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Best Mass-Market Dealerships in Dallas-Fort Worth: The View of the Customer

The 25 best mass-market stores in the Dallas-Fort Worth metro, ranked from 224 on what their own customers said in public Google reviews this year: how they rate them, how many are commenting, whether the store answers, and how often customers leave frustrated.

Key takeaways

  • Family Toyota of Arlington, Burleson Honda, Bob Tomes Ford and 19 others hold the area's 22 A grades.
  • No mass-market dealer in the area is materially gaining share of voice this year.
  • Caring is the most common cause of frustration, at 4 of 25 stores.
  • Every store in the area replies to at least an average share of its reviews.

Graded on what customers actually said

Most "best dealership" lists rank on star rating alone. A 4.8 with 40 reviews and a 4.8 with 4,000 reviews are not the same store, and neither number tells you whether the dealership answers when something goes wrong. The Widewail Index reads every public Google review for the 224 Mass-Market dealers in the Dallas-Fort Worth metro and grades each one on four things.

Customer RatingStar rating, weighted by volume
Comment ActivityHow many customers write about the store each month
ResponsivenessShare of reviews that get an owner reply
FrustrationShare of reviews describing a bad experience. Lower is better.
A90–100 ExceptionalB80–89 StrongC70–79 AverageD60–69 Below averageFUnder 60

Each input is ranked against every franchise dealer in the country, combined into one score, and converted to a letter. Grades refresh monthly and cannot be purchased.

The 25 best mass-market dealers in Dallas-Fort Worth, ranked from 224

Ordered by customer health score, 2026 year to date.

1OF 25

Family Toyota of Arlington

Toyota · Arlington, TX
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise price and cost. Caring is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Top 25%Share of voice Holding
Often praisedPrice and cost
Causes frustrationCaring
2OF 25

Burleson Honda

Honda · Burleson, TX
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise communication. Financing is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Top 25%Share of voice Holding
Often praisedCommunication
Causes frustrationFinancing
3OF 25

Bob Tomes Ford

Ford · Mckinney, TX
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Parts department is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Above avgShare of voice Holding
Often praisedParts department
Causes frustrationParts department
4OF 25

Family Toyota of Burleson

Toyota · Burleson, TX
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise price and cost. Loaner cars is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Top 25%Share of voice Holding
Often praisedPrice and cost
Causes frustrationLoaner cars
5OF 25

Group 1 Ford of Rockwall

Ford · Rockwall, TX
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise management. Parts department is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Above avgShare of voice Holding
Often praisedManagement
Causes frustrationParts department
6OF 25

Honda Cars of McKinney

Honda · Mckinney, TX
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise honesty. Financing is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Top 25%Share of voice Holding
Often praisedHonesty
Causes frustrationFinancing
7OF 25

Honda of Fort Worth

Honda · Fort Worth, TX
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise honesty. Maintenance and repair is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Above avgShare of voice Holding
Often praisedHonesty
Causes frustrationMaintenance and repair
8OF 25

Brandon Tomes Volkswagen of McKinney

Volkswagen · Mckinney, TX
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise maintenance and repair. Caring is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Top 25%Share of voice Holding
Often praisedMaintenance and repair
Causes frustrationCaring
9OF 25

Toyota of Plano

Toyota · Plano, TX
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise wait times. Friendliness is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Above avgShare of voice Holding
Often praisedWait times
Causes frustrationFriendliness
10OF 25

Burleson Nissan

Nissan · Burleson, TX
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise wait times. Friendliness is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Top 25%Share of voice Holding
Often praisedWait times
Causes frustrationFriendliness
11OF 25

Clay Cooley Nissan of Richardson

Nissan · Richardson, TX
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness top 25%, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise valet. Staff is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Top 25%Frustration Above avgShare of voice Holding
Often praisedValet
Causes frustrationStaff
12OF 25

Don Davis Nissan

Nissan · Arlington, TX
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Loaner cars is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Above avgShare of voice Holding
Often praisedParts department
Causes frustrationLoaner cars
13OF 25

Ewing Buick GMC

Buick GMC · Plano, TX
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise management. Friendliness is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Above avgShare of voice Holding
Often praisedManagement
Causes frustrationFriendliness
14OF 25

Crest Nissan Of Frisco

Nissan · Frisco, TX
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness top 25%, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Caring is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Top 25%Frustration Above avgShare of voice Holding
Often praisedParts department
Causes frustrationCaring
15OF 25

Toyota of Richardson

Toyota · Richardson, TX
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness top 25%, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Cleanliness is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Top 25%Frustration Below avgShare of voice Holding
Often praisedParts department
Causes frustrationCleanliness
16OF 25

Pat Lobb Toyota of McKinney

Toyota · Mckinney, TX
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness above average, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Valet is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Above avgFrustration Below avgShare of voice Holding
Often praisedParts department
Causes frustrationValet
17OF 25

Moritz Chevrolet LTD

Chevrolet · Fort Worth, TX
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise price and cost. Loaner cars is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Top 25%Share of voice Holding
Often praisedPrice and cost
Causes frustrationLoaner cars
18OF 25

Brandon Tomes Subaru

Subaru · Mckinney, TX
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise wait times. Parts department is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Top 25%Share of voice Holding
Often praisedWait times
Causes frustrationParts department
19OF 25

Vanguard Kia of Arlington

Kia · Arlington, TX
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Deals is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Above avgShare of voice Holding
Often praisedParts department
Causes frustrationDeals
20OF 25

Classic Chevrolet

Chevrolet · Grapevine, TX
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Friendliness is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Above avgShare of voice Holding
Often praisedParts department
Causes frustrationFriendliness
21OF 25

