Why Chevy's short-term and long-term outlooks appear to be at odds
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REV #036

Chevrolet Risks Long-Term Business, Reviews Show

By Jake Hughes

BY JAKE HUGHES

September 18th, 2025

Welcome to the REV. A weekly briefing on what the Auto industry can learn about customer experience from millions of Google reviews. Every Thursday, we Rank, Explore & Visualize automotive reputation & sentiment data. 

 

We've recently released a number of great research pieces for Q2, which I strongly recommend.

 

Research Report: Q2 Voice of the Customer
Webinar: In-Depth Review of Q2 VOC Report
Live Event: Widewail Founder Matt Murray Talks Halftime Report with the ASOTU Crew
 

Read online. Subscribe to REV

RANK

    Chevy's Short-Term and Long-Term Outlooks are at Odds

      Chevrolet’s Q2 reputation tells a conflicting story. In the Q2 2025 rankings, Chevy sits at #21 out of 29 OEMs, down five spots from 2024. 

       

      That decline comes even as sales are up 17% in the first half of the year and its EV lineup is gaining real traction. The product set looks strong. After years of rebuilding, Chevy has something people genuinely want, and the brand is bringing in new buyers.

       

      But while the product lineup is winning, the service experience appears to be the cause of its reputation struggles. 

       

      I completed a review analysis of 1,000 negative Chevy reviews from Q2, which shows recurring service frustrations: 

      • Poor communication
      • Warranty hassles
      • Upselling pressure
      • Long wait times
      • Incomplete work 

      Customers arrive expecting routine maintenance or warranty coverage, and leave mistrustful. 

       

      Ford, for comparison, is now #17 in the rankings (up eight spots from 2024). In the brand’s negative reviews, we see a different complaint profile: complaints about process inefficiencies, not fundamental service failures. 

       

      The risk for Chevrolet and its dealer base is clear: if new customers’ first service experiences sour, they may not stick around for the next purchase, sending all that hard-won product momentum right back to the competition.

       

      Read the complete analysis in Widewail's latest Voice of the Customer Report

        EXPLORE

        Positive Mentions of Repair Remain Flat in Service

          Screenshot 2025-09-17 at 3.21.22 PM

          For nearly three years, positive mentions of repair and maintenance quality have been one of the flattest charts in our dataset. Roughly 7% of positive service reviews highlight repair quality—whether the job was done right the first time or the vehicle was fixed properly.

           

          That number ticked up in Q2, approaching 8%, marking the first meaningful increase in nine quarters. It’s a small win, suggesting incremental improvements in customer confidence that service work is being performed correctly.

           

          At the same time, negative mentions of repair have steadily risen, from ~20% of negative service reviews in early 2023 to nearly 23% in Q2 2025. When positivity and negativity rise together, it signals importance: repair quality is moving higher on the list of customer priorities. Service departments are earning more praise for getting it right, but they’re also under more scrutiny when they get it wrong.

           

          Read the full fixed-ops section, found in the Q2 report

          VISUALIZE

          Review Negativity Maps to Increased Driving in Summer

            Screenshot 2025-09-17 at 3.28.31 PM

            Before working with Widewail, Northtown Automotive was a one-person review operation. It needed "a smarter system to scale" with the business as it grew. Widewail stepped in with a fully staffed review response team, ready to give Northtown the support and scalability it needed. Read the case study.

            See you next week - Jake, Marketing @Widewail

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            Explore more Data & Insights. Book at Widewail Demo.

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