We look at complaint-to-praise ratios for the money topics in reviews. Price struggles, finance solid. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­    ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  
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REV #081

All Money Topics Show up More in Negative Reviews, Except One

Jake Circle

BY JAKE HUGHES

September 24th, 2026

Welcome to the REV. A weekly briefing on what the Auto industry can learn about customer experience from millions of Google reviews. Every Week we Rank, Explore & Visualize automotive reputation & sentiment data. 

 

Read online. Subscribe to REV

RANK

 

The One Money Conversation That Goes Both Ways

 

Money is a complaint topic. Meaning it takes up more of a store's complaints than of its praise.

 

Across 18,547 U.S. rooftops in the Widewail Index, price takes up three times more of a store's negative reviews than of its positive ones.

 

Warranty, 3.6 times.
Trade-in, 1.4.

 

There is one exception, financing.

 

Financing takes up 7.1% of the average store's negative reviews and 6.8% of its positive ones. It is the only money topic where the complaint pile and the praise pile are the same size.

 

Looking at store count, the same is true.

 

Across all 18,547 rooftops in the file, counting the ones where nobody raised the topic at all, 21% are net-positive on price and 48% are net-positive on financing.

 

One store in five wins the price conversation.
Nearly one in two wins the finance one.

 

What happens to financing complaints as review volume grows? Let's tackle that in the next section.

EXPLORE

 

Higher Review Volume Stores Have Higher Ratings but More Finance Complaints

 

The intuitive read is that the finance office would be rated poorly if the store is rated poorly. It's the other way around.

 

Sort the rooftops into five groups by review volume, from a median of 4.3 reviews a month to 58.5.

 

Median rating climbs across them, 4.57 to 4.76.

 

Financing goes the other direction: 0.90 complaints per compliment at the smallest stores, 1.31 at the largest, where the share of stores net-positive on F&I drops from 66% to 46%.

 

Every money topic gets harder as stores get bigger. Financing is the only one that changes sides.

 

Exposure doesn't explain it. The shares are measured inside each store's own review piles, so volume can't inflate them, and at the largest stores the praise share falls (6.8% to 5.8%) while the complaint share rises (6.1% to 7.6%). More traffic would lift both.

 

The people who work that desk were asked what they want this summer. J.D. Power's 2026 U.S. Dealer Financing Satisfaction Study, released Aug 11, surveyed 5,662 dealer finance professionals.

 

Satisfaction is 841 when an issue is resolved on the first contact and 599 when it takes a second. The reason appears to be as dealer size grows the finance department is increasingly less able to provide a consistent answer, handled once.

 

REV #072 noted financing had climbed from 12% to 16% of negative sales reviews since 2023 and told you to go pull your own F&I feedback.

 

This is what's behind it. A consistent answer, handled once.

VISUALIZE

 

Where the Finance Office Changes Sides

Screenshot 2026-09-23 at 4.26.42 PM

Complaints per compliment grows as review volume increases across five topics: warranty, price, trade-in, financing, deals.

We've got two podcasts worth your time to check out this week:

Why CSI is Broken and What's Replacing it with Cuyler Owens. Listen on Car Dealership Guy

 

What Comes After Reputation Management with Cuyler Owens. Listen to What's Working in Auto.

 

See you next week - Jake

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