Widewail's annual research report goes live May 1st.
The dataset for this report comes from the Widewail Multifamily Reputation Index, using review data from January 2023 to December 2024. It comprises over 1,000,000 Google reviews collected from 600 large multifamily management groups and over 30,000 individual communities.
The report looks at 49 often-mentioned resident experience topics: maintenance, onsite teams, parking, amenities, etc. For each topic, the study benchmarks how often it is mentioned in positive and negative reviews, on average.
The 2025 report tracks resident sentiment and preferences from 2023 into 2024, giving a look at evolving perspectives for the first time.
Is a tour rated differently on average than renewal? What about move-in vs. maintenance? Benchmark what is normal to help assess your portfolio's performance.
Detailed reporting on how often each aspect of resident experience is mentioned in tour, move-in, maintenance and renewal.
