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Best Luxury Dealerships in Minneapolis: The View of the Customer

The 14 best luxury stores in the Minneapolis metro, ranked from 41 on what their own customers said in public Google reviews this year: how they rate them, how many are commenting, whether the store answers, and how often customers leave frustrated.

Key takeaways

  • Lexus of Wayzata holds the area's only A grade.
  • Lexus of Wayzata is gaining share of the area's luxury conversation this year.
  • Parts department is the most common cause of frustration, at 6 of 14 stores.
  • Every store in the area replies to at least an average share of its reviews.

Graded on what customers actually said

Most "best dealership" lists rank on star rating alone. A 4.8 with 40 reviews and a 4.8 with 4,000 reviews are not the same store, and neither number tells you whether the dealership answers when something goes wrong. The Widewail Index reads every public Google review for the 41 Luxury dealers in the Minneapolis metro and grades each one on four things.

Customer RatingStar rating, weighted by volume
Comment ActivityHow many customers write about the store each month
ResponsivenessShare of reviews that get an owner reply
FrustrationShare of reviews describing a bad experience. Lower is better.
A90–100 ExceptionalB80–89 StrongC70–79 AverageD60–69 Below averageFUnder 60

Each input is ranked against every franchise dealer in the country, combined into one score, and converted to a letter. Grades refresh monthly and cannot be purchased.

The 14 best luxury dealers in Minneapolis, ranked from 41

Ordered by customer health score, 2026 year to date.

1OF 14

Lexus of Wayzata

Lexus · Wayzata, MN
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise communication. Parts department is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Top 25%Share of voice Gaining
Often praisedCommunication
Causes frustrationParts department
2OF 14

Motorwerks BMW

BMW · Bloomington, MN
BStrongTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise communication. Parts department is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Top 25%Share of voice Holding
Often praisedCommunication
Causes frustrationParts department
3OF 14

Lexus of Maplewood

Lexus · Maplewood, MN
BStrongTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise maintenance and repair. Parts department is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Above avgShare of voice Holding
Often praisedMaintenance and repair
Causes frustrationParts department
4OF 14

BMW Minnetonka

BMW · Wayzata, MN
BStrongTop 10% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise warranty. Financing is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Top 25%Share of voice Holding
Often praisedWarranty
Causes frustrationFinancing
5OF 14

White Bear Lincoln Inc

Lincoln · St Paul, MN
BStrongTop 25% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity above average, responsiveness top 25%, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise wait times. Management is what most often causes frustration.

Customer rating Top 25%Comment activity Above avgResponsiveness Top 25%Frustration Above avgShare of voice Holding
Often praisedWait times
Causes frustrationManagement
6OF 14

Audi Minneapolis

Audi · Minneapolis, MN
BStrongTop 25% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness below average, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise communication. Parts department is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Below avgFrustration Top 25%Share of voice Holding
Often praisedCommunication
Causes frustrationParts department
7OF 14

Audi Minneapolis

Audi · Golden Valley, MN
BStrongTop 25% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness below average, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise valet. Friendliness is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Below avgFrustration Top 25%Share of voice Holding
Often praisedValet
Causes frustrationFriendliness
8OF 14

Motorwerks MINI

MINI · Golden Valley, MN
BStrongTop half nationally

Against franchise dealers nationally: customer rating above average, comment activity below average, responsiveness top 25%, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise honesty. Warranty is what most often causes frustration.

Customer rating Above avgComment activity Below avgResponsiveness Top 25%Frustration Above avgShare of voice Holding
Often praisedHonesty
Causes frustrationWarranty
9OF 14

Mercedes-Benz of St Paul

Mercedes-Benz · Maplewood, MN
BStrongTop half nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness below average, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise honesty. Friendliness is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Below avgFrustration Top 25%Share of voice Holding
Often praisedHonesty
Causes frustrationFriendliness
10OF 14

Land Rover Richfield

Land Rover · Richfield, MN
BStrongTop half nationally

Against franchise dealers nationally: customer rating above average, comment activity below average, responsiveness top 25%, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise staff. Parts department is what most often causes frustration.

Customer rating Above avgComment activity Below avgResponsiveness Top 25%Frustration Top 25%Share of voice Holding
Often praisedStaff
Causes frustrationParts department
11OF 14

BMW of Minnetonka

BMW · Wayzata, MN
BStrongTop half nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness below average, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise warranty. Financing is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Below avgFrustration Top 25%Share of voice Holding
Often praisedWarranty
Causes frustrationFinancing
12OF 14

North Country Lincoln

Lincoln · Coon Rapids, MN
BStrongTop half nationally

Against franchise dealers nationally: customer rating below average, comment activity above average, responsiveness above average, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise professionalism. Parts department is what most often causes frustration.

