Google Business Profile Courses (formerly Google My Business) 

The GBP 101 and 201 courses will get you off and running with GBP panel basics and then optimizing yours like a pro. 

Google Business Profile 101

Learn the basics of Google Business Profile (formerly known as Google My Business), how to claim your panel, and get started building your online reputation.
Start the Course
Lesson 1

Setting Up Your Google Business Profile

How to set up your Google Business Profile for the first time.
Lesson 2

Optimize Your Google Business Profile

How to add your business hours, business attributes, and more, all of which will help Google and potential customers know what your business is all about.
Lesson 3

Your Guide to Publishing GBP Posts

Why, what, and how to post on your GBP profile.
Lesson 4

Getting Started with Google Customer Reviews

How your reviews can improve search ranking, build credibility, and earn trust.
Lesson 5

How to Communicate with Customers Via Google

Explore the variety of ways to communicate with prospects and make it easier for them to become customers.

Google Business Profile 201

Dig deeper into advanced strategies for turning your GBP into an effective marketing tool.
Start the Course
Lesson 1

How GBP Optimization Enables More Conversions

Use your GBP to convert random searchers to paying customers.
Lesson 2

How to Rank in Local Search with GBP

Rank in local search to get your business on the map and in front of prospective customers at the exact moment they are searching for businesses like yours.

Lesson 3

Intermediate Online Review Management Techniques

How to manage your business's reputation using reviews.
Lesson 4

Getting Started with GBP Insights

Use GBP Insights, Google's reporting and analytics tool, to see how customers find your listing on Google Search and Maps, and what they do after they find it.
Lesson 5

Nesting GBP Department Listings

How to create additional pages to account for departments within a larger organization.
Lesson 6

Why You Need to Manage Your GBP Q&A Section

How to improve your Google Business Profile and provide accurate information about your business by leveraging the Q&A tool.