<img alt="" src="https://secure.wire0poor.com/215720.png" style="display:none;">
Request a Demo Sign In

Multifamily Reputation
Management Pilot Program

Kickstart Your Reputation for 2024

Widewail, multifamily's fastest-growing reputation management company, is opening its doors with a limited-capacity Pilot Program, '23 For Free. Sign up for complimentary services at 10 communities for the rest of the year.

Enroll in '23 For Free Now →
Get To Know Widewail

Multifamily Loves Widewail

“Widewail specializes in multifamily, and I love how your responders can reword things. I can explain approximately what I’d like to say in a reply and a responder on the other side rewords it and it’s perfect: ‘Yes, that is exactly what I was trying to say!’”

Alberto Amador Area Manager | Terra Group

“Ultimately, why Avanti made the switch to Widewail was that the data capabilities were much deeper than other reputation management vendors.”

Allison Walentowicz VP of Marketing | Avanti Residential

“Widewail has allowed us to do business more transparently and more authentically in a way that all our previous reputation management platform providers haven’t been able to.”

Kelly Kutach VP of Marketing | BH Property Management

Multifamily Loves Widewail

“Widewail specializes in multifamily, and I love how your responders can reword things. I can explain approximately what I’d like to say in a reply and a responder on the other side rewords it and it’s perfect: ‘Yes, that is exactly what I was trying to say!’”

Alberto Amador Area Manager | Terra Group

avanti residential-1
MAXXPropertiesLogo (1)
Bh_Logo_New_Grey (1)
Avenue 5-1
Terra-1
ECI group-1
AZ management-1
HDC
2020-Avanti-community-logos_WW-29
GY Properties
avanti residential-1
MAXXPropertiesLogo (1)
Bh_Logo_New_Grey (1)
Avenue 5-1
Terra-1
ECI group-1

AZ management-1

HDC

2020-Avanti-community-logos_WW-29

GY Properties

Two Options to Get Started

 

1️⃣ Get Widewail’s reputation suite for up to 10 communities complementary for the remainder of 2023. Get Started →

OR

2️⃣ Launch your whole portfolio complementary for the rest of 2023 with a 12-month commitment in 2024. I'm Ready to Go Big →

 

Onboarding That's Fast and Easy

As part of the program, we want to save you time. Along with ‘23 for Free, participants will get expedited onboarding. 

We can have you live within days if you have:

1. Ownership of participating communities' Google Business Profiles

2. PMS/CRM admin access to connect the automation

3. W9 for all participating communities (needed to register a 10-digit phone number for Invite SMS messages)

Limited Space

The program will be capped at 23 groups. Budget season is here and decision-makers are moving fast! The first groups to enroll receive access to earlier onboarding slots and maximize free services. I'd Like A Spot →

Who is '23 For Free For?

Group Types Open to both owner/operators and third-party fee managers
Minimum 25 Communities Eligible groups must operate or manage a minimum of 25 communities
Supported Review Sites Pilot program is focused on Google reviews (Apartments.com, ApartmentRatings & more available to clients)
Supported PMS/CRMs Yardi, Entrata, RealPage, Appfolio, RentManager, PropertyWare
“By partnering with Widewail we've been able to streamline our process. Now, our on-site teams save the time previously spent monitoring and responding to reviews on multiple platforms, focusing their efforts on high-touch interactions, and making improvements based on feedback from review content. As a result, our residents are happier and our ratings have improved over time.”
 
Stephanie Robicheau | Manager of Lifecycle Marketing | BH Management

Kickstart Your Reputation For 2024

Launch Widewail at up to 10 communities complementary in 2023, or enroll your whole portfolio complementary in 2023 with a 12-month commitment in 2024.

Enroll in '23 For Free Now →

Program Products

'23 For Free includes a selection of Widewail's most popular products: Invite, Engage and Reporting. Available separately, Widewail offers Listings Management, Invite Video (video testimonials) and Engage Plus (social media management).

