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Best Luxury Dealerships in Orlando: The View of the Customer

The 24 best luxury stores in the Orlando metro, ranked from 34 on what their own customers said in public Google reviews this year: how they rate them, how many are commenting, whether the store answers, and how often customers leave frustrated.

Key takeaways

  • Fields BMW Winter Park holds the area's only A grade.
  • Fields BMW Winter Park is gaining share of the area's luxury conversation this year.
  • Helpfulness is the most common cause of frustration, at 4 of 24 stores.
  • Every store in the area replies to at least an average share of its reviews.

Graded on what customers actually said

Most "best dealership" lists rank on star rating alone. A 4.8 with 40 reviews and a 4.8 with 4,000 reviews are not the same store, and neither number tells you whether the dealership answers when something goes wrong. The Widewail Index reads every public Google review for the 34 Luxury dealers in the Orlando metro and grades each one on four things.

Customer RatingStar rating, weighted by volume
Comment ActivityHow many customers write about the store each month
ResponsivenessShare of reviews that get an owner reply
FrustrationShare of reviews describing a bad experience. Lower is better.
A90–100 ExceptionalB80–89 StrongC70–79 AverageD60–69 Below averageFUnder 60

Each input is ranked against every franchise dealer in the country, combined into one score, and converted to a letter. Grades refresh monthly and cannot be purchased.

The 24 best luxury dealers in Orlando, ranked from 34

Ordered by customer health score, 2026 year to date.

1OF 24

Fields BMW Winter Park

BMW · Winter Park, FL
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness above average, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Valet is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Above avgFrustration Above avgShare of voice Gaining
Often praisedParts department
Causes frustrationValet
2OF 24

Fields BMW South Orlando

BMW · Orlando, FL
BStrongTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise communication. Parts department is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Above avgShare of voice Holding
Often praisedCommunication
Causes frustrationParts department
3OF 24

Orlando INFINITI

Infiniti · Orlando, FL
BStrongTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise price and cost. Trade-ins is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Above avgShare of voice Holding
Often praisedPrice and cost
Causes frustrationTrade-ins
4OF 24

Mercedes-Benz of North Orlando

Mercedes-Benz · Sanford, FL
BStrongTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise wait times. Valet is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Top 25%Share of voice Holding
Often praisedWait times
Causes frustrationValet
5OF 24

Audi North Orlando

Audi · Sanford, FL
BStrongTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity above average, responsiveness top 25%, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise wait times. Financing is what most often causes frustration.

Customer rating Top 25%Comment activity Above avgResponsiveness Top 25%Frustration Top 25%Share of voice Holding
Often praisedWait times
Causes frustrationFinancing
6OF 24

Mercedes-Benz of Orlando

Mercedes-Benz · Maitland, FL
BStrongTop 10% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise maintenance and repair. Inventory is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Above avgShare of voice Holding
Often praisedMaintenance and repair
Causes frustrationInventory
7OF 24

Mercedes-Benz of South Orlando

Mercedes-Benz · Orlando, FL
BStrongTop 10% nationally

Against franchise dealers nationally: customer rating below average, comment activity top 25%, responsiveness top 25%, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise valet. Parts department is what most often causes frustration.

Customer rating Below avgComment activity Top 25%Responsiveness Top 25%Frustration Below avgShare of voice Losing
Often praisedValet
Causes frustrationParts department
8OF 24

Massey Cadillac of South Orlando

Cadillac · Orlando, FL
BStrongTop 10% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity above average, responsiveness top 25%, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise valet. Staff is what most often causes frustration.

Customer rating Top 25%Comment activity Above avgResponsiveness Top 25%Frustration Top 25%Share of voice Holding
Often praisedValet
Causes frustrationStaff
9OF 24

Orlando MINI

MINI · Orlando, FL
BStrongTop 10% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise communication. Helpfulness is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Top 25%Share of voice Holding
Often praisedCommunication
Causes frustrationHelpfulness
10OF 24

Lexus of Winter Park

Lexus · Winter Park, FL
BStrongTop 25% nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness above average, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Loaner cars is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Above avgFrustration Above avgShare of voice Holding
Often praisedParts department
Causes frustrationLoaner cars
11OF 24

Porsche Orlando

Porsche · Maitland, FL
BStrongTop 25% nationally

Against franchise dealers nationally: customer rating above average, comment activity above average, responsiveness top 25%, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise wait times. Deals is what most often causes frustration.

