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Best Honda Dealerships in Phoenix: The View of the Customer

The 5 best Honda stores in the Phoenix metro, ranked from 9 on what their own customers said in public Google reviews this year: how they rate them, how many are commenting, whether the store answers, and how often customers leave frustrated.

Key takeaways

  • No Honda dealer in the area holds an A this month; Germain Honda Of Surprise leads with a B.
  • Germain Honda Of Surprise and Earnhardt Honda are gaining share of the area's Honda conversation this year.
  • Loaner cars is the most common cause of frustration, at 2 of 5 stores.
  • Every store in the area replies to at least an average share of its reviews.

Graded on what customers actually said

Most "best dealership" lists rank on star rating alone. A 4.8 with 40 reviews and a 4.8 with 4,000 reviews are not the same store, and neither number tells you whether the dealership answers when something goes wrong. The Widewail Index reads every public Google review for the 9 Honda dealers in the Phoenix metro and grades each one on four things.

Customer RatingStar rating, weighted by volume
Comment ActivityHow many customers write about the store each month
ResponsivenessShare of reviews that get an owner reply
FrustrationShare of reviews describing a bad experience. Lower is better.
A90–100 ExceptionalB80–89 StrongC70–79 AverageD60–69 Below averageFUnder 60

Each input is ranked against every franchise dealer in the country, combined into one score, and converted to a letter. Grades refresh monthly and cannot be purchased.

The 5 best Honda dealers in Phoenix, ranked from 9

Ordered by customer health score, 2026 year to date.

1OF 5

Germain Honda Of Surprise

Surprise, AZ
BStrongTop 10% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise communication. Loaner cars is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Top 25%Share of voice Gaining
Often praisedCommunication
Causes frustrationLoaner cars
2OF 5

AutoNation Honda Chandler

Chandler, AZ
BStrongTop 25% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise maintenance and repair. Parts department is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Above avgShare of voice Holding
Often praisedMaintenance and repair
Causes frustrationParts department
3OF 5

Earnhardt Honda

Avondale, AZ
BStrongTop 25% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness below average, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise price and cost. Parts department is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Below avgFrustration Top 25%Share of voice Gaining
Often praisedPrice and cost
Causes frustrationParts department
4OF 5

Tempe Honda

Tempe, AZ
BStrongTop 25% nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness above average, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise honesty. Warranty is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Above avgFrustration Below avgShare of voice Holding
Often praisedHonesty
Causes frustrationWarranty
5OF 5

Showcase Honda

Phoenix, AZ
BStrongTop 25% nationally

Against franchise dealers nationally: customer rating below average, comment activity top 25%, responsiveness above average, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Loaner cars is what most often causes frustration.

Customer rating Below avgComment activity Top 25%Responsiveness Above avgFrustration Below avgShare of voice Holding
Often praisedParts department
Causes frustrationLoaner cars

Frequently asked

What is the best Honda dealership in Phoenix?

Germain Honda Of Surprise in Surprise ranks first among 9 Honda dealers in the Phoenix metro on the Widewail Index for 2026, with a customer health score grade of B. No Honda dealer in the metro holds an A this month.

How are Phoenix Honda dealerships ranked?

Each dealership is scored on four inputs from public Google reviews, 2026 year to date: customer rating, comment activity, responsiveness, and frustration. Inputs are ranked against every franchise dealer nationally, combined into one customer health score, and shown as a letter grade from A to F. Grades refresh monthly and cannot be purchased.

Which Honda dealers in Phoenix are gaining ground?

Germain Honda Of Surprise, Earnhardt Honda account for a larger share of the metro's Honda reviews this year than over their lifetime.

How many Honda dealers in Phoenix were considered, and what does it take to make the list?

9 Honda dealers in the Phoenix metro were assessed and 5 made the list. Every store on it holds a B or better on the Widewail Index customer health score, and every store is at least top 25% on comment activity. Stores that did not make it are not named; their management teams can request a free scorecard showing the gap on each input.

Does a higher grade mean lower prices?

No. The grade measures what customers say in public reviews, not transaction prices. Pricing appears only as a sentiment topic, when customers raise it more or less often than at a typical Honda dealer. Always get an out-the-door price in writing.

Not on this list?

9 Honda dealers were considered. 5 made it. Here's what it takes.

Every store on this list holds a B or better on the Widewail Index customer health score, and the weakest store on the list still clears these bars against every franchise dealer in the country:

Customer rating Below averageComment activity Top 25%Responsiveness Below averageFrustration Below average

Would your store make this list?

Enter what you know about your Google reviews this year. Each input is placed against every franchise dealer in the country and compared with the bar above.

Fill in any input to see where it lands.

What's in your scorecard

The same report Widewail delivers to dealer groups every quarter, built for your store from the Widewail Index, with a 20-minute analyst walkthrough for your GM and department heads.

  • Reputation Health Score, exact, and your rank among Phoenix Honda dealers 84 / 100 · rank 8 of 9
  • Monthly rating vs. benchmark 4.77 · +4.6%
  • Monthly review volume vs. benchmark 18 / mo · +54%
  • Response rate vs. benchmark 86% · 91.7%
  • Negativity percent vs. benchmark 6.5% · 11.1%
  • Prioritized topics for the GM staff · wait times · price
  • All 25 topics, positive and negative, vs. benchmark 25 × 4 values
  • The gap between your store and this list, input by input4 gaps
Analyst walkthrough. How the score is calculated, how topic analysis works, and what would move your store onto this list.

And for the stores on it: keep the spot.

Comment activity is one of the four inputs, and the one a management team controls fastest. See what Widewail's review generation would do for a store your size.

See how many reviews you could generate with Widewail

Comment activity is one of the four inputs behind every grade on this list, and the one a management team can change fastest. Enter your store's monthly transactions.

Enter either number to see the estimate.

How Widewail moves each measure on this page

Moves: Comment Activity

Signal

Review generation, private surveys and video testimonials, sent to every customer after a sale or service visit, so the customers who already chose you are the ones shoppers hear from.

18%of review requests converted at Cavender Auto Family; one store grew review volume 820% in 90 days.
Moves: Responsiveness

Response

Specialist-written replies to every review and social comment, delivered within 24 hours from one feed, including the negative ones shoppers read first.

5,622custom responses written in one year across seven Sloane Automotive locations.
Moves: Rating and Frustration

Customer Clarity

A monthly diagnosis of what's working, what's slipping, and who delivered it: staff performance by name, peer benchmarking from the Widewail Index, and ranked recommendations your managers can act on.

25 topicsclassified on every review, with the frustration drivers behind this page's tiers named and prioritized.