Best Dealerships in Detroit
Every Widewail Index ranking of Detroit's franchise dealerships, by brand and across the luxury and mass-market segments, built from what their own customers said in public Google reviews this year.
3rankings
227dealerships assessed
38made at least one list
Oct 2026latest data
Across every brand
By brand
Frequently asked
What is the best car dealership in Detroit?
On the Widewail Index for 2026, Szott M-59 Toyota leads the 25 best mass-market dealers and Varsity Lincoln leads the 13 best luxury dealers in the Detroit metro, ranked on what their own customers said in public Google reviews this year. Each brand also has its own list below.
How are dealerships in Detroit ranked?
Each dealership is scored on four inputs from public Google reviews, 2026 year to date: customer rating, comment activity, responsiveness, and frustration. Each input is ranked against every franchise dealer in the country and combined into one customer health score. A store makes a brand list by holding a B or better and finishing in its metro's top five; the luxury and mass-market lists take the top twenty-five.
How many dealerships in Detroit were assessed?
227 franchise dealerships in the Detroit metro were assessed, and 38 made at least one of the 3 lists. Stores that did not make a list are not named.
How a dealership makes a list
The Widewail Index reads public Google reviews for 18,000+ franchise dealerships and refreshes monthly. Four inputs are each ranked against every franchise dealer in the country and combined into one customer health score: customer rating, comment activity, responsiveness, and frustration. A store makes a brand list by holding a B or better and finishing in its metro's top five; the luxury and mass-market lists take the top twenty-five. Stores that miss a list are not named.
