You know how important customer feedback is—your team needs it to improve, your OEM expects it, and your marketing team relies on it to back up your brand.
But lately, it feels like your customers are getting tired of being asked.
Surveys are going ignored. Responses are short or rushed. You’re hearing things like “I already gave feedback”—even when you haven’t sent anything yet. Some customers are unsubscribing altogether.
And now you’re stuck between two bad options: stop asking and lose valuable insights, or keep going and risk frustrating the people you’re trying to learn from.
Sound familiar? Let’s take a step back. Before we talk solutions, let’s look at why you should survey to begin with.
A few years ago, a post-visit survey was a nice touch. Now? It’s essential.
Dealerships are competing, not just on product but on experience. And customers are more vocal, skeptical, and connected than ever.
Surveys (alongside reviews) are the closest thing you have to real-time visibility into how your store is performing, team by team, rooftop by rooftop.
Done right, survey data helps you:
It’s the difference between reacting and actually improving.
But here’s the kicker: if your customers are tired of being asked, and your team isn’t coordinating the outreach, you’re sabotaging your effort.
If your team is asking, “Why aren’t we getting responses anymore?”—you may already be in feedback fatigue territory.
Signs your customers might be getting tired:
At a certain point, customers stop seeing your requests as helpful and start seeing them as spam.
Most dealerships use multiple tools to handle feedback and reputation management. But when those tools aren’t in sync, things pile up quickly.
Each platform works independently, sending its messages without awareness of the others. The result? Redundancy, mixed messages, and annoyed customers.
And when customers get overwhelmed, they stop responding altogether. You lose visibility, and your ability to make smart decisions based on real feedback shrinks.
The solution isn’t to stop asking for feedback—it’s to ask better.
That’s where Pulse comes in.
Pulse is an automated survey tool designed to work with your review requests, not alongside them, giving you control over timing and cadence and ensuring your communication feels measured. It allows you to:
Even if you’re not using Pulse yet, here are a few ways to start turning things around:
And most importantly, don’t just collect feedback. Use it. Customers are more willing to give their time if they feel like it’s going somewhere.
Asking for feedback isn’t the problem. Asking too often and without coordination? That’s what drives customers away.
The good news is you don’t have to choose between feedback and a good customer experience. With the right tools, and a little strategy, you can have both.
Let Pulse help you find the balance.