Still scrambling when the GM or OEM rep asks for review data? We can help.
You’ve got the reviews. You know what people are saying. But when it’s time to present—whether that’s a department meeting, OEM check-in, or just a monthly ops review—it feels like you’re building the thing from scratch every single time.
Screenshots. Excel tabs. Guesswork about sentiment. “Did we respond fast enough?” becomes, “Did we even catch all the negative reviews?”
Here’s the problem dealers don’t talk enough about: it’s not that there’s not enough data—there’s way more than ever. The issue is packaging it so your GMs and OEM reps see something polished, credible, and useful. Fast.
When reporting time comes around, marketing managers, fixed-ops heads, and service managers often run into the same issues:
“I usually just screenshot our Google Business Profile.”
“We put something together in Excel at the end of the month.”
“I don’t really know what my team is doing with negative reviews.”
“Our OEM wants sentiment by department, but I don’t have that broken out.”
This is typical at many dealerships. Teams are swimming in data: reviews, responses, star ratings, and feedback comments. But none of it's in a format that’s ready to send upstream.
Either the report is missing context, or it takes you hours to clean it up so it doesn’t look like you pulled it together the night before.
Reputation reporting isn’t “nice when I have time.” It’s proof. It’s what backs up everything you're doing: the response times, the average ratings, the coaching, the improvements.
When your GM or OEM can’t see what’s happening, they wonder if the bad feedback is being ignored. They question whether people in service or sales are dropping the ball. And worst of all, they think that maybe no one is paying attention at all.
Meanwhile, you're doing the work. You’re peeking at the negative reviews, trying to fix what you can, pushing for consistency. But without a clean way to show it, your credibility takes the hit, and you end up in “defend mode” instead of “lead mode.”
So what does it take for a report to be worthy of your GM’s inbox without needing screenshots, giant explanations, or last-minute frenzies?
You want reporting that:
This is exactly what Widewail’s reporting delivers:
Managing one rooftop is hard. Managing many is harder, especially if your reporting tools aren’t built right.
Widewail’s Enterprise Reporting gives you:
Whether you’re preparing for a quarterly review or just want to spot coaching opportunities early, these are tools that will change the game. See more about Widewail's custom reporting options here.
You didn’t sign up to build pivot tables or chase data. The right reporting gets you credit for what your team is doing right—every fast response, every department improving sentiment, every negative review being addressed.
It helps detect problems early, not at the next monthly meeting. High negative sentiment in service? Catch it. Slow response rate in parts? Adjust it.
And it makes coaching airtight; you know where to pull people into training, where process gaps are, and where you can replicate what’s working.
No more last-minute scrounging. No more “Did I remember to screenshot that comment?” No more credibility gaps.
Next time someone asks, “Can I send this to the GM?” we want your answer to be: “Already did.”
You deserve reporting that shows leadership is paying attention, that your team is doing the work, and that the customer experience is improving. Widewail built the tools to make that normal—not something you scramble for.
Schedule a demo and see firsthand the reporting tools other dealerships use when they want to lead with confidence.