New: Q1 Voice of the Customer Report (Automotive) Go To Report
New: Q1 Voice of the Customer Report (Automotive) Go To Report
Industry expert tapped to spearhead Widewail’s growth and elevate the voice of the customer.
Widewail Appoints Melissa Terrell as Its First Chief Operating Officer to Accelerate Customer Intelligence in Automotive
Industry expert tapped to spearhead Widewail’s growth and elevate the voice of the customer
BURLINGTON, VT — March 10, 2026 — Widewail, a leader in customer intelligence and reputation management solutions for automotive dealerships, today announced its first Chief Operating Officer, Melissa Terrell. This strategic addition to the executive team marks a pivotal milestone, as Terrell takes the helm of scaling Widewail’s operations and expanding internal infrastructure. She will help drive the company’s next phase of growth and accelerate market-wide adoption of Widewail’s Customer Intelligence Engine, a platform designed to transform customer feedback into actionable insights for dealerships.
“Melissa is a rare leader who combines operational discipline with a deep appreciation for the voice of the customer,” said Cuyler Owens, CEO of Widewail. “Her commitment to building organizations that listen to their customers aligns perfectly with Widewail’s mission. Melissa’s leadership will help us expand the reach of our Customer Intelligence Engine and deepen the value we deliver to dealers and OEM partners.”
An automotive tech authority, Terrell most recently served as EVP of Customer Experience at Dealerware, streamlining operations and elevating customer experiences for dealerships and mobility providers. During her tenure, Terrell worked closely with automotive retailers, dealer groups, and OEM partners to modernize fleet and loaner management, helping dealerships navigate changing consumer expectations and digital transformation across the retail automotive landscape.
“Automotive retail is undergoing a profound shift, and the dealerships that thrive will be the ones that truly listen to their customers,” said Melissa Terrell, COO of Widewail. “Widewail’s Customer Intelligence Engine represents the future of automotive operations — transforming authentic customer feedback into the insights dealers need to make smarter decisions, strengthen relationships, and build businesses that last.”
Terrell brings a track record of award-winning leadership to Widewail, including recognition as a 2022 Gainsight GameChanger Transformational Leader. She is a graduate and proud alumna of the University of Texas at Austin McCombs School of Business. Terrell will work closely with the company’s leadership team to strengthen partnerships across the automotive industry and ensure Widewail continues to set the standard for customer intelligence in the industry.
For more information about the company or its Customer Intelligence Engine, visit widewail.com.
About Widewail
Widewail helps businesses capture and activate the voice of the customer to drive operational excellence and revenue growth. Through its Customer Intelligence Engine, Widewail transforms customer feedback into actionable insights that enable organizations to improve customer experience, strengthen reputation, and make smarter business decisions. The company partners with automotive dealerships and enterprise brands across North America to deliver measurable impact from customer sentiment.
Contact:
Lou Laste
Your Story Communications
678-492-2737