Customer rating Above avgComment activity Above avgResponsiveness Top 25%Frustration Above avgShare of voice Holding
Often praisedWait times
Causes frustrationDeals
12OF 24

Parks Lincoln of Longwood

Lincoln · Longwood, FL
BStrongTop 25% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness below average, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise price and cost. Financing is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Below avgFrustration Top 25%Share of voice Holding
Often praisedPrice and cost
Causes frustrationFinancing
13OF 24

Massey Cadillac of Orlando

Cadillac · Orlando, FL
BStrongTop 25% nationally

Against franchise dealers nationally: customer rating below average, comment activity above average, responsiveness top 25%, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Cleanliness is what most often causes frustration.

Customer rating Below avgComment activity Above avgResponsiveness Top 25%Frustration Below avgShare of voice Holding
Often praisedParts department
Causes frustrationCleanliness
14OF 24

AutoNation Acura North Orlando

Acura · Sanford, FL
BStrongTop 25% nationally

Against franchise dealers nationally: customer rating above average, comment activity above average, responsiveness above average, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise wait times. Friendliness is what most often causes frustration.

Customer rating Above avgComment activity Above avgResponsiveness Above avgFrustration Below avgShare of voice Holding
Often praisedWait times
Causes frustrationFriendliness
15OF 24

Central Florida Lincoln

Lincoln · Orlando, FL
BStrongTop 25% nationally

Against franchise dealers nationally: customer rating below average, comment activity above average, responsiveness top 25%, frustration bottom 25% (a higher tier means fewer frustrated customers). Customers most often praise loaner cars. Helpfulness is what most often causes frustration.

Customer rating Below avgComment activity Above avgResponsiveness Top 25%Frustration Bottom 25%Share of voice Holding
Often praisedLoaner cars
Causes frustrationHelpfulness
16OF 24

The Volvo Store

Volvo · Winter Park, FL
BStrongTop 25% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity above average, responsiveness above average, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise staff. Warranty is what most often causes frustration.

Customer rating Top 25%Comment activity Above avgResponsiveness Above avgFrustration Top 25%Share of voice Holding
Often praisedStaff
Causes frustrationWarranty
17OF 24

Sanford INFINITI

Infiniti · Sanford, FL
BStrongTop half nationally

Against franchise dealers nationally: customer rating above average, comment activity below average, responsiveness top 25%, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise communication. Financing is what most often causes frustration.

Customer rating Above avgComment activity Below avgResponsiveness Top 25%Frustration Above avgShare of voice Holding
Often praisedCommunication
Causes frustrationFinancing
18OF 24

Audi South Orlando

Audi · Orlando, FL
BStrongTop half nationally

Against franchise dealers nationally: customer rating below average, comment activity above average, responsiveness above average, frustration bottom 25% (a higher tier means fewer frustrated customers). Customers most often praise parts department. Trade-ins is what most often causes frustration.

Customer rating Below avgComment activity Above avgResponsiveness Above avgFrustration Bottom 25%Share of voice Losing
Often praisedParts department
Causes frustrationTrade-ins
19OF 24

Jenkins Genesis of Leesburg

Genesis · Leesburg, FL
BStrongTop half nationally

Against franchise dealers nationally: customer rating above average, comment activity below average, responsiveness top 25%, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise honesty. Helpfulness is what most often causes frustration.

Customer rating Above avgComment activity Below avgResponsiveness Top 25%Frustration Above avgShare of voice Holding
Often praisedHonesty
Causes frustrationHelpfulness
20OF 24

Porsche South Orlando

Porsche · Orlando, FL
BStrongTop half nationally

Against franchise dealers nationally: customer rating below average, comment activity above average, responsiveness below average, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Maintenance and repair is what most often causes frustration.

Customer rating Below avgComment activity Above avgResponsiveness Below avgFrustration Below avgShare of voice Holding
Often praisedParts department
Causes frustrationMaintenance and repair
21OF 24

Plaza Lincoln

Lincoln · Leesburg, FL
BStrongTop half nationally

Against franchise dealers nationally: customer rating top 25%, comment activity above average, responsiveness below average, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise price and cost. Wait times is what most often causes frustration.

Customer rating Top 25%Comment activity Above avgResponsiveness Below avgFrustration Top 25%Share of voice Holding
Often praisedPrice and cost
Causes frustrationWait times
22OF 24

Genesis of Central Florida | Dealership

Genesis · Clermont, FL
BStrongTop half nationally

Against franchise dealers nationally: customer rating above average, comment activity above average, responsiveness above average, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise price and cost. Wait times is what most often causes frustration.

