Automotive Reputation Benchmarks Report

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Widewail's data science team analyzed review volume and ratings from over 16,000 new car dealerships - totaling 1.6 million Google reviews from the first half of 2023. 

Download the 11-page review for up-to-date automotive reputation benchmarks and Widewail client performance.


Report Highlights

Report Highlights - invite vs industry


To determine today’s auto industry review benchmarks, we looked at 16,644 car dealerships across the U.S. and analyzed the 1,620,323 new Google reviews in the first half of 2023. Due to insufficient data for the month of January, we focused on the five months of February through June. From this data, we calculated the average review volume and Google star rating for automotive dealerships today. 

We assessed the performance of Widewail’s Invite by studying the Google reviews of Invite clients in the first half of 2023. Then, we compared Invite clients’ performance to 2023 industry benchmarks to determine Invite’s efficacy in generating more and better reviews for automotive dealerships.

A note from Mitch
“Looking back at Invite’s performance since launch, the monthly percentage increase and sustained volume of reviews over the last year and a half has been remarkable. The internal resource efficiency gains have been nothing but impressive.”
Jake Barron | Fmr Marketing Director | Koons Automotive Group
Review volume distribution - invite vs industry

Invite Clients Generate 4.5x The Industry Monthly Review Volume Average

Number of review per month - Invite vs industry

Invite Clients are 225% More Likely to Generate 20+ Google Reviews Per Month

"Widewail has really allowed our positive customer reviews to shine through. The Invite product tripled the volume of positive reviews just by asking our customers to leave feedback!"
Charles Paul | Information Services Director | BMW Northwest
Rating Distribution - Invite vs.Industry-1

93% of Invite Client Reviews are Positive

Negative review % - Invite vs Industry

Invite Clients Average Only 6.9% Negative Reviews

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