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Best Mass-Market Dealerships in Orlando: The View of the Customer

The 25 best mass-market stores in the Orlando metro, ranked from 76 on what their own customers said in public Google reviews this year: how they rate them, how many are commenting, whether the store answers, and how often customers leave frustrated.

Key takeaways

  • Toyota of Orlando, City KIA of Greater Orlando, Starling Chevrolet and 6 others hold the area's 9 A grades.
  • No mass-market dealer in the area is materially gaining share of voice this year.
  • Trade-ins is the most common cause of frustration, at 5 of 25 stores.
  • Every store in the area replies to at least an average share of its reviews.

Graded on what customers actually said

Most "best dealership" lists rank on star rating alone. A 4.8 with 40 reviews and a 4.8 with 4,000 reviews are not the same store, and neither number tells you whether the dealership answers when something goes wrong. The Widewail Index reads every public Google review for the 76 Mass-Market dealers in the Orlando metro and grades each one on four things.

Customer RatingStar rating, weighted by volume
Comment ActivityHow many customers write about the store each month
ResponsivenessShare of reviews that get an owner reply
FrustrationShare of reviews describing a bad experience. Lower is better.
A90–100 ExceptionalB80–89 StrongC70–79 AverageD60–69 Below averageFUnder 60

Each input is ranked against every franchise dealer in the country, combined into one score, and converted to a letter. Grades refresh monthly and cannot be purchased.

The 25 best mass-market dealers in Orlando, ranked from 76

Ordered by customer health score, 2026 year to date.

1OF 25

Toyota of Orlando

Toyota · Orlando, FL
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise loaner cars. Parts department is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Top 25%Share of voice Holding
Often praisedLoaner cars
Causes frustrationParts department
2OF 25

City KIA of Greater Orlando

Kia · Orlando, FL
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Trade-ins is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Above avgShare of voice Holding
Often praisedParts department
Causes frustrationTrade-ins
3OF 25

Starling Chevrolet

Chevrolet · Orlando, FL
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise management. Parts department is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Top 25%Share of voice Holding
Often praisedManagement
Causes frustrationParts department
4OF 25

Sport Mazda South

Mazda · Orlando, FL
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise price and cost. Friendliness is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Top 25%Share of voice Holding
Often praisedPrice and cost
Causes frustrationFriendliness
5OF 25

Mullinax Ford of Central Florida | Dealership

Ford · Apopka, FL
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise price and cost. Caring is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Above avgShare of voice Holding
Often praisedPrice and cost
Causes frustrationCaring
6OF 25

Kia Of Clermont

Kia · Clermont, FL
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness top 25%, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Trade-ins is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Top 25%Frustration Below avgShare of voice Holding
Often praisedParts department
Causes frustrationTrade-ins
7OF 25

Sport Mazda North

Mazda · Longwood, FL
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise price and cost. Inventory is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Top 25%Share of voice Holding
Often praisedPrice and cost
Causes frustrationInventory
8OF 25

Toyota of Clermont

Toyota · Clermont, FL
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise loaner cars. Cleanliness is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Above avgShare of voice Holding
Often praisedLoaner cars
Causes frustrationCleanliness
9OF 25

Chrysler Dodge Jeep RAM of Leesburg

Chrysler Dodge Jeep Ram · Fruitland Park, FL
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness top 25%, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Cleanliness is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Top 25%Frustration Below avgShare of voice Holding
Often praisedParts department
Causes frustrationCleanliness
10OF 25

Seminole Toyota

Toyota · Sanford, FL
BStrongTop 5% nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness top 25%, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise price and cost. Communication is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Top 25%Frustration Below avgShare of voice Holding
Often praisedPrice and cost
Causes frustrationCommunication
11OF 25

Carl Black Chevrolet Buick GMC

Chevrolet · Orlando, FL
BStrongTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise honesty. Valet is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Above avgShare of voice Holding
Often praisedHonesty
Causes frustrationValet
12OF 25

AutoNation Toyota Winter Park

Toyota · Winter Park, FL
BStrongTop 5% nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness below average, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Valet is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Below avgFrustration Below avgShare of voice Holding
Often praisedParts department
Causes frustrationValet
13OF 25

Napleton's Volkswagen of Sanford

Volkswagen · Sanford, FL
BStrongTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise management. Parts department is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Above avgShare of voice Holding
Often praisedManagement
Causes frustrationParts department
14OF 25

AutoNation Ford Sanford

Ford · Sanford, FL
BStrongTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise communication. Trade-ins is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Above avgShare of voice Holding
Often praisedCommunication
Causes frustrationTrade-ins
15OF 25

Central Florida Toyota

Toyota · Orlando, FL
BStrongTop 5% nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness top 25%, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Wait times is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Top 25%Frustration Below avgShare of voice Holding
Often praisedParts department
Causes frustrationWait times
16OF 25

Starling Chevrolet GMC

Chevrolet · St Cloud, FL
BStrongTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise parts department. Parts department is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Top 25%Share of voice Holding
Often praisedParts department
Causes frustrationParts department
17OF 25

Greenway Ford

Ford · Orlando, FL
BStrongTop 10% nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness above average, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Deals is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Above avgFrustration Below avgShare of voice Holding
Often praisedParts department
Causes frustrationDeals
18OF 25

Sport Subaru

Subaru · Orlando, FL
BStrongTop 10% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise price and cost. Inventory is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Top 25%Share of voice Holding
Often praisedPrice and cost
Causes frustrationInventory
19OF 25

Don Mealey Chevrolet

Chevrolet · Clermont, FL
BStrongTop 10% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise honesty. Caring is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Above avgShare of voice Holding
Often praisedHonesty
Causes frustrationCaring
20OF 25

