Absolute mentions still trail Volkswagen and Mazda, but Subaru’s growth is second-fastest among top non-luxury brands, signaling a network-wide advantage in customer experience.
Subaru has a brand of professionalism that is uniquely Subaru: Non-pushy + streamlined process.
Subaru staff are respectful, expert, and low-pressure, delivering a consultative, transparent experience. Customers highlight non-pushy interactions (“They made me feel very comfortable and didn’t pressure me at all. Very professional”) and streamlined service (“Professional and friendly. No up-sale on unnecessary items and they follow up on concerns”).
Professionalism isn’t just what staff do, it’s what they don’t do: no pressure, no unnecessary upsells, just clear guidance. Momentum is strong, but the segment is catching on. To lock in an advantage, Subaru must standardize professionalism across every touchpoint. Consistency will lift rankings and reinforce trust.
The Q3 Voice of the Customer Report offers a full industry-wide breakdown of professionalism during the sales process. Check it out here.
