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Best Luxury Dealerships in Dallas-Fort Worth: The View of the Customer

The 25 best luxury stores in the Dallas-Fort Worth metro, ranked from 64 on what their own customers said in public Google reviews this year: how they rate them, how many are commenting, whether the store answers, and how often customers leave frustrated.

Key takeaways

  • BMW of McKinney, Crest Cadillac and Audi Dallas hold the area's 3 A grades.
  • BMW of McKinney is gaining share of the area's luxury conversation this year.
  • Valet is the most common cause of frustration, at 5 of 25 stores.
  • Every store in the area replies to at least an average share of its reviews.

Graded on what customers actually said

Most "best dealership" lists rank on star rating alone. A 4.8 with 40 reviews and a 4.8 with 4,000 reviews are not the same store, and neither number tells you whether the dealership answers when something goes wrong. The Widewail Index reads every public Google review for the 64 Luxury dealers in the Dallas-Fort Worth metro and grades each one on four things.

Customer RatingStar rating, weighted by volume
Comment ActivityHow many customers write about the store each month
ResponsivenessShare of reviews that get an owner reply
FrustrationShare of reviews describing a bad experience. Lower is better.
A90–100 ExceptionalB80–89 StrongC70–79 AverageD60–69 Below averageFUnder 60

Each input is ranked against every franchise dealer in the country, combined into one score, and converted to a letter. Grades refresh monthly and cannot be purchased.

The 25 best luxury dealers in Dallas-Fort Worth, ranked from 64

Ordered by customer health score, 2026 year to date.

1OF 25

BMW of McKinney

BMW · Mckinney, TX
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise price and cost. Loaner cars is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Top 25%Share of voice Gaining
Often praisedPrice and cost
Causes frustrationLoaner cars
2OF 25

Crest Cadillac

Cadillac · Frisco, TX
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise maintenance and repair. Valet is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Top 25%Share of voice Holding
Often praisedMaintenance and repair
Causes frustrationValet
3OF 25

Audi Dallas

Audi · Dallas, TX
AExceptionalTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness top 25%, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise communication. Caring is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Top 25%Frustration Top 25%Share of voice Holding
Often praisedCommunication
Causes frustrationCaring
4OF 25

Audi Plano

Audi · Plano, TX
BStrongTop 5% nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness top 25%, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Trade-ins is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Top 25%Frustration Above avgShare of voice Holding
Often praisedParts department
Causes frustrationTrade-ins
5OF 25

Park Place Lexus Plano

Lexus · Plano, TX
BStrongTop 5% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise warranty. Management is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Above avgShare of voice Holding
Often praisedWarranty
Causes frustrationManagement
6OF 25

BMW of Dallas

BMW · Dallas, TX
BStrongTop 10% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness below average, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise warranty. Parts department is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Below avgFrustration Above avgShare of voice Holding
Often praisedWarranty
Causes frustrationParts department
7OF 25

BMW of Arlington

BMW · Arlington, TX
BStrongTop 10% nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness above average, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Product knowledge is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Above avgFrustration Below avgShare of voice Holding
Often praisedParts department
Causes frustrationProduct knowledge
8OF 25

Goodson Acura of Dallas

Acura · Dallas, TX
BStrongTop 10% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise wait times. Valet is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Above avgShare of voice Holding
Often praisedWait times
Causes frustrationValet
9OF 25

Porsche Plano

Porsche · Plano, TX
BStrongTop 10% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity top 25%, responsiveness above average, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise communication. Helpfulness is what most often causes frustration.

Customer rating Top 25%Comment activity Top 25%Responsiveness Above avgFrustration Above avgShare of voice Holding
Often praisedCommunication
Causes frustrationHelpfulness
10OF 25

Grubbs Acura

Acura · Grapevine, TX
BStrongTop 10% nationally

Against franchise dealers nationally: customer rating below average, comment activity top 25%, responsiveness top 25%, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise warranty. Valet is what most often causes frustration.

Customer rating Below avgComment activity Top 25%Responsiveness Top 25%Frustration Below avgShare of voice Holding
Often praisedWarranty
Causes frustrationValet
11OF 25

Crest Volvo Cars

Volvo · Frisco, TX
BStrongTop 10% nationally

Against franchise dealers nationally: customer rating above average, comment activity above average, responsiveness top 25%, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise valet. Caring is what most often causes frustration.