Kia of Leesburg

Kia · Leesburg, FL
BStrongTop 10% nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness top 25%, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise warranty. Trade-ins is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Top 25%Frustration Below avgShare of voice Holding
Often praisedWarranty
Causes frustrationTrade-ins
21OF 25

Orlando VW South

Volkswagen · Orlando, FL
BStrongTop 10% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Loaner cars is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Above avgShare of voice Holding
Often praisedParts department
Causes frustrationLoaner cars
22OF 25

Jenkins Honda of Leesburg

Honda · Leesburg, FL
BStrongTop 10% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise management. Inventory is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Above avgShare of voice Holding
Often praisedManagement
Causes frustrationInventory
23OF 25

Tropical Ford

Ford · Orlando, FL
BStrongTop 10% nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness top 25%, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Helpfulness is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Top 25%Frustration Above avgShare of voice Holding
Often praisedParts department
Causes frustrationHelpfulness
24OF 25

Jenkins Nissan of Leesburg

Nissan · Leesburg, FL
BStrongTop 25% nationally

Against franchise dealers nationally: customer rating above average, comment activity above average, responsiveness top 25%, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise wait times. Trade-ins is what most often causes frustration.

Customer rating Above avgComment activity Above avgResponsiveness Top 25%Frustration Below avgShare of voice Holding
Often praisedWait times
Causes frustrationTrade-ins
25OF 25

Classic Mazda Orlando

Mazda · Orlando, FL
BStrongTop 25% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity above average, responsiveness above average, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise price and cost. Loaner cars is what most often causes frustration.

Customer rating Top 25%Comment activity Above avgResponsiveness Above avgFrustration Above avgShare of voice Holding
Often praisedPrice and cost
Causes frustrationLoaner cars

Frequently asked

What is the best mass-market dealership in Orlando?

Toyota of Orlando in Orlando ranks first among 76 mass-market dealers in the Orlando metro on the Widewail Index for 2026, with a customer health score grade of A. Toyota of Orlando, City KIA of Greater Orlando, Starling Chevrolet, Sport Mazda South, Mullinax Ford of Central Florida | Dealership, Kia Of Clermont, Sport Mazda North, Toyota of Clermont, Chrysler Dodge Jeep RAM of Leesburg all hold A grades this month.

How are Orlando mass-market dealerships ranked?

Each dealership is scored on four inputs from public Google reviews, 2026 year to date: customer rating, comment activity, responsiveness, and frustration. Inputs are ranked against every franchise dealer nationally, combined into one customer health score, and shown as a letter grade from A to F. Grades refresh monthly and cannot be purchased.

Which mass-market dealers in Orlando are gaining ground?

No mass-market dealer in the Orlando metro is materially gaining share of voice this year.

How many mass-market dealers in Orlando were considered, and what does it take to make the list?

76 mass-market dealers in the Orlando metro were assessed and 25 made the list. Every store on it holds a B or better on the Widewail Index customer health score, and every store is at least above average on customer rating and above average on comment activity. Stores that did not make it are not named; their management teams can request a free scorecard showing the gap on each input.

Does a higher grade mean lower prices?

No. The grade measures what customers say in public reviews, not transaction prices. Pricing appears only as a sentiment topic, when customers raise it more or less often than at a typical mass-market dealer. Always get an out-the-door price in writing.

Not on this list?

76 mass-market dealers were considered. 25 made it. Here's what it takes.

Every store on this list holds a B or better on the Widewail Index customer health score, and the weakest store on the list still clears these bars against every franchise dealer in the country:

Customer rating Above averageComment activity Above averageResponsiveness Below averageFrustration Below average

Would your store make this list?

Enter what you know about your Google reviews this year. Each input is placed against every franchise dealer in the country and compared with the bar above.

Fill in any input to see where it lands.

What's in your scorecard

The same report Widewail delivers to dealer groups every quarter, built for your store from the Widewail Index, with a 20-minute analyst walkthrough for your GM and department heads.

  • Reputation Health Score, exact, and your rank among Orlando mass-market dealers •• / 100 · rank •• of 76
  • Monthly rating vs. benchmark •.•• · +•.•%
  • Monthly review volume vs. benchmark •• / mo · +••%
  • Response rate vs. benchmark ••% · ••.•%
  • Negativity percent vs. benchmark •.•% · ••.•%
  • Prioritized topics for the GM •••• · •••• ••••• · •••••
  • All 25 topics, positive and negative, vs. benchmark 25 × 4 values
  • The gap between your store and this list, input by input4 gaps
Analyst walkthrough. How the score is calculated, how topic analysis works, and what would move your store onto this list.

And for the stores on it: keep the spot.

Comment activity is one of the four inputs, and the one a management team controls fastest. See what Widewail's review generation would do for a store your size.

See how many reviews you could generate with Widewail

Comment activity is one of the four inputs behind every grade on this list, and the one a management team can change fastest. Enter your store's monthly transactions.

Enter either number to see the estimate.

How Widewail moves each measure on this page

Moves: Comment Activity

Signal

Review generation, private surveys and video testimonials, sent to every customer after a sale or service visit, so the customers who already chose you are the ones shoppers hear from.

18%of review requests converted at Cavender Auto Family; one store grew review volume 820% in 90 days.
Moves: Responsiveness

Response

Specialist-written replies to every review and social comment, delivered within 24 hours from one feed, including the negative ones shoppers read first.

5,622custom responses written in one year across seven Sloane Automotive locations.
Moves: Rating and Frustration

Customer Clarity

A monthly diagnosis of what's working, what's slipping, and who delivered it: staff performance by name, peer benchmarking from the Widewail Index, and ranked recommendations your managers can act on.

25 topicsclassified on every review, with the frustration drivers behind this page's tiers named and prioritized.