollment

Every Widewail package is co-op eligible.

Widewail is an approved Reputation Management vendor in the Kia Digital Program, so enrollment and billing run through the program you already use.

Step one

Pick your package

Core or Pro, with or without Customer Clarity. If you are already a Widewail customer, talk to your account team about moving onto the new packaging.

Step two

Enroll on the program site

Enrollment is handled on the Kia Digital Program site under Tools → Reputation Management.

Go to enrollment ›
Step three

We handle the rest

We connect your review profiles, listings and DMS, load your voice and response guidelines, and your first scorecard follows.

Core, Pro, or either one plus Customer Clarity

Ready to enroll?

Enrollment runs through the Kia Digital Program site. If you would rather see your own market first, we will pull it up — every mass-market store around you, scored — plus your own Brand Reputation Scorecard, with nothing to install and no data needed from you.