Customer rating Above avgComment activity Above avgResponsiveness Top 25%Frustration Below avgShare of voice Holding
Often praisedValet
Causes frustrationCaring
12OF 25

David McDavid Lincoln Frisco

Lincoln · Frisco, TX
BStrongTop 25% nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness above average, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise honesty. Friendliness is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Above avgFrustration Above avgShare of voice Holding
Often praisedHonesty
Causes frustrationFriendliness
13OF 25

Audi Fort Worth

Audi · Benbrook, TX
BStrongTop 25% nationally

Against franchise dealers nationally: customer rating above average, comment activity above average, responsiveness top 25%, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise management. Parts department is what most often causes frustration.

Customer rating Above avgComment activity Above avgResponsiveness Top 25%Frustration Below avgShare of voice Holding
Often praisedManagement
Causes frustrationParts department
14OF 25

Vandergriff Acura

Acura · Arlington, TX
BStrongTop 25% nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness above average, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise valet. Cleanliness is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Above avgFrustration Below avgShare of voice Holding
Often praisedValet
Causes frustrationCleanliness
15OF 25

Crest INFINITI

Infiniti · Frisco, TX
BStrongTop 25% nationally

Against franchise dealers nationally: customer rating above average, comment activity above average, responsiveness top 25%, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Valet is what most often causes frustration.

Customer rating Above avgComment activity Above avgResponsiveness Top 25%Frustration Below avgShare of voice Holding
Often praisedParts department
Causes frustrationValet
16OF 25

Audi Grapevine

Audi · Grapevine, TX
BStrongTop 25% nationally

Against franchise dealers nationally: customer rating above average, comment activity above average, responsiveness above average, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise parts department. Helpfulness is what most often causes frustration.

Customer rating Above avgComment activity Above avgResponsiveness Above avgFrustration Below avgShare of voice Holding
Often praisedParts department
Causes frustrationHelpfulness
17OF 25

Genesis of Weatherford

Genesis · Weatherford, TX
BStrongTop 25% nationally

Against franchise dealers nationally: customer rating above average, comment activity above average, responsiveness top 25%, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise warranty. Deals is what most often causes frustration.

Customer rating Above avgComment activity Above avgResponsiveness Top 25%Frustration Above avgShare of voice Holding
Often praisedWarranty
Causes frustrationDeals
18OF 25

Grubbs Volvo Cars Grapevine

Volvo · Grapevine, TX
BStrongTop 25% nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness top 25%, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise maintenance and repair. Trade-ins is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Top 25%Frustration Below avgShare of voice Holding
Often praisedMaintenance and repair
Causes frustrationTrade-ins
19OF 25

Grubbs INFINITI

Infiniti · Grapevine, TX
BStrongTop 25% nationally

Against franchise dealers nationally: customer rating below average, comment activity top 25%, responsiveness above average, frustration bottom 25% (a higher tier means fewer frustrated customers). Customers most often praise management. Deals is what most often causes frustration.

Customer rating Below avgComment activity Top 25%Responsiveness Above avgFrustration Bottom 25%Share of voice Holding
Often praisedManagement
Causes frustrationDeals
20OF 25

Mercedes-Benz of Grapevine

Mercedes-Benz · Grapevine, TX
BStrongTop 25% nationally

Against franchise dealers nationally: customer rating above average, comment activity above average, responsiveness above average, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise warranty. Parts department is what most often causes frustration.

Customer rating Above avgComment activity Above avgResponsiveness Above avgFrustration Below avgShare of voice Holding
Often praisedWarranty
Causes frustrationParts department
21OF 25

Porsche McKinney

Porsche · Mckinney, TX
BStrongTop 25% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity above average, responsiveness above average, frustration top 25% (a higher tier means fewer frustrated customers). Customers most often praise communication. Loaner cars is what most often causes frustration.

Customer rating Top 25%Comment activity Above avgResponsiveness Above avgFrustration Top 25%Share of voice Holding
Often praisedCommunication
Causes frustrationLoaner cars
22OF 25

Genesis of Plano

Genesis · Plano, TX
BStrongTop 25% nationally

Against franchise dealers nationally: customer rating top 25%, comment activity above average, responsiveness above average, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise honesty. Friendliness is what most often causes frustration.

Customer rating Top 25%Comment activity Above avgResponsiveness Above avgFrustration Above avgShare of voice Holding
Often praisedHonesty
Causes frustrationFriendliness
23OF 25

Mercedes-Benz of McKinney

Mercedes-Benz · Mckinney, TX
BStrongTop 25% nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness above average, frustration below average (a higher tier means fewer frustrated customers). Customers most often praise wait times. Helpfulness is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Above avgFrustration Below avgShare of voice Holding
Often praisedWait times
Causes frustrationHelpfulness
24OF 25

Park Place Lexus Grapevine

Lexus · Grapevine, TX
BStrongTop half nationally

Against franchise dealers nationally: customer rating above average, comment activity top 25%, responsiveness below average, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise honesty. Friendliness is what most often causes frustration.

