2025 Voice of the Resident Report
Based on a study of 1M+ Google reviews, Widewail’s 2025 report reveals how speed, clarity, and surprise fees shape resident experience—and renewal decisions.
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Based on a study of 1M+ Google reviews, Widewail’s 2025 report reveals how speed, clarity, and surprise fees shape resident experience—and renewal decisions.
The dataset for this report is sourced from the Widewail Multifamily Reputation Index, utilizing review data from January 2023 to December 2024. It comprises 1,000,000 Google reviews collected from 600 large multifamily management groups and over 30,000 individual communities.
The report looks at 51 often-mentioned resident experience topics: maintenance, onsite teams, parking, amenities, etc. For each topic, the study benchmarks how often it is mentioned in positive and negative reviews, on average.
The 2025 report tracks resident sentiment and preferences from 2023 into 2024, giving a look at evolving perspectives for the first time.
Is a tour rated differently on average than renewal? What about move-in vs. maintenance? Benchmark what is normal to help assess your portfolio's performance.
Detailed reporting on how often each aspect of resident experience is mentioned in tour, move-in, maintenance and renewal.