Nissan of McKinney

Nissan · Mckinney, TX
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness top 25%, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise management. Caring is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Top 25%Frustration Below avgShare of voice Holding
Often praisedManagement
Causes frustrationCaring
22OF 25

Huffines Subaru Corinth

Subaru · Corinth, TX
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise communication. Helpfulness is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Top 25%Share of voice Holding
Often praisedCommunication
Causes frustrationHelpfulness
23OF 25

Grand Prairie Ford

Ford · Grand Prairie, TX
BStrongTop 5% nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness top 25%, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Deals is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Top 25%Frustration Below avgShare of voice Holding
Often praisedParts department
Causes frustrationDeals
24OF 25

Huffines Kia Corinth

Kia · Corinth, TX
BStrongTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise communication. Helpfulness is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Top 25%Share of voice Holding
Often praisedCommunication
Causes frustrationHelpfulness
25OF 25

Town East Ford

Ford · Mesquite, TX
BStrongTop 5% nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness top 25%, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Price and cost is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Top 25%Frustration Below avgShare of voice Holding
Often praisedParts department
Causes frustrationPrice and cost

Frequently asked

What is the best mass-market dealership in Dallas-Fort Worth?

Family Toyota of Arlington in Arlington ranks first among 224 mass-market dealers in the Dallas-Fort Worth metro on the Widewail Index for 2026, with a customer health score grade of A. Family Toyota of Arlington, Burleson Honda, Bob Tomes Ford, Family Toyota of Burleson, Group 1 Ford of Rockwall, Honda Cars of McKinney, Honda of Fort Worth, Brandon Tomes Volkswagen of McKinney, Toyota of Plano, Burleson Nissan, Clay Cooley Nissan of Richardson, Don Davis Nissan, Ewing Buick GMC, Crest Nissan Of Frisco, Toyota of Richardson, Pat Lobb Toyota of McKinney, Moritz Chevrolet LTD, Brandon Tomes Subaru, Vanguard Kia of Arlington, Classic Chevrolet, Nissan of McKinney, Huffines Subaru Corinth all hold A grades this month.

How are Dallas-Fort Worth mass-market dealerships ranked?

Each dealership is scored on four inputs from public Google reviews, 2026 year to date: customer rating, comment activity, responsiveness, and frustration. Inputs are ranked against every franchise dealer nationally, combined into one customer health score, and shown as a letter grade from A to F. Grades refresh monthly and cannot be purchased.

Which mass-market dealers in Dallas-Fort Worth are gaining ground?

No mass-market dealer in the Dallas-Fort Worth metro is materially gaining share of voice this year.

How many mass-market dealers in Dallas-Fort Worth were considered, and what does it take to make the list?

224 mass-market dealers in the Dallas-Fort Worth metro were assessed and 25 made the list. Every store on it holds a B or better on the Widewail Index customer health score, and every store is at least above average on customer rating, top 25% on comment activity and above average on responsiveness. Stores that did not make it are not named; their management teams can request a free scorecard showing the gap on each input.

Does a higher grade mean lower prices?

No. The grade measures what customers say in public reviews, not transaction prices. Pricing appears only as a sentiment topic, when customers raise it more or less often than at a typical mass-market dealer. Always get an out-the-door price in writing.

Not on this list?

224 mass-market dealers were considered. 25 made it. Here's what it takes.

Every store on this list holds a B or better on the Widewail Index customer health score, and the weakest store on the list still clears these bars against every franchise dealer in the country:

Customer rating Above averageComment activity Top 25%Responsiveness Above averageFrustration Below average

Would your store make this list?

Enter what you know about your Google reviews this year. Each input is placed against every franchise dealer in the country and compared with the bar above.

Fill in any input to see where it lands.

What's in your scorecard

The same report Widewail delivers to dealer groups every quarter, built for your store from the Widewail Index, with a 20-minute analyst walkthrough for your GM and department heads.

  • Reputation Health Score, exact, and your rank among Dallas-Fort Worth mass-market dealers 84 / 100 · rank 8 of 224
  • Monthly rating vs. benchmark 4.77 · +4.6%
  • Monthly review volume vs. benchmark 18 / mo · +54%
  • Response rate vs. benchmark 86% · 91.7%
  • Negativity percent vs. benchmark 6.5% · 11.1%
  • Prioritized topics for the GM staff · wait times · price
  • All 25 topics, positive and negative, vs. benchmark 25 × 4 values
  • The gap between your store and this list, input by input4 gaps
Analyst walkthrough. How the score is calculated, how topic analysis works, and what would move your store onto this list.

And for the stores on it: keep the spot.

Comment activity is one of the four inputs, and the one a management team controls fastest. See what Widewail's review generation would do for a store your size.

See how many reviews you could generate with Widewail

Comment activity is one of the four inputs behind every grade on this list, and the one a management team can change fastest. Enter your store's monthly transactions.

Enter either number to see the estimate.

How Widewail moves each measure on this page

Moves: Comment Activity

Signal

Review generation, private surveys and video testimonials, sent to every customer after a sale or service visit, so the customers who already chose you are the ones shoppers hear from.

18%of review requests converted at Cavender Auto Family; one store grew review volume 820% in 90 days.
Moves: Responsiveness

Response

Specialist-written replies to every review and social comment, delivered within 24 hours from one feed, including the negative ones shoppers read first.

5,622custom responses written in one year across seven Sloane Automotive locations.
Moves: Rating and Frustration

Customer Clarity

A monthly diagnosis of what's working, what's slipping, and who delivered it: staff performance by name, peer benchmarking from the Widewail Index, and ranked recommendations your managers can act on.

25 topicsclassified on every review, with the frustration drivers behind this page's tiers named and prioritized.