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Access Reputation Index & More

The most comprehensive reputation data resources in automotive, brought to you by Widewail.
  • Widewail Automotive Reputation Index
  • The REV Newsletter (1x/month)
  • Industry Reports


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Automotive Index Training: Basic Actions


  • In the top toolbar, click “Sort”

  • Select a column title in the dropdown menu and sort in ascending or descending order

  • Add multiple sorts for additional layers of ordering

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Automotive Index Training: Basic Actions


  • In the top toolbar, click “Filter”

  • Focus on certain areas by filtering by categorical fields like "Brand" or "City"

  • Set conditional filters like "all dealers with an average rating greater than 4"

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Get to Know the Reputation Data

This Widewail Automotive Reputation Index dataset consists of:

  • 16,671 new car dealers in the U.S.

  • 1.6M reviews

  • Google reviews only

  • Current Timeframe: February through June of 2023

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What Does This All Mean?

Find definitions of each column header

In the row of column headers, you can hover over the ⓘ symbol next to each label to read the definition of what is being measured in that column and how the data was collected. 

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Where to Find Benchmarks

At the bottom of the table, you'll find aggregated numbers for each column. These are the benchmarks. We've preset the benchmarks in each column for you.

The benchmark data updates as you filter and sort the table, producing thousands of variations, each specific to your market or interests.


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Common Use Cases & More

Below the Reputation Index table, you'll find a Common Use Cases section to get you started. Each common use case includes a how-to video.

The Automotive Reputation Index is ever-evolving. Check back regularly for updated data and new use cases. If your dealership is missing and you’d like to add it to the Index, select “Submit a request to add.”

Get Started

Local Markets Reputation Index


Ways to Use This Data


Local Market Rankings

Map the competitive landscape in any US city, state or region.


OEM Reputation Comparisons

See reputation benchmarks filtered by brands.


Ultimate Benchmarking Tool

Filter columns and set benchmarks by reputation data, firmographic data or brand.


Up-To-Date Consumer Insights

What car buyers want, gathered from the latest review data.

Common Use Cases & Training

I want to find the benchmark performance for my city

  1. Group by City
  2. Filter by where “City” “contains” your city of interest
  3. And filter by “State” is [insert state where city is located]

I want to find benchmark performance in my state

  1. Group by State. Collapse all to make it easier to see at a glance
  2. Filter by “State is” and select your state of focus. With this, you’ll have state-wide performance benchmarks.

I want to see the average performance for every state in one view

  1. Group by State
  2. Collapse all to see benchmark performance quickly for each state.

I want to find the top 5 cities with the most review activity in my state

  1. Filter by State is [insert state of interest]
  2. Sort by “Volume Per Month (Median)” & 9 > 1 (i.e. highest to lowest)
  3. The data now shows a list of the cities in your state of interest ranked by most review activity to least review activity.

Compare my city to surrounding cities

  1. Group by State
  2. Filter by “City contains” [insert primary city]
  3. Add another Filter by City, but this time change the dropdown on the left from “and” to “or” which will make sure to include all the cities independently.
  4. Add as many additional cities as you’re interested in.
  5. Expand your state and sort by any reputation data you’d like to focus on.
  6. With this list, you can compare benchmark performance for reputation data in your city with surrounding markets.

Explore Automotive Reputation Datasets & Reports


Every 3 Weeks

A briefing on what car buyers want surfaced 100% from Google reviews. Every 3 weeks we Rank, Explore & Visualize automotive reputation & sentiment data. From the Automotive Reputation Index to your inbox.

Read & Subscribe

The Index

Updated quarterly

The most comprehensive public reputation dataset in the automotive industry. This free dataset tracks the reputation performance of 17,000+ new car dealers. Sort, filter, rank, benchmark. It’s purposefully flexible. See what you can uncover.

Explore Index


Coming Soon

Industry insights and observations sourced from reviews, based on Widewail’s proprietary voice of customer research. Understand what automotive buyers are thinking and what makes them happy today.

Explore Reports

City Rankings

New Rankings Monthly

Reputation rankings specific to local markets. Highlighting the dealerships with an outstanding reputation in every market.

Explore Cities