Customer rating Below avgComment activity Above avgResponsiveness Above avgFrustration Below avgShare of voice Holding
Often praisedProfessionalism
Causes frustrationParts department
13OF 14

Audi St Paul

Audi · Maplewood, MN
BStrongTop half nationally

Against franchise dealers nationally: customer rating top 25%, comment activity above average, responsiveness below average, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise price and cost. Friendliness is what most often causes frustration.

Customer rating Top 25%Comment activity Above avgResponsiveness Below avgFrustration Top 25%Share of voice Holding
Often praisedPrice and cost
Causes frustrationFriendliness
14OF 14

Apple Lincoln Apple Valley

Lincoln · Apple Valley, MN
BStrongTop half nationally

Against franchise dealers nationally: customer rating above average, comment activity above average, responsiveness above average, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise honesty. Deals is what most often causes frustration.

Customer rating Above avgComment activity Above avgResponsiveness Above avgFrustration Above avgShare of voice Holding
Often praisedHonesty
Causes frustrationDeals

Frequently asked

What is the best luxury dealership in Minneapolis?

Lexus of Wayzata in Wayzata ranks first among 41 luxury dealers in the Minneapolis metro on the Widewail Index for 2026, with a customer health score grade of A. It holds the metro's only A grade this month.

How are Minneapolis luxury dealerships ranked?

Each dealership is scored on four inputs from public Google reviews, 2026 year to date: customer rating, comment activity, responsiveness, and frustration. Inputs are ranked against every franchise dealer nationally, combined into one customer health score, and shown as a letter grade from A to F. Grades refresh monthly and cannot be purchased.

Which luxury dealers in Minneapolis are gaining ground?

Lexus of Wayzata accounts for a larger share of the metro's luxury reviews this year than over its lifetime.

How many luxury dealers in Minneapolis were considered, and what does it take to make the list?

41 luxury dealers in the Minneapolis metro were assessed and 14 made the list. Every store on it holds a B or better on the Widewail Index customer health score, and no single input is required. Stores that did not make it are not named; their management teams can request a free scorecard showing the gap on each input.

Does a higher grade mean lower prices?

No. The grade measures what customers say in public reviews, not transaction prices. Pricing appears only as a sentiment topic, when customers raise it more or less often than at a typical luxury dealer. Always get an out-the-door price in writing.

Not on this list?

41 luxury dealers were considered. 14 made it. Here's what it takes.

Every store on this list holds a B or better on the Widewail Index customer health score, and the weakest store on the list still clears these bars against every franchise dealer in the country:

Customer rating Below averageComment activity Below averageResponsiveness Below averageFrustration Below average

Would your store make this list?

Enter what you know about your Google reviews this year. Each input is placed against every franchise dealer in the country and compared with the bar above.

Fill in any input to see where it lands.

What's in your scorecard

The same report Widewail delivers to dealer groups every quarter, built for your store from the Widewail Index, with a 20-minute analyst walkthrough for your GM and department heads.

  • Reputation Health Score, exact, and your rank among Minneapolis luxury dealers •• / 100 · rank •• of 41
  • Monthly rating vs. benchmark •.•• · +•.•%
  • Monthly review volume vs. benchmark •• / mo · +••%
  • Response rate vs. benchmark ••% · ••.•%
  • Negativity percent vs. benchmark •.•% · ••.•%
  • Prioritized topics for the GM •••• · •••• ••••• · •••••
  • All 25 topics, positive and negative, vs. benchmark 25 × 4 values
  • The gap between your store and this list, input by input4 gaps
Analyst walkthrough. How the score is calculated, how topic analysis works, and what would move your store onto this list.

And for the stores on it: keep the spot.

Comment activity is one of the four inputs, and the one a management team controls fastest. See what Widewail's review generation would do for a store your size.

See how many reviews you could generate with Widewail

Comment activity is one of the four inputs behind every grade on this list, and the one a management team can change fastest. Enter your store's monthly transactions.

Enter either number to see the estimate.

How Widewail moves each measure on this page

Moves: Comment Activity

Signal

Review generation, private surveys and video testimonials, sent to every customer after a sale or service visit, so the customers who already chose you are the ones shoppers hear from.

18%of review requests converted at Cavender Auto Family; one store grew review volume 820% in 90 days.
Moves: Responsiveness

Response

Specialist-written replies to every review and social comment, delivered within 24 hours from one feed, including the negative ones shoppers read first.

5,622custom responses written in one year across seven Sloane Automotive locations.
Moves: Rating and Frustration

Customer Clarity

A monthly diagnosis of what's working, what's slipping, and who delivered it: staff performance by name, peer benchmarking from the Widewail Index, and ranked recommendations your managers can act on.

25 topicsclassified on every review, with the frustration drivers behind this page's tiers named and prioritized.