Customer rating Above avgComment activity Top 25%Responsiveness Below avgFrustration Above avgShare of voice Holding
Often praisedHonesty
Causes frustrationFriendliness
25OF 25

Genesis of Weatherford

Genesis · Hudson Oaks, TX
BStrongTop half nationally

Against franchise dealers nationally: customer rating above average, comment activity above average, responsiveness above average, frustration above average (a higher tier means fewer frustrated customers). Customers most often praise warranty. Valet is what most often causes frustration.

Customer rating Above avgComment activity Above avgResponsiveness Above avgFrustration Above avgShare of voice Holding
Often praisedWarranty
Causes frustrationValet

Frequently asked

What is the best luxury dealership in Dallas-Fort Worth?

BMW of McKinney in Mckinney ranks first among 64 luxury dealers in the Dallas-Fort Worth metro on the Widewail Index for 2026, with a customer health score grade of A. BMW of McKinney, Crest Cadillac, Audi Dallas all hold A grades this month.

How are Dallas-Fort Worth luxury dealerships ranked?

Each dealership is scored on four inputs from public Google reviews, 2026 year to date: customer rating, comment activity, responsiveness, and frustration. Inputs are ranked against every franchise dealer nationally, combined into one customer health score, and shown as a letter grade from A to F. Grades refresh monthly and cannot be purchased.

Which luxury dealers in Dallas-Fort Worth are gaining ground?

BMW of McKinney accounts for a larger share of the metro's luxury reviews this year than over its lifetime.

How many luxury dealers in Dallas-Fort Worth were considered, and what does it take to make the list?

64 luxury dealers in the Dallas-Fort Worth metro were assessed and 25 made the list. Every store on it holds a B or better on the Widewail Index customer health score, and every store is at least above average on comment activity. Stores that did not make it are not named; their management teams can request a free scorecard showing the gap on each input.

Does a higher grade mean lower prices?

No. The grade measures what customers say in public reviews, not transaction prices. Pricing appears only as a sentiment topic, when customers raise it more or less often than at a typical luxury dealer. Always get an out-the-door price in writing.

Not on this list?

64 luxury dealers were considered. 25 made it. Here's what it takes.

Every store on this list holds a B or better on the Widewail Index customer health score, and the weakest store on the list still clears these bars against every franchise dealer in the country:

Customer rating Below averageComment activity Above averageResponsiveness Below averageFrustration Bottom 25%

Would your store make this list?

Enter what you know about your Google reviews this year. Each input is placed against every franchise dealer in the country and compared with the bar above.

Fill in any input to see where it lands.

What's in your scorecard

The same report Widewail delivers to dealer groups every quarter, built for your store from the Widewail Index, with a 20-minute analyst walkthrough for your GM and department heads.

  • Reputation Health Score, exact, and your rank among Dallas-Fort Worth luxury dealers 84 / 100 · rank 8 of 64
  • Monthly rating vs. benchmark 4.77 · +4.6%
  • Monthly review volume vs. benchmark 18 / mo · +54%
  • Response rate vs. benchmark 86% · 91.7%
  • Negativity percent vs. benchmark 6.5% · 11.1%
  • Prioritized topics for the GM staff · wait times · price
  • All 25 topics, positive and negative, vs. benchmark 25 × 4 values
  • The gap between your store and this list, input by input4 gaps
Analyst walkthrough. How the score is calculated, how topic analysis works, and what would move your store onto this list.

And for the stores on it: keep the spot.

Comment activity is one of the four inputs, and the one a management team controls fastest. See what Widewail's review generation would do for a store your size.

See how many reviews you could generate with Widewail

Comment activity is one of the four inputs behind every grade on this list, and the one a management team can change fastest. Enter your store's monthly transactions.

Enter either number to see the estimate.

How Widewail moves each measure on this page

Moves: Comment Activity

Signal

Review generation, private surveys and video testimonials, sent to every customer after a sale or service visit, so the customers who already chose you are the ones shoppers hear from.

18%of review requests converted at Cavender Auto Family; one store grew review volume 820% in 90 days.
Moves: Responsiveness

Response

Specialist-written replies to every review and social comment, delivered within 24 hours from one feed, including the negative ones shoppers read first.

5,622custom responses written in one year across seven Sloane Automotive locations.
Moves: Rating and Frustration

Customer Clarity

A monthly diagnosis of what's working, what's slipping, and who delivered it: staff performance by name, peer benchmarking from the Widewail Index, and ranked recommendations your managers can act on.

25 topicsclassified on every review, with the frustration drivers behind this page's tiers named and prioritized.