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March 16, 2021

Local Marketing Insider #003 // Apple Maps Quietly Releases Native Ratings

Apple Maps is quietly releasing a native ratings feature. Not yet available in the US, the feature was first introduced fall of 2020 and is currently live in select markets.

23.3 million.

That’s Apple Maps’ monthly user count according to Statista.

Screen Shot 2021-01-05 at 3.17.50 PM-1

Yeah, Apple Maps is the fly Google just flicked off its shoulder, but the #3 map app in the country should get your attention. (Also, Waze doesn't have any review functionality).

To date, Maps has been reliant upon major data input from third-party sources such as Foursquare and Yelp to source review and photo content.

Reportedly, Apple is developing a native rating and photo experience within the app for 2021. Preliminary versions of the UI were released earlier this year with iOS 14 beta 6.

After some exploring, I found the feature currently available in Australia. I clicked on a park in Sydney and was able to offer a rating.

IMG_7744IMG_7745 copyIMG_7746

Looking in my phone settings I discovered "Ratings and Photos" is already present and activated. 


This suggests the feature is being gradually released in specific regions. Needless to say, Apple has remained quiet on the specifics. Personally, it's reasonable to expect a release in the US in 2021.

Currently, to leave a review via Maps, customers need to exit the app and navigate to Yelp, TripAdvisor, Booking.com, or Foursquare depending on the type of business.


Putting it nicely, the process is labored. And for those newer to the game, on Yelp politely asking your customers to leave feedback is strictly forbidden. Smh.

Moving away from 3rd party review sites potentially opens the door to review generation for the first time directly in the app.

Looking ahead

When the functionality becomes available in the US we will be sure to evaluate the review generation and review response capabilities of the updated platform.

We're excited about this one, it's not every day a new review platform with the name Apple behind it comes along.

We will send an update when Apple makes the release.

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See you in 2 weeks - Jake, Marketing @Widewail


Jake Hughes

I’m the Director of Marketing here at Widewail, as well as a husband and new dad outside the office. I'm in Vermont by way of Boston, where I grew the CarGurus YouTube channel from 0 to 100k subscribers. I love the outdoors and hate to be hot, so I’m doing just fine in the arctic Vermont we call home. Fun fact: I met my wife on the shuttle bus at Baltimore airport. Thanks for reading Widewail’s content!

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