Customer rating Above avgComment activity Above avgResponsiveness Above avgFrustration Below avgShare of voice Holding
Often praisedPrice and cost
Causes frustrationWait times
23OF 24

Land Rover Orlando

Land Rover · Orlando, FL
BStrongTop half nationally

Against franchise dealers nationally: customer rating above average, comment activity above average, responsiveness below average, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Inventory is what most often causes frustration.

Customer rating Above avgComment activity Above avgResponsiveness Below avgFrustration Above avgShare of voice Holding
Often praisedParts department
Causes frustrationInventory
24OF 24

Genesis North Orlando

Genesis · Winter Park, FL
BStrongTop half nationally

Against franchise dealers nationally: customer rating above average, comment activity below average, responsiveness above average, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise price and cost. Helpfulness is what most often causes frustration.

Customer rating Above avgComment activity Below avgResponsiveness Above avgFrustration Above avgShare of voice Holding
Often praisedPrice and cost
Causes frustrationHelpfulness

Frequently asked

What is the best luxury dealership in Orlando?

Fields BMW Winter Park in Winter Park ranks first among 34 luxury dealers in the Orlando metro on the Widewail Index for 2026, with a customer health score grade of A. It holds the metro's only A grade this month.

How are Orlando luxury dealerships ranked?

Each dealership is scored on four inputs from public Google reviews, 2026 year to date: customer rating, comment activity, responsiveness, and frustration. Inputs are ranked against every franchise dealer nationally, combined into one customer health score, and shown as a letter grade from A to F. Grades refresh monthly and cannot be purchased.

Which luxury dealers in Orlando are gaining ground?

Fields BMW Winter Park accounts for a larger share of the metro's luxury reviews this year than over its lifetime.

How many luxury dealers in Orlando were considered, and what does it take to make the list?

34 luxury dealers in the Orlando metro were assessed and 24 made the list. Every store on it holds a B or better on the Widewail Index customer health score, and no single input is required. Stores that did not make it are not named; their management teams can request a free scorecard showing the gap on each input.

Does a higher grade mean lower prices?

No. The grade measures what customers say in public reviews, not transaction prices. Pricing appears only as a sentiment topic, when customers raise it more or less often than at a typical luxury dealer. Always get an out-the-door price in writing.

Not on this list?

34 luxury dealers were considered. 24 made it. Here's what it takes.

Every store on this list holds a B or better on the Widewail Index customer health score, and the weakest store on the list still clears these bars against every franchise dealer in the country:

Customer rating Below averageComment activity Below averageResponsiveness Below averageFrustration Bottom 25%

Would your store make this list?

Enter what you know about your Google reviews this year. Each input is placed against every franchise dealer in the country and compared with the bar above.

Fill in any input to see where it lands.

What's in your scorecard

The same report Widewail delivers to dealer groups every quarter, built for your store from the Widewail Index, with a 20-minute analyst walkthrough for your GM and department heads.

  • Reputation Health Score, exact, and your rank among Orlando luxury dealers •• / 100 · rank •• of 34
  • Monthly rating vs. benchmark •.•• · +•.•%
  • Monthly review volume vs. benchmark •• / mo · +••%
  • Response rate vs. benchmark ••% · ••.•%
  • Negativity percent vs. benchmark •.•% · ••.•%
  • Prioritized topics for the GM •••• · •••• ••••• · •••••
  • All 25 topics, positive and negative, vs. benchmark 25 × 4 values
  • The gap between your store and this list, input by input4 gaps
Analyst walkthrough. How the score is calculated, how topic analysis works, and what would move your store onto this list.

And for the stores on it: keep the spot.

Comment activity is one of the four inputs, and the one a management team controls fastest. See what Widewail's review generation would do for a store your size.

See how many reviews you could generate with Widewail

Comment activity is one of the four inputs behind every grade on this list, and the one a management team can change fastest. Enter your store's monthly transactions.

Enter either number to see the estimate.

How Widewail moves each measure on this page

Moves: Comment Activity

Signal

Review generation, private surveys and video testimonials, sent to every customer after a sale or service visit, so the customers who already chose you are the ones shoppers hear from.

18%of review requests converted at Cavender Auto Family; one store grew review volume 820% in 90 days.
Moves: Responsiveness

Response

Specialist-written replies to every review and social comment, delivered within 24 hours from one feed, including the negative ones shoppers read first.

5,622custom responses written in one year across seven Sloane Automotive locations.
Moves: Rating and Frustration

Customer Clarity

A monthly diagnosis of what's working, what's slipping, and who delivered it: staff performance by name, peer benchmarking from the Widewail Index, and ranked recommendations your managers can act on.

25 topicsclassified on every review, with the frustration drivers behind this page's tiers named and prioritized.