Widewail Appoints Former TrustRadius and Dealerware Senior Executive Cuyler Owens as New Chief Executive Officer
Widewail founder and former CEO Matt Murray transitions to board role.
BURLINGTON, VT — December 9, 2025 — Widewail, the industry leader in review and reputation data for automotive dealerships, today announced the appointment of customer feedback industry veteran Cuyler Owens as Chief Executive Officer. Widewail founder and former CEO Matt Murray will continue to serve as a board member and strategic advisor to the company.
Owens joins Widewail after a career spanning sales leadership, automotive technology, and customer experience innovation. He built his career in the Austin tech ecosystem, with roles at Dell and VMware, before becoming an early member of the founding team at Dealerware, where he helped scale the fleet-management platform across a range of roles, ultimately serving as Chief Commercial Officer. More recently, he served as Chief Revenue Officer of software review company TrustRadius, where he led the company through a period of renewed growth, doubling the business and positioning it for a successful 2025 exit.
“Cuyler brings proven experience scaling technology companies, and a profound understanding of the impact customer reviews and reputation management have on companies,” said Matt Murray, Founder and Board Member, Widewail. “Together with his automotive industry experience, Cuyler is delivering a clear vision for Widewail’s next chapter. His leadership arrives at the perfect moment as the company sharpens its focus on the automotive market and expands the meaning of reputation management for the industry.”
As CEO, Owens will lead Widewail through a strategic transition centered on three key priorities:
A renewed focus on automotive
Owens will oversee the company’s efforts to double down on dealership-specific workflows, use cases, and product innovation designed exclusively for the industry. This concentrated approach strengthens the company’s “right to win” in a market underserved by generalized customer experience platforms.
Launch of Widewail’s Customer Intelligence Engine
Debuting in 2026, Widewail’s new Customer Intelligence Engine represents the next evolution of reputation management, transforming reviews from a marketing output into a high-fidelity operational insight system. Powered by AI and Widewail’s proprietary database of more than 15 million reviews, the platform will deliver dealership-ready business intelligence, benchmarked context, competitor intelligence, and actionable recommendations.
A new way to think about the customer satisfaction index (CSI)
Owens will champion Widewail’s role in redefining how dealerships measure and improve customer satisfaction. Traditional CSI surveys are often manipulated, and to date, analysis capabilities have been underwhelming, not getting at the “why” of the data. Reviews, by contrast, offer non-incentivized, high-motivation feedback. Widewail’s daily, AI-driven insights provide dealers with continuous visibility into customer experience, functioning as a “heart-rate monitor,” compared to the once-a-year “doctor’s visit” of other programs.
“Widewail is shepherding in a new era for automotive dealers as AI unlocks new possibilities around customer experience and dealership reputation,” said Owens. “Under Matt’s leadership, the company has proven the power of reputation management. Our next chapter is about helping dealers understand what their customers are telling them, and using that intelligence to run a better, more profitable business every day.”
Owens is based in Austin, Texas, and holds a Bachelor of Science degree from Texas Christian University.
About Widewail
Widewail supports more than 3,000 dealerships and is deeply embedded in the automotive industry. Its solutions power the modern shopping experience by automating customer and prospect conversations across reviews, video, and social platforms.
At the center is the Widewail Customer Intelligence Engine, technology that captures and distributes real customer feedback, turning it into the public narrative of the brand. Dealers use this content to build trust, strengthen community connections, and create a transparent view of the customer experience as a whole.
Widewail’s approach delivers a measurable jump in operational impact. By applying AI to link customer expectations with real-world experiences, the platform surfaces the right problems at the right time, providing reporting clarity and detail not available anywhere else in the market. For more information, visit https://www.widewail.com/.
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For Information:
Lou Laste
678-492-2737