Invite_Icon

Invite: Automated SMS Review Generation

Explore Invite
Engage Icon-1

Engage: People-Powered Review Response Services

Explore Engage
Topic Insights – White – PM

Reporting: Reputation, Topic & Sentiment Insights

Explore Reporting
Onboarding Requirements

Leaving the 40-Page Onboarding
Questionnaire to the Other Vendors

Find the onboarding requirements for your technology here:

RealPage

Review request triggers available for RealPage users:

  • Tour

  • Move-in

  • Move-out

  • Renewal

  • Maintenance

RealPage Onboarding Steps

  • Go to RealPage Unified Dashboard

  • Go to App Marketplace

  • Find Widewail

  • Click on the Widewail logo and click "Subscribe Now"

  • Enable all properties using the switches in the right-hand column and click Save

Entrata

Review request triggers available for Entrata users:

  • Maintenance
  • Leases
  • Tour
  • Move-in

Entrata Onboarding Steps

  1. The customer grants Entrata access to Widewail 

Yardi

Review request triggers available for Yardi users:

  • Move-in
  • Tour
  • Move out
  • Lease Renewal

Yardi Onboarding Steps

  1. Create a case with Yardi in Client Central to add Widewail as a vendor package.

  2. Once the package is loaded, please update the default configurations with the edits below. If you have additional questions on ensuring the package was added correctly, you can confirm with your Yardi rep.

    1. Add Read access for Scheduled Lease Renewals permission

    2. Change the Resident/Guest activity days to 7 on the ILS & Guest Card Configuration

  3. Then, please send Widewail the following information (Yardi can provide all of this to you):

    a. Voyager URL

    b. Interface Username

    c. Password

    d. Database name

    e. Server name (always the same as the database name)

    f. Each property ID

Appfolio

Review request triggers available for Appfolio users:

  • Move-in
  • Move-out
  • Renewal
  • Maintenance

Appfolio Onboarding Steps

Customers must be on the Appfolio Plus version in order to have access to the API, which is needed for automating review request SMS messages with Widewail. Clients must create a new user in Appfolio and generate API credentials for it with the following steps. Only Appfolio users with the “API Access” permission have the ability to generate API credentials.

  1. Login to your AppFolio database as a user with a System Administrator role.

  2. Click your name at the top right of the page, then click General Settings.

  3. Under General Settings, click Manage API Settings.

  4. Click Generate New Credentials.

  5. Retrieve your API credentials.  Note: You can return to this page in the future to retrieve the generated Client ID and Client Secret without creating a new set of credentials.

RentManager

Review request triggers available to RentManager users:

  • Move-In
  • Renewal
  • Move-Out
  • Maintenance
  • Tour

RentManager Onboarding Steps

  • From within RentManager go to the Admin tab

  • Click Available Integrations and search for “Widewail” 

  • Choose Request Activation

PropertyWare

Review request triggers available for PropertyWare users:

  • Move-In

  • Renewal

  • Move-Out

  • Maintenance

PropertyWare Onboarding Steps

  1. From the Propertyware Setup screen find the API keys page and click Create API Key 

  2. Name the API key Widewail and give READ access for the following permissions: Leases, Contacts, Workorders, Buildings.

  3. Click Generate Key

  4. Email the generated Client Id and Client Secret to support@widewail.com. These will be used to link the data feed in Widewail.

RealPage Onboarding Steps

  • Go to RealPage Unified Dashboard

  • Go to App Marketplace

  • Find Widewail

  • Click on the Widewail logo and click "Subscribe Now"

  • Enable all properties using the switches in the right-hand column and click Save

Entrata Onboarding Steps

  1. The customer grants Entrata access to Widewail 

Yardi Onboarding Steps

  1. Create a case with Yardi in Client Central to add Widewail as a vendor package.

  2. Once the package is loaded, please update the default configurations with the edits below. If you have additional questions on ensuring the package was added correctly, you can confirm with your Yardi rep.

    1. Add Read access for Scheduled Lease Renewals permission

    2. Change the Resident/Guest activity days to 7 on the ILS & Guest Card Configuration

  3. Then, please send Widewail the following information (Yardi can provide all of this to you):

    a. Voyager URL

    b. Interface Username

    c. Password

    d. Database name

    e. Server name (always the same as the database name)

    f. Each property ID

Appfolio Onboarding Steps

Customers must be on the Appfolio Plus version in order to have access to the API, which is needed for automating review request SMS messages with Widewail. Clients must create a new user in Appfolio and generate API credentials for it with the following steps. Only Appfolio users with the “API Access” permission have the ability to generate API credentials.

  1. Login to your AppFolio database as a user with a System Administrator role.

  2. Click your name at the top right of the page, then click General Settings.

  3. Under General Settings, click Manage API Settings.

  4. Click Generate New Credentials.

  5. Retrieve your API credentials.  Note: You can return to this page in the future to retrieve the generated Client ID and Client Secret without creating a new set of credentials.

RentManager Onboarding Steps

  • From within RentManager go to the Admin tab

  • Click Available Integrations and search for “Widewail” 

  • Choose Request Activation

PropertyWare Onboarding Steps

  1. From the Propertyware Setup screen find the API keys page and click Create API Key 

  2. Name the API key Widewail and give READ access for the following permissions: Leases, Contacts, Workorders, Buildings.

