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Access Reputation Index & More

The most comprehensive reputation data resources in automotive, brought to you by Widewail.
  • Widewail Automotive Reputation Index
  • The REV Newsletter (1x/month)
  • Industry Reports

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Automotive Index Training: Basic Actions


  • In the top toolbar, click “Sort”

  • Select a column title in the dropdown menu and sort in ascending or descending order

  • Add multiple sorts for additional layers of ordering

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Automotive Index Training: Basic Actions


  • In the top toolbar, click “Filter”

  • Focus on certain areas by filtering by categorical fields like "Brand" or "City"

  • Set conditional filters like "all dealers with an average rating greater than 4"

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Get to Know the Reputation Data

This Widewail Automotive Reputation Index dataset consists of:

  • 16,671 new car dealers in the U.S.

  • 1.6M reviews

  • Google reviews only

  • Current Timeframe: February through June of 2023

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What Does This All Mean?

Find definitions of each column header

In the row of column headers, you can hover over the ⓘ symbol next to each label to read the definition of what is being measured in that column and how the data was collected. 

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Where to Find Benchmarks

At the bottom of the table, you'll find aggregated numbers for each column. These are the benchmarks. We've preset the benchmarks in each column for you.

The benchmark data updates as you filter and sort the table, producing thousands of variations, each specific to your market or interests.


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Common Use Cases & More

Below the Reputation Index table, you'll find a Common Use Cases section to get you started. Each common use case includes a how-to video.

The Automotive Reputation Index is ever-evolving. Check back regularly for updated data and new use cases. If your dealership is missing and you’d like to add it to the Index, select “Submit a request to add.”

Get Started
November 9, 2023

REV #001: Lexus Leads, Elite 0.2%, National Brand Popularity Maps

Lexus Leads, Elite 0.2% and the National Brand Popularity Maps

Welcome to the first issue of the REV. A briefing that goes deep into Widewail Automotive Reputation Index data, surfacing the most interesting insights. Every 3 weeks we Rank, Explore & Visualize automotive reputation & sentiment data. 

All data is sourced from the Widewail Automotive Reputation Index (unless noted). The Index aggregates over 1.6 million Google reviews from 16k new car dealerships in the U.S. Customize the dataset like it’s your own personal spreadsheet. It’s free. Try it out.



REV #1 Review Volume Graphic – 1-2

Lexus customers really do “Experience Amazing”

Lexus is a real reputation standout here - its dealerships generate 20 new reviews per month per location on average. It’s especially impressive when looking at its YTD sales of 223,000, a fraction of Toyota’s 1,383,000 sales, as an example. Review volume is directly related to opportunity (i.e. sales) highlighting Lexus’s wild efficiency. 

Yes, the national average reviews/month is 9, but the luxury benchmark is 6.8, putting Lexus 300% ahead of the luxury market.

And get this, 17 of the top 40 highest review volume luxury dealerships in the US are Lexus. That’s a 42% share.

Looking below at luxury brands, Lexus is near the top in every reputation category.

Visit the Index and filter or group by “brand.” Go to Index. 



The Elite 0.2%

If we zero in on the elite dealerships generating >200 reviews/month on average this year, 34 rooftops remain. The “Elite 0.2% of review activity.”

All Eyes on Florida, Texas & Georgia

Of those 34, 26 come from 3 states: Florida (14), Texas (8), and Georgia (4). The South accounts for 85% of the list with 29 dealerships. 

Toyota Dominates Elite 0.2%

For brands, Toyota accounts for close to half the list with 16 dealerships generating 200+ reviews/month in 2023.

America’s Review King

Longo Toyota out of El Monte California tops the Index nationally with a staggering average of 466 Google reviews a month in 2023. That’s an impressive 15 per day.

Browse Elite 0.2%. Go to Index.



Put It On A Map

Below, we’ve mapped the dealerships with the best reputation in every county. The brand sold by the dealership with the best reputation performance shows up on the map.

Learn more about Widewail’s ranking methodology.

Maps, by brand-1

I hope you enjoyed the first issue of The REV! I'll be back with more in 3 weeks, the week of 11/27.

Jake, Director of Marketing - Widewail

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