  3. Click Generate Key

  4. Email the generated Client Id and Client Secret to support@widewail.com. These will be used to link the data feed in Widewail.

“A game changer in generating reviews. Widewail IS the solution. Once you start working with their team and seeing the value their tools bring, there's no need for another reputation management solution. The Widewail team has the best customer success/support team in the business. They identify and resolve challenges before you even know about them.”

Jacob K | VP of Centralization | Cardinal Group Companies

How is Widewail Different From Other Reputation Providers in Multifamily?

Go Google-First

With Widewail, focus your reputation where it attracts high-quality leads: Google local search.

Focus on Google reviews to improve:

  • Lead Quality: Source informed, high-quality inbound organic leads with great local search rankings
  • Discovery: Accelerate the discovery and research phase with social proof
  • Diversify: Build a brand independent of ILSs, building a variety of lead sources
 Enroll Now
At this point, [multifamily marketers] know that people are reading reviews and they’re doing all their research prior to deciding where to visit. They’re only visiting one or two properties. They’ve narrowed it down and they now just need to see, touch, and feel the property.
Allison Walentowicz
VP of Marketing | Avanti Residential
 

Review Request Automation & Lifecycle Stage Triggers

By integrating with industry-leading PMS/CRM systems, Widewail is able to completely automate SMS review requests, triggering at key lifecycle stages, and engaging with residents at the right time leading to better outcomes.

Recommended review request triggers:

  • Tour
  • Move-in
  • Renewal
 Enroll Now
We focused on tours, move-ins, and renewals, which as a result has significantly expanded our total review opportunities - around 60%. With the help of Widewail's integrations and SMS automation the process runs itself and the results have been fantastic.
Brynna Nugent
Social Media & Reputation Management | BH Management
 

Centralize to Save Time with Automation & Services

Bring in more new leases through Google search and learn why and where your residents are the happiest.

  • Automate the collection of new reviews
  • Professional writers respond to every review
  • Resident lifecycle reporting, topic & sentiment analysis
 Enroll Now
“Widewail specializes in multifamily, and I love how your responders can reword things. I can explain approximately what I’d like to say in a reply and a responder on the other side rewords it and it’s perfect: ‘Yes, that is exactly what I was trying to say!’”
Alberto Amador
Area Community Manager | Terra Group
 

Get a Full View of the Resident Lifecycle

Widewail can reveal exactly where and how your resident experience is working and where it needs improvement.

  • View each stage of the renter’s journey: tour, move-in, maintenance, renewal, move-out
  • See the most talked about topics: fees, in-unit condition, parking, leasing & more
  • Celebrate onsite teams: quickly see which team members are delivering 5-star service
 Enroll Now
The tools we used in the past were all about reporting review data, but Widewail allows us to act on that data.
Stephanie Robicheau
Manager, Lifecycle Marketing | BH Management
 

De-Risk Your Reputation Strategy

Widewail does not suppress negative reviews. Doing so is illegal and not in the best interest of our clients.

  • Widewail follows FTC & Google best practices
  • Remove risk of review removal and fines
  • Instead, we take a proactive approach focused on lifecycle stages
  • Build trust through transparency
 Enroll Now
Widewail has allowed us to do business more transparently and more authentically in a way that all our previous reputation management platform providers haven’t been able to.
Kelly Kutach
VP of Marketing | BH Management
BH Updated Case Study Banner-1

Case Study: BH Management Leads Multifamily Industry with
Centralized Reputation Management Strategy

+ 53 %

Increase in review volume YoY across 330 properties

Invite Engage Engage Plus

“Widewail has allowed us to do business more transparently and more authentically in a way that all our previous reputation management platform providers haven’t been able to.”

Kelly Kutach
VP of Marketing, BH
17,289

Reviews responded to in first year on Engage

Invite Engage Engage Plus

“[Widewail] is one of the most helpful review platforms we have used at Terrapin Row. We are able to connect with residents quickly with assistance and pinpoint the critical individuals that require more personal contact from us.”

Community Manager
Terrapin Row, Managed by B.HOM
-22 %

Reduction in negative sentiment across all reviews

Invite Engage Engage Plus

“In a time when negative sentiment is up across the industry, we've decreased negative sentiment 22%. We are proud of this performance and its the result of our group-wide centralization efforts along with the addition of Widewail's technology and services.”

Stephanie Robicheau
Manager of Lifecycle Marketing, BH

We’ll be here for

you and your reputation
Enroll Now